Posted by Willy Franzen on March 7, 2012. Jobs updated daily.
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I did an interview with The 99% (they have nothing to do with Occupy Wall Street) on job search and entrepreneurship that was published today. Read it, share it, Facebook it, Tweet it.
How can you not love daily deals? Great stuff at a great price. Unfortunately, everybody and their brother thought it was a good idea to knock off Groupon and start a daily deals site. This irritated merchants who were getting pitched incessantly, and it overwhelmed consumers with all of the options. While many of the copycats have died off, one company avoided a similar fate by taking a very different approach to riding the daily deal wave. YipIt is based in New York, NY, and they’re a daily deal aggregator. Every month they gather more than 30,000 deals from more than 800 sites and share them with their audience. They make money through advertising and affiliate fees paid by the daily deal sites, but there’s more to the story.
We’re all familiar with aggregators. They pull together interesting stuff, and make it easy to consume in one place. YipIt does this, but there’s far more value in aggregation than most people realize. By scraping all of the daily deal sites for information like who the merchant is, what is being sold, and how many have been sold, YipIt has collected a gold mine of data. They know more about the daily deals market than just about anyone, and with publicly traded companies like Groupon, Yelp, Google, and Amazon participating in this market, this data is extremely valuable to the financial community–and also to the companies that operate in the daily deals space. It’s pretty brilliant that YipIt has been able to build essentially one product and market and monetize it in two very different ways. If you’d like to be a part of this and you have some serious quantitative/analytical chops, then check out YipIt’s Data Product Analyst position which is posted on their Jobs page. It looks like a really cool opportunity. Their other positions are in Web Development and User Interaction Design, but they require more experience.
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