Careers in Online Marketing

By Willy Franzen

Looking for an entry level job or internship in online marketing? This is an overview of how to approach the search and a list of companies that might have relevant entry level and internship opportunities.

Photo Credit: Flickr user Nan Palmero

Online marketing uses the Internet to promote or market a product. Because online marketing is such a broad field, online marketers may deal with one or two areas. The main areas of online marketing include:

Search Engine Optimization (SEO) — make websites rank high in a search engine’s organic (regular) results
Search Engine Marketing (SEM) — increase a website’s visibility in search engines, often with paid placements and advertising
Email Marketing — marketing a message to large groups of people via email
Affiliate Marketing — generate sales by getting people to buy through your links
Social Media Marketing — gain traffic and attention through social media platforms such as Twitter and Facebook
Display Advertising — use web banners on a third party’s site to drive traffic to your own site

A bachelor’s degree is required for most of these positions, but knowledge of and experience with the technologies involved can substitute for a degree. You’ll also need to keep track of the newest technologies in online marketing.

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Companies with Entry Level Jobs and Internships in Online Marketing

Lua - Lua is an NYC based company focused on “empowering mobile workforces by giving them access to the people and information they need to get the job done."

See the complete Lua profile

Sprout Social - Sprout Social is a Chicago, IL based company that offers “a management and egnagement platform for social business.”

See the complete Sprout Social profile

Emerge Media - Emerge Media is a Chicago, IL based company that is “taking on the essential roots of everyday tasks and breathing real life into the technology behind them.”

See the complete Emerge Media profile

BustedTees - BustedTees is a New York, NY based t-shirt company that was started by the same team as CollegeHumor.

See the complete BustedTees profile

Chalkfly - Chalkfly is a Detroit, MI based office supply startup that provides “the supplies you need to do your best work.”

See the complete Chalkfly profile

Chute - Chute is based in SF and has developed a “visual content engine for brands” that makes “it easy to keep pace with your customers and create compelling, fresh content."

See the complete Chute profile

Vayable - Vayable is based in SF/NYC and offers “a home for anyone looking to experience honest, local culture through experiences created and hosted by passionate local Insiders.”

See the complete Vayable profile

AptDeco - AptDeco is a New York, NY based startup that allows you “to buy or sell furniture without the scams, hassle, or creepy people going into your apartment.”

See the complete AptDeco profile

SumAll - SumAll is a New York, NY based company that allows “you to see all your information in one place and provide you visibility into the past, present, and future.”

See the complete SumAll profile

Huckberry - Huckberry is a San Francisco, CA based company that “is like your favorite store, your grandpa’s favorite store, and your favorite magazine all rolled into one.”

See the complete Huckberry profile

Backcountry.com - Backcountry is a Park City, UT based company that gets “get people who get outside” and is all “about gear, grit, and connecting people to their passions.”

See the complete Backcountry.com profile

WPromote - WPromote is an El Segundo, CA based company that calls itself “the country’s leading Online Marketing firm." They help clients with SEO, PPC, and Social Media.

See the complete WPromote profile

OneIMS - OneIMS is a Skokie, IL based company that offers “everything from services like branding and web design to online marketing strategies like SEO and PPC.”

See the complete OneIMS profile

The Resumator - The Resumator is a Pittsburgh, PA based company that helps “great people build great companies” by bringing “talented professionals and compelling companies together.”

See the complete The Resumator profile

Kitchensurfing - Kitchensurfing is an NYC based company that matches “up chefs and people who need a cook at high and low price points and for a variety of types of engagements."

See the complete Kitchensurfing profile

RelayRides - RelayRides is a San Francisco, CA based company that connects “vehicle owners whose cars would otherwise be idle with people who need a car.”

See the complete RelayRides profile

SheKnows - SheKnows is a Scottsdale, AZ based “women’s lifestyle media platform” that “allows brands to distribute authentic content and integrated advertising at scale.”

See the complete SheKnows profile

Cater2.me - Cater2.me is a San Francisco, CA based company that “was founded with the goal of connecting inspired kitchens with the masses.”

See the complete Cater2.me profile

Fever - Fever is a New York, NY and Madrid, Spain based startup social network that is “changing the way people make plans.”

See the complete Fever profile

StyleCaster Media Group - StyleCaster Media Group is based in NYC and aims “to bring style to the people, empowering millions of readers to discover and share their style.”

See the complete StyleCaster Media Group profile

FreshAddress - FreshAddress is a Newton, MA based company that helps “companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.”

See the complete FreshAddress profile

Kinsa - Kinsa is a New York, NY based company that is changing the way that people take their temperatures and monitor their health.

