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Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this.
Are You Grafikly Inclined?
My one beef with Grafik is that their website puts design way ahead of function. They may impress with design, but their use of Flash makes it impossible for me to link to specific pages. Additionally, their Clients page has some sort of flaw that makes the content disappear almost immediately. Still, the experience on Grafik’s website is impressive—it explains why they have clients like the AARP and Accenture (I was able to spot those before the list disappeared). You’ll have to browse around their site to get a feel for what they’re all about. After you do that, you can navigate to their Careers section by clicking the About link. They don’t provide job descriptions, but I’d imagine that the Junior Designer and possibly the Interactive Designer positions are most suitable for new grads. You can apply by sending a cover letter, résumé, and link to your portfolio to careers@grafik.com.
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