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Huckberry is a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.”

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I’m an outdoorsy guy who is stuck in a city that is at least a couple hours away from most of the things that I want to do. As a result I spend a lot of time visiting what my wife calls “fishing websites” (that’s exactly what they are). One upstart that caters to guys like me is Huckberry. They’re a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.” It’s pretty much the intersection of yuppie and outdoorsy with a tiny bit of hipster here and there. It’s for “dudes in the middle”–the kind of guys who go camping one weekend and to a black tie wedding the next weekend.

Give a Huck

As much as I like the idea of Huckberry, I’ve never bought anything. Maybe my fly fishing addiction puts me somewhere outside the middle. Or maybe it’s that Huckberry stands out from most members only e-mail based e-commerce companies in that they don’t do discounts.There’s no better way to understand the Huckberry business than to read the Bootstrapped, Profitable, & Proud article on them. You should also consider joining to see how they merge editorial with e-commerce. It’s an interesting mix that seems to be working exceptionally well for them. If you like what you see, visit Huckberry’s Jobs page. The postings look a little stale, but it says that they’re looking for a Buyer – Brand Partnerships Team, a Growth Team Associate, a Customer Experience Associate, and an Editor.

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