See the complete Kinsa profile

MOCA - MOCA is the Museum of Contemporary Art, Los Angeles, and they are the only museum in L.A. that is entirely dedicated to contemporary art.

See the complete MOCA profile

MOO - MOO is an East Providence, RI based company that loves to print. They’ve even invented a word to describe what they do: “printfinity.”

See the complete MOO profile

Mason Zimbler - Mason Zimbler is an Austin, TX based “integrated agency rooted in the digital space” that combines “a love of creative” with a “desire for results.”

See the complete Mason Zimbler profile

Justice Policy Institute - Justice Policy Institute is a D.C. non-profit that aims to "reframe the conversation around justice for all."

See the complete Justice Policy Institute profile

Cartera Commerce - Cartera Commerce is based in Lexington, MA and offers a “fully-managed, performance-based offer platform for card issuers, frequent flyer programs and merchants.”

See the complete Cartera Commerce profile

FWD.us - FWD.us is a San Francisco, CA based lobbying organization that promotes "policies to keep the United States and its citizens competitive in a global economy."

See the complete FWD.us profile

Lands’ End - Lands' End is a Dodgeville, WI based "international apparel brand synonymous with timeless American style.”

See the complete Lands’ End profile

Centro - Centro is a Chicago, IL based company that works “to improve the lives of those working in the advertising industry by building media management software."

See the complete Centro profile

Forensicon - Forensicon is a Chicago, IL based “firm specializing in computer forensics analysis and consulting."

See the complete Forensicon profile

Triggit - Triggit is a San Fran based company that “enables advertisers and agencies to build, run, measure, and optimize retargeting-driven display campaigns from a single platform.”

See the complete Triggit profile

Fullscreen - Fullscreen is a LA based agency aiming to build “the first media company for the connected generation—together, right at the intersection of tech and entertainment.”

See the complete Fullscreen profile

Sojern - Sojern is based in San Francisco and has developed a travel-focused “robust audience engagement platform [that] is powered by machine-learning technology."

See the complete Sojern profile

RevTrax - RevTrax is a New York, NY based company that is taking a more modern approach to using coupons to track customer behavior.

See the complete RevTrax profile

Ahalogy - Ahalogy is a Cincinnati, OH based company that is “pioneering the science of discovery on Pinterest.”

See the complete Ahalogy profile

Whalerock Industries - Whalerock Industries, based in Santa Monica, CA, brings together the "best and brightest minds to create world-class content, spanning all mediums and screens.”

See the complete Whalerock Industries profile

Liferay - Liferay is a Diamond Bar, CA based company that helps clients “build modern websites and portals to engage customers, partners, and employees.”

See the complete Liferay profile

Wanderful Media - Wanderful Media, based in Los Gatos, CA, is aiming “to transform the $4 billion business of traditional advertising circulars through digital innovation."

See the complete Wanderful Media profile

Houzz - Houzz is a Palo Alto, CA based company that offers “a collaborative platform for home remodeling and design."

See the complete Houzz profile

xAd - xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.”

See the complete xAd profile

Quicken Loans - Quicken Loans is based in Detroit, MI and has made a name for itself in the mortgage business as the “#1 online retail lender.”

See the complete Quicken Loans profile

RocksBox - RocksBox is a San Francisco, CA based company that lets you “experiment with different looks, discover the latest designers, and only buy the jewelry that you truly love.”

See the complete RocksBox profile

TVI - TVI is a New York, NY based “award winning digital agency that designs leading brand experiences."

See the complete TVI profile

Digital Promise - Digital Promise is a Washington, DC based organization that “supports comprehensive research and development to benefit lifelong learners."

See the complete Digital Promise profile

Targeted Victory - Targeted Victory is an Alexandria, VA based agency that has “anchored digital campaigns on the local, state, and presidential level.”

See the complete Targeted Victory profile

REVOLVE - REVOLVE is based in Cerritos, CA and is the “virtual home for an unrivaled collection of the world’s most coveted brands.”

See the complete REVOLVE profile

General Assembly - General Assembly is based in NYC and is “offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”

See the complete General Assembly profile

Vitamix - Vitamix is an Olmsted, OH company that is “improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.”

See the complete Vitamix profile

FranConnect - FranConnect is a Reston, VA based company that offers Franchise Management Systems to big name clients like Dairy Queen and The UPS Store.

See the complete FranConnect profile

Check out the latest job and internship postings in online marketing.

Careers in Online Marketing

Companies with Entry Level Jobs and Internships in Online Marketing

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