by Willy Franzen on March 4, 2010
Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.
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by Willy Franzen on March 3, 2010
If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on March 2, 2010
I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.
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by Willy Franzen on February 23, 2010
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 22, 2010
I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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by Willy Franzen on February 18, 2010
I’m a huge fan of open source software. I build all of my sites on the WordPress platform, and I am amazed at how powerful the blogging software has become over the years. Still, I know that it can’t do everything. If I get too much more advanced, I’ll probably have to move to a platform like Drupal—another open source content management system. The problem with that is that I’m not a programmer, and Drupal is a bit more complex than WordPress. Luckily, there’s a support option. Acquia is a Woburn, MA based company that provides “products, services, and technical support for the open source Drupal social publishing system.” They were founded by Dries Buytaert, the guy who created Drupal, so there’s no question about whether they’re the right people to offer Drupal support—they know the platform inside and out.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 8, 2010
You thought that you were done with test prep, but now the economy is in a rough spot and the job market is kind of weak. You’re thinking about grad school, and that means doing the standardized test thing all over again. Luckily, things have changed since you took the SAT or ACT. The one size fits all approach of classroom instruction is out, and “adaptive learning” delivered through an online platform is in. Knewton is a New York City based startup that is one of the leading innovators in the test prep market. They seem to be mostly focused on the graduate school test prep market, although they do offer an SAT prep course too (PrepMe is a similar company that focuses only on pre-undergraduate test prep). Knewton is not only focused on improving the quality of test prep results, but they’re also working hard to make test prep more affordable and more interactive.
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by Willy Franzen on January 28, 2010
One of the books that I’ve been reading lately is SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
. It’s a great follow-up to the original Freakonomics
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for job seekers). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen.
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by Willy Franzen on January 25, 2010
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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by Willy Franzen on January 6, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on December 15, 2009
When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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by Willy Franzen on December 11, 2009
Want to get $30 off your first Bonobos purchase? They have an awesome referral program, so if you want a Bonobos invite, just leave a comment below with your real e-mail address in the proper field (it won’t be displayed). We’ll send you a referral coupon code for $30 off.
Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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by Willy Franzen on December 1, 2009
We’re officially in the Christmas season, and that means lots of good things. One thing that isn’t so good is all of the spending that comes with buying people gifts (whether you enjoy the consumerist aspects of the holidays or not). It feels great to be generous, but only until you look at your credit card statement at the end of the month. Cutting back on gifts or making your own is one idea, but it’s a lot easier said than done. Your best bet is probably to find some other ways to save money so that you can buy everyone what you want to buy them. A great way to do that is BillShrink. They’re a Redwood City, CA based startup that offers “a free, personalized savings tool that helps you save money on your everyday bills.” If you can cut your cell phone, credit card, and gas bills, then you’ll be able to buy me (or someone you actually know) more gifts.
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by Willy Franzen on November 25, 2009
Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
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by Willy Franzen on October 29, 2009
It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good—and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn’t delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.
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by Willy Franzen on October 22, 2009
One of my goals with One Day, One Job is to get more interactive. I’d like to get more feedback from you, the readers, on what you want to see, and I’d also like to use the collective wisdom of thousands of college aged job seekers to develop better content. The best way to do that is through reader surveys, which is why I recently signed up with SurveyMonkey. They’re a Menlo Park, CA (formerly Portland, OR) based “startup” that has been helping people run online surveys for the last decade. While most Internet companies that started in 1999 have since flamed out and most companies started in the 2000s have relied on flashiness to bring in venture capital money, Survey Monkey and its outdated look have been laughing all the way to the bank. By providing a dead simple way for business owners (they’ve worked with more than 80% of the Fortune 100) to collect data, SuveyMonkey has built an insanely successful business.
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by Willy Franzen on October 7, 2009
One of the more effective ways that I’ve found to teach online job search tactics is to use screencasting. I do a number of screencasts in Found Your Career, and they seem to work really well when walking people through how to use sites like Google, LinkedIn, and Facebook for job search. TechSmith is an Okemos, MI based company that is “the world’s #1 provider of screen capture and screen recording software for the individual and professional user.” They’ve been in the business since 1987—which is an insanely long time for a company in their industry, and they’ve actually been doing screen capture for most of that time. I’ve never used any of their products, but I’ve heard from a number of people who rave about Camtasia, TechSmith’s main screen recording software.
