New York City is the ultimate place to go shopping, but it can be extremely intimidating. Not only is hard to know where to go to find what you want (or get a deal), but a lot of the higher end stores can have attitude. If you want to take shopping in NYC seriously, you need professional help. That’s what Fashion Update offers. They’re a New York, NY based company that offers tours that will help you “find designer name merchandise for less than a fraction of the retail cost.” There’s also, apparently, a magazine with the same name that helps you track down bargains and an attached PR firm called In Your Face PR. To me the fashion tours are the most interesting business.

Here’s Your Update

You can get the details on Fashion Update’s tours here, and you can read about hot sales here. The magazine has even more sales, and is distributed quarterly for a $75 annual subscription. The PR firm is tied in through the fact that they help “promote restaurants, fashion, home furnishing and the beauty industry.” I’m usually hesitant to write about small companies with so many different business models, but Fashion Update seems like an interesting play. They’ve been around for almost thirty years and seem to keep ticking. I’d love to see the guided shopping part take off. If you agree, take a look at the Fashion Update job listings for a Public Relations Assistant and a Stylist/Tour Guide.

Links to Help You Begin Your Research

• FashionUpdate.com
• About Fashion Update
• InYourFacePR.com

Would you pay for a shopping tour?

We've identified Fashion Update as having career opportunities in the following categories:

• all employers
• editorial
• fashion
• magazine
• New York
• public relations
• retail
• style
• writing

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