Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.

Your (Personal) Brand Wins

If you’re looking to learn a lot about the Advertising industry, Moroch looks like a fantastic place to do that. I wish that I could intersperse links throughout this post, but Moroch uses Flash for their website. That means that we can’t link directly to the pages, so you’ll have to do some browsing to read case studies, check out their client list, read their story, and see where they have offices. The good news is that we can link to their Jobs page (even if it is a kind of crappy Applicant Tracking System) Moroch now has an updated Careers page. There you’ll see some interesting opportunities that are suitable for new college grads. There’s a McDonald’s Account Coordinator in Sacramento, CA along with opportunities to submit a creative portfolio to creativecareers@moroch.com (Copywriters, Art Directors, Creative Directors and the like) or to submit a general résumé (Advertising, Marketing, and Public Relations) to careers@moroch.com. Moroch looks like a pretty cool place to work, so give it a shot.

Links to Help You Begin Your Research

• Moroch.com
• Jobs at Moroch

Do you think McDonald’s advertising is effective?

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