We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.

With IQ

Right now Traffiq works with more than 2,500 publishers and more than 400 agencies and advertisers. That’s just a tiny sliver of the market, but it seems very clear that Traffiq is focused on quality over quantity–just look at the publishers they work with: Elle, Esquire, The Washington Post, Glam Media, Car and Driver, The Hearst Corporation, and TV Guide to name a few. Quality ad inventory brings quality advertisers, so it should be no surprise that Traffiq has been able to grow at a 474% rate over the past three years to $9.1 million in revenue. If you’d like to dig deeper into what Traffiq does, you should read through some of their case studies. After you do that, then you can look at Traffiq’s jobs, which they hide on their Contact page. Right now they’re looking for a Tech Support Analyst. That’s the only entry level position, but they do have internships in Media Planning, Product Management, and Development, so there could be opportunities in those areas in the future.

Links to Help You Begin Your Research

• Traffiq.com
• Jobs at Traffiq
• About Traffiq
• Leadership at Traffiq
• Traffiq Case Studies
• Traffiq News

Did you know how ads get displayed?

We've identified Traffiq as having career opportunities in the following categories:

• advertising
• all employers
• buyer
• interactive media
• media
• media planner
• New York
• planner
• product management
• software development
• web development

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