Posted by Willy Franzen on June 21, 2010. Jobs updated daily.
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It’s the longest day of the year and the official beginning of summer! (At least for those of us in the Northern Hemisphere). The only bad thing about it is that from here on out the days are getting shorter. I don’t like that. Now, the only way that I can come up with to tie length of the days with digital word of mouth marketing is the thought that it’s probably easier to generate buzz in the summer because people get out more with the good weather. And that’s my segue into Fanscape, a Los Angeles based marketing agency. They know that word of mouth is the “#1 influencer of consumers when making a purchase or behavioral decision,” so they’ve decided to focus entirely on marketing that enhances word of mouth. You can’t just get people to talk about you (please do tell your friends about One Day, One Job—seriously go tell a friend today), but there are many ways that you can foster “targeted WOM conversations with the individuals, influencers and gatekeepers who inhabit the online social media landscape,” and Fanscape knows all about them.
Fanscape must generate pretty good word of mouth for themselves considering that their clients include MTV, Doritos, AT&T, Electronic Arts, Hotels.com, Monster.com (yuck, bad word of mouth is all I hear), Hilton, Kia, and plenty more impressive names. Now, a lot of people who talk about word of mouth marketing are full of it. They give all kinds of advice, but can’t provide and results or measurement. That’s not the case with Fanscape. If you take a look at their Services page, you’ll see that they’ve engineered the word of mouth marketing process to an impressive degree. They appear to be extremely sophisticated, which means that they’d be a great place to start your career. You can find their jobs here, and although the positions they have posted right now aren’t really suitable for new grads, it’s still worth checking them out and possibly inquiring about an opportunity more suitable for you (they have a bunch of internships, so they are interested in fresh talent).
Links to Help You Begin Your Research
What’s your take on word of mouth marketing?
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I interned at Fanscape for a few months during a semester in college. I had a great time there (spending my lunch breaks on the big couch watching Golden Girls comes to mind!) but more importantly, I highly recommend it as a place to kick off a career with a unique perspective on WOM marketing.