Posted by Willy Franzen on October 14, 2011. Jobs updated daily.
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Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
DoubleVerify’s verification is based on looking for six signals: Innapropriate Content, Geo-Targeting, Competitive Separation, Ad Placement, Fraud Detection, and Online Behavioral Advertising Compliance. They have technology that allows them to assess these areas so closely that they can identify problems with a single impression (ad view). It’s all part of their mission to “work tirelessly to keep brands safe, advertisers confident, and online advertising more accountable and trusted.” They must be doing a good job, as they’ve already worked with more than 200 Fortune 500 companies. If you want to learn more about how DoubleVerify is doing what they do, you should definitely read up on their Solutions and their Technology. If that piques your interest, then you should head over to DoubleVerify’s Careers page. Right now they have a number of openings including Product Support Engineer, UI Designer, and Technical Writer. They also have locations in Israel and the United Kingdom, so you may also want to check those out.
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