I’d imagine that most of Fahrenheit 212’s hiring is done above the entry level; however, their job postings seem to be more focused on talent than experience.

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I was flipping through the June issue of Fast Company to take a look at their list of The 100 Most Creative People in Business (Lady Gaga is #1) because I figured it would probably lead me towards some new companies to feature. Oddly enough, the profile in magazine that caught my attention first wasn’t even from the list. It was a short profile of Geoff Vuleta, the CEO of New York City based Fahrenheit 212. He’s building a new type of consulting firm—one where IDEO meets McKinsey. He thinks that most innovation firms ignore the fact that the products and ideas that they create need to make money, and he thinks that traditional consulting firms rarely have ideas good enough to serve the markets that they so easily identify. Fahrenheit 212 focuses on helping major companies find new areas for growth—areas that will provide in excess of $100 million in new revenue. But what might be the most unique thing about Fahrenheit 212 is their business model. They only get paid if their ideas work, as they “put up to two thirds of [their] fees at risk, subject to hitting agreed commercial milestones on the initiative.”

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I usually look skeptically at people who say things like “I’m an idea person.” It’s very rare for someone to succeed on an idea alone. Geoff Vuleta is very much an idea man. He came from the advertising industry, and that’s one place where you can get by on ideas (after spending many years executing your way up the ladder). However, it isn’t Geoff’s ideas that scored Fahrenheit 212 clients like LG, Goldman Sachs, Starbucks, Starwood Hotels & Resorts, and NBC Universal. It’s the fact that Geoff’s ideas are only executed on when there’s a real market opportunity. There are plenty of innovation firms churning out new ideas every day, and there are plenty of consulting firms getting paid big bucks to try to help corporations do what they’re already doing better. Fahrenheit 212 is combining those two approaches with the thought that 1 + 1 = 11 (here are some case studies). If you like the way that math looks, then you need to check out jobs at Fahrenheit 212. I’d imagine that most of Fahrenheit 212’s hiring is done above the entry level; however, their job postings seem to be more focused on talent than experience. Right now they’re looking to fill positions like Graphic Designer, Video Designer, Innovation Associate – Idea Development, and Innovation Associate – Commercial Strategy. You can reach out to them about any of the positions at careers@fahrenheit-212.com.

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What do you think of Fahrenheit 212’s approach?

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