We all have at least one friend who “has a band.” He’s the one that sends you a Facebook Event invitation for his “gigs” every other week. He’s also still on MySpace (because it’s awesome for bands, of course). It may just so happen that you friend is actually really good, but he’s still waiting for his big break. Regardless of your friend’s talent level, there’s a good chance that he’s struggling with marketing his band. (That’s why that big break hasn’t come yet.) Your friend may think that MySpace is advanced as band marketing gets, but it’s not. There’s a new game in town, and it’s called Topspin. They haven’t launched yet, but they’ve already put a lot of work into achieving their mission “to provide artists the tools they need to build successful businesses.”

Your Résumé Needs a Little Topspin

I know that’s it’s hard to get really excited about a company that doesn’t even have a public product yet, but sometimes you just have to trust the judgment of venture capitalists. You also have to like the fact that Berklee College of Music (one of the most prestigious music schools in the country) has teamed up with Topspin in an “exclusive partnership to develop online music courses designed to teach artists, managers and labels on effective use of the Topspin platform to market music and develop fan relationships.” That Topspin platform sounds a little mysterious, but as far as I can tell, it’s a web app that will allow bands to easily mange things like catalogs, connecting with fans, and generating demand for music.

Topspin has offices in Santa Monica and San Francisco, and they already have a sizable team. Their Jobs page says that they’re looking to add to the team, although it doesn’t get specific. If you have an interest in music, marketing, business, and technology, then you’d be hard pressed to find a better place to work than Topspin. You can apply by sending a personalized cover letter and a résumé to jobs@topspinmedia.com.

Links to Help You Begin Your Research

• TopSpinMedia.com
• Jobs at Topspin Media
• About Topspin Media
• Topspin Media’s Team

Do any of you have friends whose bands are actually good?

We've identified Topspin as having career opportunities in the following categories:

• all employers
• business development
• California
• music
• software development
• web development

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