The Elf on the Shelf

The Elf on the Shelf doesn't have a Jobs page, but sending a letter to Santa might just get you what you're looking for.

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Merry Christmas Eve! I have a company for you today that I’ve been saving for months—since we ran through the Inc. 500 looking for great career opportunities. When I saw their name, I knew they’d be perfect for Christmas Eve, and it helps that they’ve seen 1,335% three-year revenue growth to $7 million in 2009 while also growing to 17 employees. The company is called The Elf on the Shelf, and they’re based in Kennesaw, GA. They’re in the business of pretty much everything elf, but it all started with a book. Carol Aebersold and Chanda Bell (mother and daughter) wrote a book called The Elf on the Shelf: A Christmas Tradition with Blue Eyed North Pole Pixie-Elf, which was based on a family story that was part of their annual holiday tradition. An entire product line grew from the story, and now The Elf on the Shelf is bringing in millions of dollars every year.

It All Starts with a Story

It’s amazing how far a simple story can go. That’s why a big portion of your job search energy should go into refining your story and making it compelling enough that people want to find out what happens next (hopefully by hiring you). It may seem that The Elf on the Shelf has a limited market, but most people would have never guessed that they’d grow this big. Along with the books, the company also produces elf toys, elf-sized clothing, and a variety of other holiday themed gifts and products. Now, they don’t have a Jobs page, but you can reach out to them through their Contact page. If your story is good enough, maybe a letter to Santa at will make your Christmas wish come true.

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