I don’t do a ton of shopping, but when I do, I almost always buy stuff online. It’s become way too easy not to do. It’s also usually significantly cheaper. I used to shop around a lot online, but I’ve gotten to the point where if Amazon stocks the item, I go with them. They almost always have the best prices, and they’re as reliable as can be (and having free 2-day shipping from Amazon Prime doesn’t hurt—by the way, I think it’s now free for students). If you’re not as trusting, and you really want to find the best price, then you’re probably going to want to use a comparison shopping site. Become.com, which is based in Sunnyvale, CA, is one of the big ones. They get millions of unique visitors every month, and they have tens of millions of dollars in investment from a variety of firms. The cool thing about their business is that all they do is provide information. They don’t actually sell anything, but they get a cut of every sale that they refer through affiliate programs.

What Will You Become?

Become.com is a tech company, a content company, and a marketing company. There’s a ton of technology behind the scenes, which helps them find all kinds of relevant information on products including where the best deal is. They then use the content that they collect to add value to the purchasing process. You’ll be a better informed buyer if you use Become.com instead of the retailer’s site. Finally, the most important thing for Become.com is to get shoppers on their site. This is the Marketing side, and a lot of it has to do with search engine optimization (SEO). Become.com wants their content to rank well in search engines, so that when you search for a product, you find their page. You like what you see, so you click one of their links to a retailer and buy. Become.com profits. You can help them do that as an SEO Analyst or a Jr. IT Engineer. They have a few other positions (including some in Europe and India), but those two seem the most suitable for new grads.

Links to Help You Begin Your Research

• Become.com
• Jobs at Become.com
• About Become.com
• Become.com’s Technology
• Become.com News

Do you use Become.com?

We've identified Become.com as having career opportunities in the following categories:

• affiliate marketing
• all employers
• analyst
• California
• e-commerce
• Germany
• India
• information technology
• international
• marketing
• SEO
• United Kingdom

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