Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent.

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Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.

Be Wize

Comparison shopping, product reviews, and e-commerce are some of the most mature markets online. There are sites in the space that have been around since the 90s, so it’s surprising to see an upstart like Wize taking on the market. With that said, they seem to have taken a very different approach to assisting online shoppers, and they’re building a business in a space with a very easy path to monetization (affiliate marketing). I’m relatively impressed with the search product that they have so far, and they seem to have a decent amount of traffic according to Compete.com. They don’t have any job listings on their site, but they do have a couple positions posted on Startuply. One is definitely an internship, while the other is a job/internship. They’re looking for an entry level person to help them in Data Management / Marketing. It sounds like a pretty cool gig, and you can apply online, so get after it!

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