Deutsch

What was your favorite Super Bowl ad? Mine was definitely the GoDaddy spot with Bar Rafaeli and “Walter”. It was shocking, completely unforgettable, and it actually explained what GoDaddy is all about… kind of. I hear the ad took 65 takes–that poor guy. If that ad grossed you out, what did you think of the Taco Bell Viva Young ad, the Volkswagen Get In Get Happy ad, or the Morning Milk Run ad? They all came from Deutsch, a Los Angeles, CA and New York, NY based advertising agency that is “a group of hard-working, independent-minded, and passionate problem solvers who live to build brands and make businesses grow through creativity and technology.” You’ve probably seen their Chairman Donny Deutsch on tv at some point. His dad started the agency in 1969, and he took over twenty years later.

The Big Idea

When Donny Deutsch took over, he turned a “print shop into a ‘leaner, meaner, faster, smarter’ advertising powerhouse.” There’s no doubt that’s true. They were behind well over $20 million in ads last night. They also serve brands like DirecTV, Dr. Pepper, Microsoft, HTC, HSN, Outback Steakhouse, Playstation, PWC, and Snapple. You can see a full list of clients here and you can see some of Deutsch’s best work here. There’s a lot more interesting stuff on their website like their beliefs and live video feeds of both offices. So there’s definitely an opportunity to learn a lot more about who they are as an agency. If you like what you see, take a look at their Job postings. The jobs that appear to be most suited for new and recent grads include Software Engineer, Creative Developer, and Digital Assistant Account Executive. All of these positions are in the LA office, which is a little odd since NY seems to be their main office.

Links to Help You Begin Your Research

• DeutschInc.com
• Jobs at Deutsch
• About Deutsch
• Deutsch’s Work
• Deutsch’s Clients
• Deutsch’s Blog

So what was your favorite ad?