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NutraClick is a Boston, MA based natural products company that builds “brands by developing winning products and leveraging the power of online marketing."

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I’ve mentioned a few times that I’ve been working hard to get in shape for my wedding. So far I’ve lost about 35 pounds while adding muscle. All of my success has come from the Paleo diet and a personal trainer. I like sticking to the basics when it comes to health, but some people are looking for an answer in a bottle. NutraClick provides such answers. They are a Boston, MA based natural products company that builds “brands by developing winning products and leveraging the power of online marketing to drive offline demand.” So far they have products in Sports Nutrition, Natural Health, Age-Specific Skincare, and Beauty (with a side of social selling), and I’m sure more are on the way.

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NutraClick’s business is based on six core ideas: innovative product development, data-driven marketing, industry-redefining technology, world-class customer care, relationship-based sales approach, and logistical excellence. It’s working out pretty well for them considering that their products are available in 30,000 retail locations even though they still see themselves as an online business. The company’s story is pretty interesting, and so is their approach. Their whole model is centered on demand-generation, which is the kind of thing that major brands do. Most smaller companies are in the business of fulfilling demand. I have to imagine that working at NutraClick would be an amazing learning experience, and that’s why you should check out their Careers page. Right now the job most suitable for a new grad is Marketing Analyst, but there are some other positions worth checking out. You also have the option of applying for an unlisted position if you don’t see anything that suits you.

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