The other night my girlfriend asked a few of our friends a question about real estate choices. She asked whether they’d pay an extra $100 a month in rent for a certified green building. The answer across the board was a resounding no. I’d imagine that this is a pretty common attitude. We may all talk about how we care about the environment, but rarely do we actually make “green” decisions. ecoAmerica is a Washington, DC based non-profit marketing and research agency that aims to make “the environment a higher priority for average Americans.” They work by finding large target audiences that are primed to receive a given message, and then they partner with businesses and other non-profits to reach these audiences. For example ecoAmerica has partnered with The Princeton Review to put together the 2010 Princeton Review Guide to 286 Green Colleges.

ecoAmericans Are Everywhere

Other ecoAmerica partners include REI, Wells Fargo, Honeywell, The Nature Conservancy, and The U.S. Fish and Wildlife Service. To get a better feel for how these partnerships work, you can check out ecoAmerica’s Programs page. The goal is to: “incubate, launch and manage programs that engage mainstream and environmentally agnostic Americans, asking them to ‘do’ something, and thus create lasting positive change in awareness, attitudes and behaviors for environmental and climate protection.” It’s certainly a unique model for a non-profit, and it has the potential to markedly change the way that the general public thinks about the environment. If you’d like to be part of it, then you should check out ecoAmerica’s Jobs on Idealist. Right now they have two jobs that seem to require a little more experience than the typical new grad would have, but you should still check out the Development Coordinator and the Executive Assistant/Office Manager positions.

Links to Help You Begin Your Research

• ecoAmerica.org
• Jobs at ecoAmerica (Idealist)
• About ecoAmerica
• ecoAmerica’s Partners
• ecoAmerica’s Team
• ecoAmerica’s Programs
• ecoAmerica’s Annual Report
• ecoAmerica News

Have you noticed any of ecoAmerica’s campaigns?

We've identified ecoAmerica as having career opportunities in the following categories:

• advocacy
• all employers
• development
• environmental
• green
• marketing
• research
• Washington DC

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Jobs Near You

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