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Covario

by on September 18, 2009

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At this rate I think that I could finish out the rest of the year covering companies that are on the Inc. 5000. I’m not going to, but I’m tempted by how many high quality entry level job opportunities I’ve been able to find from this list. Today I’ve decided to take a look at Covario, a San Diego based company that makes interactive marketing analytics software with a focus on search. I do a lot with search engine optimization, so I’m quite familiar with the industry, and I know that it’s growing rapidly. Making data driven decisions becomes essential in tougher times, because companies can’t afford not to know if they’re getting a return on investment. Tracking SEO performance through web analytics is a lot easier to measure than tracking the success of a “branding” campaign. I guess that’s why Covario has grown from $1.3 million in revenue in 2005 to $12.7 million in 2008.

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While many SEO firms focus directly on consulting with clients, Covario has taken a different approach—providing software that does a lot of work for you. That means that when Covario’s clients set up the software, they can instantly start analyzing both paid and organic search performance and offer suggestions for optimization. Yes, this may sound really complex, but it’s stuff that you’re going to need to understand—even if you don’t want to work at a company like Covario (trust me on this one). And if you do, then you should check out Covario’s Jobs page. Some of their current entry level positions include Search Marketing Reporting Specialist, Operations Engineer, and SEO Strategist. There are links to apply at the end of each job posting, so check out the descriptions and see what fits your interest.

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