Corporate Ink Public Relations

Posted by Willy Franzen on Monday, June 2, 2008

Corporate Ink Logo

Until we just looked, we hadn’t realized how long it had been since we last featured a dedicated public relations firm. It’s funny that we’d overlook these types of jobs, since we’ve been focused on generating PR for ourselves over the last month. We recently came across Corporate Ink Public Relations on the Wall Street Journal’s Top Small Workplaces 2007. A little research showed that this is a PR firm that any college student with an interest in PR would kill to work for.

Getting Ink

We’ll venture that the majority of people think that “getting ink” means getting a tattoo, but the people who will be right for a job at Corporate Ink know what it really means - getting other people, especially the press, talking about your clients. Unfortunately, the term doesn’t have the same flair now that most ink has gone digital. Corporate Ink works with B2B companies in 4 major industries: Supply Chain, Security, IT Services, and Health Care. They are a small firm, so staying focused on these niches allows them to excel. They work with a handful of clients in each industry and create stories that drive their clients’ businesses through press attention. Here’s more information on how they work at Corporate Ink.

Lucky 13

Corporate Ink makes it clear that they’re a small firm, but it’s surprising just how small they are. They have 12 people. A dozen. We’re hoping that you can be that lucky 13th (or 14th or 15th) employee. Corporate Ink doesn’t list open positions on their Jobs page, but they do say this:

We’re frequently winning new business, and will create several new positions this year. Send a quick note about your goals, recent accomplishments and what you’re ready to do next, along with a resume, to: jobs@corporateink.com

Why do we think that this means entry-level jobs are available at Corporate Ink? Because of the video interview with Amy Bermar, founder and President of Corporate Ink, that they have on their Careers page. Most of what she talks about is young talent and how they are directly integrated into the business. In fact, the video in the post on Friday seemed to go over well, so we’re going to include the video below (RSS and E-mail readers, you’ll have to click through. Sorry).

As you’ll see, most of what is mentioned on Corporate Ink’s Careers page has to do with attracting, developing, and retaining young talent. They don’t say outright that they’re looking to hire new college grads, but it seems pretty clear to us that they are. Corporate Ink brags about offering new employees a career blueprint, PR 101 classes with the company’s President, and mentoring. They also talk about closing the office occasionally to enjoy “snow-tubing, skiing, whale watching, or improv comedy.” The Wall Street Journal article on the also says:

At many public-relations firms, young hires work the phones, while seasoned PR executives devise strategy and call the shots. At Corporate Ink Public Relations Ltd., everyone – regardless of title or experience – is involved with decision making.

You get the picture. It looks like Corporate Ink doesn’t list specific openings because they want you to take the initiative in convincing them to create a new position just for you. They’re located in Newton, MA, and they’re waiting to hear why you should make them a baker’s dozen of PR professionals.

Links to Help You Begin Your Research

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