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Solve Media offers publishers a new way to monetize, advertisers better recall of their ads, and you less time spent squinting to figure out what a CAPTCHA says

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In the past 15 days there have been 1,310 spam comments left on One Day, One Job. Luckily, I have software that identifies most of them, so that I only have to look at 10 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.

What Problems Can You Solve?

Ad blindness is a huge problem on the Internet. There’s a good chance that you didn’t notice the ad at the beginning of this post even though it’s super relevant to you. Banner ads just don’t work well these days unless they’re super-targeted. Solve Media is putting advertising that you can’t ignore in the CAPTCHA. Why can’t you ignore it? Because you have to type an advertising message to complete the CAPTCHA. The video below explains how it all works (e-mail readers should click through):

Basically, Solve Media offers publishers a new way to monetize, advertisers better recall of their ads, and you less time spent squinting trying to figure out what the CAPTCHA says. Oh yeah, and the spammers are still left out from the party. It’s a revolutionary idea, and it makes everyone better off. Solve Media just launched a few months ago, and they don’t even have a Jobs page yet, but they’re already offering internships. If you’d like to consider a job with them, use their Contact page to reach out and see what might be available. It’s worth a shot.

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Have you ever seen a Solve Media CAPTCHA in the wild?

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