Who watched the season finale of Million Dollar Listing New York last night? I did. I love that show, even though it seems to be more about petty squabbling than actually selling real estate. My biggest takeaway from the show is that selling a property is all about generating interest and getting people in the door to see it. If a realtor can do that, they’ll sell properties. However, most agents can’t throw open bar parties with half dressed models to attract attention–that kind of marketing only makes sense with multi-million dollar properties and six figure commissions. The average realtor needs a more affordable, simpler way to market properties. That’s exactly what BoomTown offers. They’re a Charleston, SC based software company that “has generated millions of leads for real estate teams.” 4,329,036 leads to be exact. They do this by offering “a complete online system that leads more Internet home buyers to [an agent’s] virtual door, then gives real estate agents proven tools to turn clicks into closings.”
BoomTown’s business is built on the premise that easy to use technology combined with amazing support and guidance will lead to thrilled customers. That’s why BoomTown offers software that takes agents through the entire buying/selling process “from click to closing.” There are no handoffs or technical integrations needed. So far this has resulted in all kinds of client success stories, and three-year revenue growth for BoomTown of 3,085% between 2008 and 2011. What I really like about BoomTown is that they share the numbers for their clients and themselves. That makes it easy to see that they’re truly having an effect on their industry. If you like to have a career at the intersection of real estate, software, and online marketing, visit BoomTown’s Careers page. The best positions for new or recent grads include Support Specialist, Software Engineer, UI Engineer, UI Designer, Web Designer/Developer, and SEM Coordinator. There are some great options, so check them out.
Links to Help You Begin Your Research
Who’s your favorite agent on Million Dollar Listing?
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