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As I mentioned earlier in the week, media and advertising are all about demographics. Unless you have the targeting capabilities of a Facebook or Google, it’s almost always better to build your properties targeted at a specific group. For SheKnows it’s all about women. They are a Scottsdale, AZ based company that has built a “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.” What kind of scale? 40 million unique visitors per month. That’s a lot.
SheKnows aims to “connect women’s interests in real-time and in real voices” on topics ranging from “parenting and food to beauty and entertainment.” As far as I can tell, all of the content exists on SheKnows.com. There are a lot of similar companies that seem to build site after site, but SheKnows seems to stay focused on having a really great single property. Take some time to read some of their articles to get a feel for the company’s content strategy. You can learn more about why this strategy appeals to advertisers here. If the tagline “SheKnows how to bake a cake, and SheKnows how to kick ass” appeals to you visit the company’s Careers page. There are quite a few positions available, and you can check them out in the lefthand sidebar.
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