We’ve seen some companies with funky names. Weird made up words. All upper case or lower case. Odd punctuation. And then there’s ?What If!. It kind of looks like someone’s software project gone wrong. It’s definitely not a software project, and I’d say ?What If! is more like a consulting firm gone right. Their business is built on 5 key values: freshness, passion, action, love, and bravery, which sounds a bit different from the values of most companies. The reason that ?What If! deviates from the norms both in name and values is that they’re an innovation company. It’s all about developing new ideas and putting them into action, whether the ideas be products or customer experiences. ?What If! has a long and impressive list of clients, so they’re not just some off the wall company that is all ideas and no action. They’re based in the UK, but they also have offices in New York and Shanghai.

Don’t Leave Yourself Asking ?What If!

Whether it’s innovating to increase the value of research or to help a high-tech business enter the hospitality industry, ?What If! is constantly working on cool projects, and this is obviously reflected in their jobs. ?What If! offers jobs in the UK, Asia, and the US, but we’re only going to focus on their job opportunities in the US today. They have a nice interactive map on their recruitment page, so it’s really easy to view all of their jobs if you’re interested in working abroad. In New York, open positions include Capability Consultant, Innovation Consultant, Creative Coordinators, and Training Consultant. The job descriptions aren’t like most job openings, so it’s hard to get a read on how much experience is really required for each position, but the way that I read the descriptions tells me that the the Creative Coordinator job is most suitable for new grads. Just as the job descriptions are a little different, so is the application process for jobs at ?What If! You can apply from the specific job descriptions, and you’ll get an online application form with questions like “What is the best idea that you’ve ever made happen?” and “If I was on a 12 hour flight with you what would I love about you? And what would irritate me?” You can also apply for an unlisted position, so if you think that you have the talents for innovation consulting but don’t know where you’d fit in, that’s probably the best way to go.

Links to Help You Begin Your Research

• WhatIfInnovation.com
• Jobs at ?What If!
• About ?What If!
• Projects by ?What If!
• ?What If! News and Buzz
• ?What If!’s Team

?What If!

We've identified ?What If! as having career opportunities in the following categories:

• all employers
• China
• consulting
• innovation
• international
• New York
• United Kingdom

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