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Datalogix is based in Westminster, CO, and they “leverage the power of purchase-based audience targeting to drive measurable online and offline sales.”

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I use a credit/debit card for almost all of my purchases. It makes it extremely easy to track where, when, and how I spend my money. I actually get annoyed when I have to pay cash. Unsurprisingly, I’m not the only one who likes to collect data on my purchases. Pretty much every business that could potentially sell me something would love to have more data about me. Datalogix is a company that collects that data. They are based in Westminster, CO, and they “leverage the power of purchase-based audience targeting to drive measurable online and offline sales.” They started by collecting offline purchase data, but now they’re mixing that data with online, direct mail, e-mail, and mobile. That’s an amazingly powerful combination.

Be Logical

Datalogix doesn’t say a lot about what they do on their About page (it’s a very simplistic explanation), but this TechCrunch article does a great job of explaining why Datalogix was recently able to raise $25 million to keep growing their business. The gist of it is that they have the holy grail of consumer data, and mixing it with online data provides amazing targeting opportunities. You can see how some companies have already used Datalogix’s products and services to drive sales by checking out the company’s success stories. It’s all a little creepy, but it’s happening. If you’re fascinated by what Datalogix is doing, check out their Careers page and their Students & Grads page. The latter mentions that they have specifically entry level opportunities for people interested in Business, Analytics, and Engineering. Datalogix’s Current Opportunities page doesn’t show these jobs (even though the page describing them directs you there), but there is an option to fill out a general application. I’d do that since most of Datalogix’s other jobs require at least some level of experience.

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