Posted by Willy Franzen on November 10, 2011. Jobs updated daily.
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
I learned about Refinery29 from a blog post by my friend Charlie O’Donnell. The post touches on something really cool that Refinery29 is doing that I think more companies should do. They started out by focusing on editorial and grabbing attention to sell to advertisers. That’s what most companies in this space do, and it works, but why not take the extra step? Refinery29 has built it’s own e-commerce product called Reserve, and it’s essentially built on the daily deal model. It’s smart because it allows Refinery29 to capture even more value from their users than they do by selling advertising. I think we’ll see more and more companies do this–build media products as channels to promote their own products (I guess it’s nothing new considering the same idea is where Soap Operas got their start). I highly recommend that you dig into Refinery29’s content and get a better feel for who they are. If you like what you see, then you should probably check out their Careers page. They have a bunch of cool opportunities that might appeal to new or recent grads including:
There are a bunch of other positions, but they generally have more significant experience requirements. Hopefully something at Refinery29 will catch your eye and be a great fit.
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