I hate to get personal, but raise your hand if you’re wearing underpants! I guess it’s not really all that personal unless you didn’t raise your hand. Most of us wear undergarments on a daily basis because that’s what we’ve always done. There are certainly some comfort and hygiene benefits, but those wily marketers really pulled one over on us when they convinced us that we had to wear clothes under our clothes. I’ll bet that the folks at Jockey International had something to do with it. They’re a Kenosha, WI based company that aims “to satisfy the human need for comfort.” They got their start selling socks to lumberjacks in Michigan in the late 1800s, and they now offer more than 600 styles of underwear and t-shirts (and socks, sportswear, and loungewear too).

Bet on the Jockey Not the Horse

There is some underwear worth getting excited about, but for the most part we don’t even want to know we’re wearing it. This is the kind of stuff that Jockey specializes in–it’s an afterthought, but in a good way. It may not seem as though there’s much room for innovation in this space, but Jockey continues to find new ways to deliver comfort. They don’t provide much information about themselves on their website, so take some time to browse their styles and get familiar with the current state of the art in undergarments. After you do that, take a look at Jockey’s Jobs page. There are some interesting opportunities including Assistant Category/Planning Manager, Search Analyst, HR Generalist, and Product Costing Engineer.

Links to Help You Begin Your Research

• Jockey.com
• Jobs at Jockey
• About Jockey
• Jockey’s History

Do you wear jockey underwear?

We've identified Jockey International as having career opportunities in the following categories:

• advertising
• all employers
• apparel
• engineering
• fashion
• human resources
• marketing
• online marketing
• planning
• retail
• SEM
• SEO
• Wisconsin

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