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Noodle, based in NYC and founded by John Katzman (Princeton Review), is “the first and only life-long education related search company in the world.”

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Though it was more than a decade ago, I still have very strong memories of the college application process. I knew where I wanted to go, so I didn’t do a lot of research on other options. Back then research meant requesting brochures from any college that you were interested in. There was some information available on the web, but you had to go to each individual school’s site. A lot has changed in how people seek out educational opportunities (and it’s not just about undergraduate admissions anymore). Noodle is a company at the forefront of that change. They’re based in New York, NY, and they are “the first and only life-long education related search company in the world.” What does that mean? They offer “extensive data on over 150,000 schools and hundreds of thousands of education providers.” In other words, they’re taking a much broader view of what an education search is about.

Use Your Noodle

There are quite a few companies that focus on the educational search market, but Noodle deserves extra attention. It’s not just about their broader view. The company was founded by John Katzman. In case you’re not familiar with the name, he also started The Princeton Review and 2U. He’s one of the most successful entrepreneurs in the education market, and you have to like anything he touches. The best way to get a feel for how Noodle works is to try it out. The first thing that you’ll notice is the diversity of types of educational opportunities–categories include: Activities, Colleges, Test Prep, Study Abroad, Summer Camps, Graduate Programs, Tutoring, Online Course, and more. The business model here is pretty clear. Education is big business, and helping providers acquire new students is really valuable. An educational search engine is perfect for that. If you’d like to be a part of it, take a look at Noodle’s Careers page. Right now they’re looking for a Marketing Coordinator and an SEO Engineer.

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