We’ve featured a lot of startups here at One Day, One Job, but never one with as good of a sense of humor as Rooftop Media. They’re a San Francisco based company that is entirely focused on comedy. Yes, they were able to secure $2.5 million in venture capital solely on their sense of humor. Ok, they actually have a well thought out business model too, but I’d like to think that instead of pitching decks (slides) to VCs, they just did a little standup routine and that was that. The main concept behind Rooftop Media is providing a platform for middle tier comedians—professionals whom you’ve probably never heard of. They have a destination comedy video site called RooftopComedy.com, while also working with media and advertisers. For media they “create custom comedy programming for broadcast, web, mobile and print channels hungry for unique, compelling content,” and for advertisers they “create powerful, branded entertainment and integrated marketing programs on behalf of our advertising clients.” They’ve worked with impressive names like Microsoft, Purina Mills, Virgin America, Fast Company, and more.

Climb Up to the Rooftop

Comedic marketing is a brilliant idea that we’re all quite familiar with—Super Bowl commercials are a perfect example. Rooftop Media is taking the idea to a new level by creating a huge library of comedic content while also working with their comedians to make content targeted to specific audiences. For instance right now they’re putting together Rootop’s Rooftop Comedy National Comedy Competition’s Funny Film Contest, which is open to US college students. Yes, it’s a comedy contest, but it’s also a promotion for Microsoft Office Live Workspace—presumably because you can use it to make funny films. That’s a pretty brilliant way to do marketing, considering that funny videos are about the only way to grab a college student’s attention for a prolonged period of time. If you’re intrigued by what Rooftop Media is doing, then you should check out their Jobs page. There are two posted opportunities that seem suitable for new grads—Graphic Designer and Coffee and Donuts Dude/Dudette. The former requires some strong graphic design skills and experience, while the latter is purely a foot in the door position that will hopefully be the start of something more. You can apply for both positions online, so be sure to bring your sense of humor. You might also want to check out their internship opportunities in Marketing and Events Marketing, because they do mention the potential for full-time employment for successful interns.

Links to Help You Begin Your Research

• RooftopMedia.net
• RooftopComedy.com
• Jobs at Rooftop Media
• Management at Rooftop Media
• Rooftop Media News
• Rooftop Media’s Events

What do you think of Rooftop Media?

We've identified Rooftop Media as having career opportunities in the following categories:

• administrative
• all employers
• California
• design
• events
• marketing
• video
• web development

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