I find Flo from Progressive pretty irritating, but I think that’s kind of the point. The car insurance business is all about branding, and that means getting a name to stick in your head. The fact that you probably know who Flo is is proof enough that brand advertising works even if it’s annoying (though I know some of you are screaming, “But it doesn’t affect which company I buy my insurance from!”). While big brands often have big advertising budgets, they need an exceptional agency to generate a strong ROI on those budgets. I’d say that Arnold Worldwide is an exceptional agency. Not only is the Boston, MA based agency behind Progressive’s Flo campaign, but they also have done work for Jack Daniels, New Balance, Surfrider Foundation, and Volvo. Clients like those demand great work, and that’s exactly what Arnold Worldwide has produced for them.

Hey Arnold!

There’s a trend with agencies to move to single page websites, and Arnold Worldwide has followed suit. I like the page’s simplicity, but it does leave me wanting a little more. While you can see some of their work and learn some of the basic info about them, you have to use secondary sources like LinkedIn Company Pages, Facebook Pages, and Wikipedia Pages to get into the nitty gritty details. One thing Arnold Worldwide does include on the page is their manifesto: “We are: storytellers, artists, musicians, filmmakers, designers, technophiles, producers, social media mavens, thinkers, dreamers, marketers. In other words, people who love to make stuff.” I don’t usually think of advertisers as people who make stuff, but I can see how people who make stuff would make great advertisers. If you’re a maker, take a look at Arnold Worldwide’s Jobs page. The best opportunities for a new and recent grad include Assistant Business Manager, UX Architect (New York, NY), and maybe Associate Broadcast Producer (New York, NY). There are also postings for Future Jobs in Boston, MA; Arlington, VA; and New York, NY. This is a great option if you don’t think you’re a fit for any of the jobs posted.

Links to Help You Begin Your Research

• Arn.com
• Jobs at Arnold Worldwide

What do you think of Flo?

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