In case you missed it, we just published an article last night called Don’t Get Stuck in the Web: Cold Calling in the Internet Age. It’s a guide to finding jobs that aren’t listed online, so we thought we’d give you a chance to put your newly learned skills to the test by focusing today’s post on a company that doesn’t even have a Careers page.

Bear Naked makes granola. Many other companies have made granola, but Bear Naked found a way to do it better. So much better that in 5 years they were able to become the #2 granola brand in the US and sell their business to Kashi, which is owned by Kellogg’s. Did we mention that Bear Naked founder Kelly Flatley was 23 when she started the company? The, details of the deal were not fully disclosed, but the total value of the acquisition that included Bear Naked and Gardenburger was reported at $122 million. We’re not sure what it is that made Bear Naked so successful, but we do know that their products taste great, are good for you, and have excellent packaging. We think they must have some pretty smart people working for them too.

There’s not too much more to their business. Why complicate things when you can turn granola into a multi-million dollar business in 5 years? Like we told you in the first paragraph, Bear Naked has basically no career related information on their website. That means if you want to work them, you’re going to have to do some research, build up some courage, and ask for a job that you don’t even know exists. Before you do that, read our new article, then come back and we’ll point you in the right direction towards getting a job at Bear Naked.

We do know someone who inquired about a job at Bear Naked early last year and was told to mail or fax a resume to:

Bear Naked
Attn: Human Resources
One Selleck St.
Norwalk, CT 06855
Fax: (203)853-2481

He never ended up applying, so we did a little digging to verify that this information is still accurate, which it is. In addition, we found that Naked still doesn’t have a Careers page, but their FAQ page says that they now accept resumes by e-mail at mary@eat-granola.com.

So, take use the links below as a starting point and start researching the company and develop a plan for selling yourself to Bear Naked. If you impress them enough, they might even create a new position for you. You’ll never know unless you try.

Note: On April 24th we revisited entry-level jobs at Bear Naked.

Links to Help You Begin Your Research

• Bear Naked’s Home Page
• The Bear Naked Team
• Bear Naked’s Story
• Videos About Bear Naked
• Recent Press for Bear Naked
• Bear Naked’s FAQ
• Insights from a Presentation by Bear Naked founder, Kelly Flatley

Is cold calling something that you would do? Or do you prefer the safety of applying for jobs that you know for certain exist?

We've identified Bear Naked as having career opportunities in the following categories:

• all employers
• Connecticut
• food
• marketing

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