It wasn’t all that long ago when having a URL in a tv commercial was a big deal. Companies were slowly moving to the web, and they were even slower to invest money in advertising their web presences. Now we see companies investing big money on properties that they don’t really own like Facebook pages and Twitter profiles. Would you build a house on property that you didn’t own? Me neither. But what if that house was in your dream location and it wasn’t all that expensive to build. Would it be worth it then? Facebook, Twitter, YouTube, and other social media sites offer unparalleled access to potential customers, but they also come with a lot of uncertainty. That hasn’t stopped many popular brands from investing big time in social media, and if they’re going to do it right, they should probably hire New York City based Buddy Media, a company that “provides brands, advertising, public relations agencies with a scalable set of tools to easily control all of their social marketing efforts.”

Who’s Your Buddy?

Luckily, Buddy Media has a short video on how their platform works, so you can watch it below and get a feel for how they’ve built their business.

As you should have noticed in the video, Buddy Media can claim brands like ABC, American Express, GEICO, Southwest Airlines, the NHL, and Playboy as clients. They’ve taken a fragmented process—building a social media strategy—and put it all in one place. While there are tons of social media consultants who are full of hot air, Buddy Media is offering a product that is built to deliver value. If you like Buddy Media’s approach, you should check out their Jobs page. Right now they have a few opportunities that might be suitable for new grads including Associate User Experience Designer, CSS Producer, Production Designer, and Project Manager for slightly more experienced folks. I know most of the stuff is skewed towards web design and development right now, but there’s no reason that you can’t reach out to Buddy Media about another type of position.

Links to Help You Begin Your Research

• BuddyMedia.com
• Jobs at Buddy Media
• Buddy Media’s Platform
• Buddy Media’s Team
• Buddy Media’s Work
• Buddy Media News

What do you know about Buddy Media?

We've identified Buddy Media as having career opportunities in the following categories:

• all employers
• design
• marketing
• New York
• project management
• social media
• social networking
• user experience
• web development

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