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Everybody thinks that they need a revolutionary, unique idea to start a business. That couldn’t be farther from the truth. It’s often much better to do something well than to do something new. That thought has been reinforced by reading about Beyond Spots & Dots. They’re a Pittsburgh, PA based “full service advertising agency dedicated to creating, planning and handling advertising for its clients.” They’ve only been around since 2006, but they saw 151% three-year growth between 2008 and 2011 to $3 million in revenue. There are probably thousands of agencies in the U.S. that offer similar services, and even dozens or hundreds in Pittsburgh, yet Beyond Spots & Dots has still found a path to growth.
The first thing that strikes be about Beyond Spots & Dots is that they don’t mention their clients by name, and their portfolio is password protected. I’ve never seen that before, but they say it’s all about client privacy. I’ll trust them on that. Your best bet at getting a good look at what Beyond Spots & Dots is all about is to watch their 30 second commercial below (click here if it doesn’t load):
Honestly, even that doesn’t tell you much about the business. The truth is that small agencies look a lot alike. If you’re interested in the Pittsburgh area, check out Beyond Spots & Dots’ Careers page. Right now they’re hiring a Marketing Assistant, a Web Developer, and a Graphic Designer. If Pittsburgh isn’t for you, you can probably find an agency that does similar types of work and has similar opportunities in your area.
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