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Posted by Willy Franzen on May 28, 2008. Positions below updated every five minutes.
Buzz marketing on college campuses is always interesting to watch. Companies will try anything to get a little bit of attention. College students are key cultural influencers, but they are not very receptive to blatant marketing messages. That doesn’t keep companies from trying, though. RepNation is company that facilitates relationships between students and other companies by signing up campus reps to participate in research surveys, execute marketing programs, and get the word out to their friends and social networks about products they already love. Based on their rapid growth rate, it seems that RepNation has figured out the formula for successful campus marketing.
RepNation is “the consumer powered media network.” They use the power of social networks (online and offline) to help their clients reach the youth market. In other words, they put products, surveys, and promotional materials in the hands of college students and other young people, and then they reward students for successful word of mouth marketing. RepNation works with companies like Microsoft, JetBlue, MTV, Victoria’s Secret, and General Motors, so it’s not like they leave their reps to tout bum products. Moreover, RepNation has a strong Code of Ethics that is based on honesty of relationship, identity, and opinion. Their reps are never expected to push products that they don’t love.
RepNation’s website is a bit awkward looking, but it’s loaded with useful information. It’s kind of a turn off, because it doesn’t look very professional, and the clicking sound when you mouse over the navigation is really annoying. It seems like they could do a much better job of presenting themselves to potential reps, clients, or employees. To get a better sense of what RepNation’s reps actually do look at the RepNation Facebook Page or the photo album of their brand ambassadors.
Being a RepNation Rep is one way to make some cash (or to get cool stuff), but it’s certainly not a long-term career option. You’d have to work on a lot of RepNation programs to support yourself. It’s a good thing that RepNation also offers full-time employment options at their office in New York, NY. Their Careers page is quite inviting, as it says:
At RepNation we’re always looking for new talent. In fact, we might need you and not even know it. So send us your resume and tell us a bit about yourself. Even if we don’t have a position open today, we’re growing so rapidly we could have one available tomorrow.
That’s what we like to hear! RepNation also has an entry-level Associate Account Manager position listed on their sidebar; however, the start date is listed as 06/15/2007. Either they messed up the date, or this posting is staler than the bagel that you found under your bed when you were moving out of your apartment. It’s hard to tell what kind of opportunities are currently available at RepNation, but we imagine that most of their jobs require some sort of background in Marketing. They make applying for a job pretty easy, so it’s definitely worth a try.
Links to Help You Begin Your Research
Any RepNation reps out there? Tell us what you know about them by leaving a comment.