Posted by Willy Franzen on August 18, 2010. Jobs updated daily.
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A company’s marketing is usually done by one of two groups—an internal marketing team or an integrated marketing agency that is hired by the company. I’m sure there are some exceptions, but most brands fall into one of those two buckets; however, marketing software is carving out a growing piece of marketing budgets. Automation is a wonderful thing, and as marketing becomes more analytics and results based, automation gets easier. Agencies and marketing teams aren’t anywhere near being replaced by computers (but I guess it’s possible in the future), but software can really change how brands approach their marketing. Aprimo is an Indianapolis, IN based company that provides integrated marketing software. They serve both B2B and B2C clients with software that aids in areas including “campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow & project management.”
When I cover integrated marketing agencies, I usually take a look at their clients to see what kind of names they’re working with. When I did the same with Aprimo, I saw that their clients include Merrill Lynch, Warner Brothers, Bank of America, and quite a few other recognizable names. You can read through Aprimo’s success stories for both B2C clients and B2B Clients. I know that it’s hard to grasp exactly what Aprimo does, because their website is definitely focused towards potential clients, but looking through their B2C Solutions, B2B Solutions, and Services will definitely help you start to get a feel for what integrated marketing software does. Once you do that, you should check out Aprimo’s Careers page, where you’ll learn all about working at Aprimo and see that they’ve been named one of Indiana’s Best Places to Work. You can also take a look at Aprimo’s current openings, which include potentially entry level positions like Administrative Assistant- Legal and Business Operations, Quality Engineer – Aprimo Services (Raleigh, NC), Client Specialist (Birmingham, UK), and Customer Support Analyst. I’m actually surprised that they don’t have more geared towards new grads since they offer quite a few internships.
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