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Protobrand is a Boston, MA based "independent research and branding consultancy that offers a unique perspective on emotional insight mining.”

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Branding is one of the most powerful marketing tools known to man. Building a strong brand makes every part of running a business easier, but you better get it right. That’s why a lot of major brands hire consultancies to help them formulate new brands or to breathe new life into existing brands. One of the firms that helps huge companies with branding is Protobrand. They are based in Boston, MA, and they are “an independent research and branding consultancy that offers a unique perspective on emotional insight mining.” That’s the key right there–emotion. It’s what brands are really all about, and that’s why Protobrand puts a strong emphasis on it.

What’s Your Brand?

Most of Protobrand’s work starts with a tool called Meta4 Insight. It “bypasses socially-constructed responses and taps directly into the pre-verbal centers of the brain to yield insights about subconscious emotions and motivations.” This is the core of the research that Protobrand does for clients like Wrigley, Reebok, Cadillac, Toyota, Taco Bell, and Marriott. When brands with names like those come to you for help, you know that you’re doing something right. You can see the work that Protobrand has done for these clients here. They don’t have a specific jobs page, but they do invite applicants on their Contact page. Additionally, they have postings for a Business Development Intern and Analyst Intern on Indeed (you can see them to the left).

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