Careers in Market Research

By Willy Franzen

Looking for an entry level job or internship in market research? This is an overview of how to approach the search and a list of companies that might have relevant entry level and internship opportunities.

Photo Credit: Flickr user SMI Eye Tracking

Market research is the process of researching the need for a product or service. Some items that may get researched include the likelihood of a product to sell, potential store locations, and target customer demographics.

Market research jobs varies widely, but here are some things you may find yourself doing:

Running focus groups
Doing online research
Researching potential competitors
Analyzing market trends
Creating a survey
Analyzing website visits for trends
Writing reports of research results

Because market research is part of the creation of many products, you can work in many industries.

Many jobs in market research require a bachelor’s degree in marketing or a related field. An analytical mind and ability to communicate clearly are also great skills to have.

Companies with Entry Level Jobs and Internships in Market Research

ListenLogic - ListenLogic is a Conshohocken, PA based company that extracts “insights from unstructured big data to drive business outcomes.”

See the complete ListenLogic profile

Pure Branding - Pure Branding is a Northampton, MA based consultancy that “builds leading brands for values-based companies in the natural products industry.”

See the complete Pure Branding profile

newBrandAnalytics - newBrandAnalytics, a D.C. based company, has developed “a social media monitoring and online reputation management tool" to deliver operational social intelligence.

See the complete newBrandAnalytics profile

Kelton - Kelton is an NYC and LA based consulting firm that is “passionate about listening to your customers and translating their stories into innovative solutions.”

See the complete Kelton profile

The Culinary Edge - The Culinary Edge is a San Francisco, CA based consulting firm that helps restaurants strengthen their brands, extend their reach, and increase their profitability.

See the complete The Culinary Edge profile

BrainJuicer - BrainJuicer is a U.K. based market research firm (with offices in NYC, LA, and Chi) that aims “to inspire brave clients to do great marketing."

See the complete BrainJuicer profile

American Student Assistance - American Student Assistance is a Boston, MA based non-profit that empowers "students and alumni to successfully manage and repay their college loan debt.”

See the complete American Student Assistance profile

Shopatron - Shopatron is a San Luis Obispo, CA based company that offers a “retail-integrated eCommerce solution for branded manufacturers, distributors and retailers.”

See the complete Shopatron profile

Affinnova - Affinnova is a Waltham, MA based “high-growth software and services company that enables innovative organizations to drive better ideas to market faster.”

See the complete Affinnova profile

Qualvu - Qualvu is a Lakewood, CO based company that has developed an online platform that makes the focus group way more flexible, powerful, and affordable.

See the complete Qualvu profile

GTM Sportswear - GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better.

See the complete GTM Sportswear profile

eMarketer - eMarketer is an NYC based company that "publishes data, analysis and insights on digital marketing, media and commerce."

See the complete eMarketer profile

General Growth Properties - GGP is a Chicago, IL based real estate trust that owns and operates shopping centers all across the United States.

See the complete General Growth Properties profile

Technomic - Technomic is a Chicago, IL based food industry consulting and research company that has some great job opportunities for new grads.

See the complete Technomic profile

Millward Brown - Milward Brown is a global research agency "specializing in advertising, marketing communications, media and brand equity research,” and they're hiring.

See the complete Millward Brown profile

comScore - comScore is a Reston, VA based "global leader in measuring the digital world," and they have some amazing entry level opportunities for new grads.

See the complete comScore profile

Crowdtap - If you're interested in market research, then you should check out what CrowdTap, based in NYC, is doing to link brands and consumers.

See the complete Crowdtap profile

SurveyGizmo - If you like SurveyGizmo’s approach to helping clients capture and analyze data, then you'll want to check out their job opportunities.

See the complete SurveyGizmo profile

33Across - If you’re good at solving crosswords and interested in the connection between advertising and technology, then you should check out jobs at 33Across.

See the complete 33Across profile

Corporate Executive Board - If you’re fascinated by large corporations and how they work, then The Corporate Executive Board would be an excellent place to start your career.

See the complete Corporate Executive Board profile

E-Poll Market Research - If you like what you see at E-Poll Market Research, then you should check out their Jobs page to learn about their entry level opportunities.

See the complete E-Poll Market Research profile

MCG - If you're quantitatively minded and looking to work in an innovative and entrepreneurial environment, then you should consider a job at MCG in Providence, RI.

See the complete MCG profile

Check out the latest job and internship postings in market research.

Careers in Market Research

Companies with Entry Level Jobs and Internships in Market Research

See more companies with entry level jobs and internships in market research: