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Affinnova is a Waltham, MA based “high-growth software and services company that enables innovative organizations to drive better ideas to market faster.”

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One of the hardest parts about starting a business is finding product-market fit (in other words developing a product or service that customers will pay for). It’s usually a big mistake to invest in a product without having validated the market. This is true whether you’re a first time entrepreneur or one of the biggest companies in the world. Affinnova typically works with the latter. They’re a Waltham, MA based “high-growth software and services company that enables innovative organizations to drive better ideas to market faster.” Affinnova has developed a technology platform that helps their clients do everything from generate new concepts to testing them with potential customers. This isn’t your typical market research company–Affinnova’s solutions are based on an algorithm that “mimics evolutionary principles to create a survival-of-the-fittest vetting process.”

Find Your Fit

Any company can claim to have revolutionized how companies launched new ideas, but Affinnova’s claims are believable once you look at their client list. They’ve worked with Procter & Gamble, Unilever, Walmart, Kraft Foods, and Nestle. Brands don’t get any bigger than that. Since you’re probably more interested in what Affinnova actually does for these clients, you’ll want to take a look at their case studies, their solutions, and their products. It’s all a bit complicated, but that’s why Affinnova is a standout in the space. If the idea of helping huge brands determine which products to launch sounds exciting, then you should take a look at Affinnova’s Jobs page. Right now the following positions look suitable for a new or recent grad:

Affinnova is doing some really cool stuff and looks like a great place to start your career.

Links to Help You Begin Your Research

What have you heard about Affinnova?

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