Yesterday we looked at Yoga Alliance and how they’re helping the field of yoga grow from a cultural curiosity to a mainstream activity that millions of Americans participate in. Yoga is a perfect example of how we can take traditions from other cultures and integrate them into our lives to improve our health. The problem is that for every tradition that will actually make you healthier, there are probably a few that have little or no benefit (or even a negative effect). ALOHA is a New York, NY based startup that “combines traditional wisdom from diverse cultures across the globe with the latest scientific research and collaborates with the world’s most esteemed experts and health gurus to develop innovative products and inspiring content.” They’ll help you discover new ways to live a healthier, more enjoyable life–and you won’t have to worry that you’re wasting time with something that is scientifically unproven.

Sharing the Breath of Life

Usually when I write about startups, I want to see some semblance of an existing business. Anybody can put up a webpage and make themselves look like a real company that is about to do something big. ALOHA doesn’t have much to show beyond a home page that asks you to enter your e-mail address and rank food, sleep, sex, and exercise based on how much they affect your happiness, but I’m still intrigued. The fact that they own ALOHA.com (expensive) and claim “experienced team members from Google, Facebook, Gilt Groupe” (also expensive) makes me believe that they’re on to something big and must have some serious investors behind them. It’s hard to know exactly where ALOHA is headed, but if you’re up for an adventure, you have to check out their Jobs page. Right now the best fit for a new or recent grad is Customer Engagement Associate. There are also positions in Creative/Art, Engineering, Graphic Design, Editorial/Video, Product Development/Nutrition, and Public Relations, but they all require pretty significant experience (however the future positions in those areas will probably be lower level).

Links to Help You Begin Your Research

• ALOHA.com
• Jobs at ALOHA

What do you think of ALOHA?

We've identified ALOHA as having career opportunities in the following categories:

• all employers
• arts
• creative
• customer service
• editorial
• finance
• fitness
• health care
• marketing
• merchandising
• New York
• nutrition
• operations
• product development

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