The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”

Undertones of Your Career

Undertone Networks is bringing the sophistication of online advertising to branding campaigns. I’m not sure that I’d call it results oriented, but measurement is key to the success of campaigns. Instead of focusing on directly attributing sales or actions to specific campaigns, Undertone Networks is more concerned about driving brand awareness by obsessing over the quality of the audience that sees the ads that they serve. By only working with huge brands and trusted websites, Undertone Networks is able to maintain an intense focus on targeting. If they can’t deliver the audience that they think they can, they’ll happily refund the advertiser’s money. To get a better sense of how Undertone Networks works, you should check out their case studies or this interview with Alan Schanzer, their Chief Strategy Officer.

If you do that and like what you see, then you’ll probably want to take a look at jobs at Undertone Networks. They’re an Inc. 5000 company and one of Crain’s Best Places to Work in NYC, so you know they’re the kind of place that you want to be. Undertone Networks has a number of open positions, and a few seem suitable for new or recent grads. These include QA Engineer (San Francisco), Media Buyer, Finance Coordinator, Flash Designer/Creative Services Manager, and QA Engineer. You can apply for any of these positions through Undertone Networks’ applicant tracking system.

Links to Help You Begin Your Research

• Undertone.com
• Jobs at Undertone Networks
• About Undertone Networks
• Management at Undertone Networks
• Case Studies from Undertone Networks
• Undertone Networks’ Locations
• Undertone Networks News
• Undertone Networks’ Products

What have you heard about Undertone Networks?

We've identified Undertone Networks as having career opportunities in the following categories:

• accounting
• advertising
• all employers
• California
• design
• finance
• flash
• interactive media
• media
• New York
• online media
• quality assurance
• quality engineer
• software development

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