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by Willy Franzen on August 14, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
When I was growing up, I kept all of my most prized possessions in a small wooden box that my Dad gave me. I knew that if the house ever caught on fire, I’d grab that and run (because there was no way I’d be able to carry my entire baseball card collection). These days I still think the same way, but my laptop is definitely the first thing that I’d grab before running out of a burning building. Maybe I’m unique because I run an online business, but I think that you’d probably grab your laptop too. Our prized possessions are increasingly in the form of data—our pictures, our movies, our contacts, and many of the other things that can never be replaced. Memeo is an Aliso Viejo, CA based company that recognizes how important data is to our lives. They build products that simplify your digital life. They have backup software, syncing software, and file sharing software. Yes, there are plenty of software companies that make these kinds of products, but Memeo makes it simple and easy to manage your digital assets.
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by Willy Franzen on June 10, 2009
A lot of people think inventing is easy. You see those guys like Billy Mays screaming on tv, and you think to yourself, “I could have thought of that.” Believe it or not, even those stupid infomercial products aren’t easy to come up with, and that’s just the tip of the iceberg when it comes to the world of invention. Inventing a new product is a long, arduous process that requires a ton of resources. Invention Machine is a Boston based software developer that “drives sustainable innovation by enabling global organizations to consistently generate breakthrough ideas that accelerate product development.” It’s hard for a non-inventor to understand how software can help the inventing process, but judging from the number of large corporations that are using Invention Machine’s software, there’s something there.
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by Willy Franzen on June 4, 2009
I finally got around to reading a review copy of Sramana Mitra’s Entrepreneur Journeys
over the weekend, and it offered a pleasant surprise. Beyond providing an inside look at the lives of more than a dozen entrepreneurs, it also provided me with a number of ideas for companies to write about here. Today, we’re going to take a look at Adify. They’re a San Bruno, CA based company that helps media companies build vertical ad networks by combining “advanced ad serving and targeting technology together with an invaluable layer of expert human judgment and monitoring.” In other words, they make it technologically easy for content companies to monetize their websites.
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by Willy Franzen on May 20, 2009
Have you always wanted to be a secret agent? Well here’s a mission, if you choose to accept it: try to land a job with New York City based kgb. No, I’m not talking about Russia’s version of the CIA. I’m talking about “the world’s largest independent provider of directory assistance and enhanced information services.” Formerly known as INFONXX, kgb is in the business of making information easily available. If you’ve seen their commercials, then you’re probably most familiar with their “Ask Us Anything” service. I personally think it’s for lazy people, but that’s because I’m a huge advocate for developing your own research skills. If getting the answer to your question is worth 50 cents, then that’s cool, but I’m gonna Google it myself. The good news is that kgb’s business goes well beyond charging lazy people who need their stupid questions answered.
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by Willy Franzen on May 19, 2009
If you’re an Internet geek like me, then you’ve probably noticed all of the buzz around Wolfram|Alpha. Some have dubbed it a “Google killer,” but as far as I can tell, they’re way off the mark. They’re wrong because Wolfram|Alpha isn’t a search engine – it’s a knowledge engine. The goal is “to make all systematic knowledge immediately computable by anyone.” The concept is kind of hard to grasp until you try it, but once you see how it works, I think that you’ll be impressed. So, who is behind Wolfram|Alpha? Wolfram, of course! They’re based in Champaign, IL, and they’re “one of the world’s most respected software companies–as well as a powerhouse of scientific and technical innovation.” They’re the company behind Mathematica – a software package that excels in ” computation, modeling, simulation, visualization, development, documentation, and deployment.” I’ve never had the pleasure of using it, but I know math teachers who think it’s pretty awesome.
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by Willy Franzen on May 15, 2009
Yesterday I got an e-mail from a fellow Cornell grad named Danny Wen. He graduated a couple years before I landed on campus, but he and another Cornellian named Shawn Liu are also entrepreneurs. After graduation they started working at Internet consultancies, but eventually they decided to go into business for themselves in New York City. Just like me, they decided to solve a problem that they were facing. Unlike me (the guy who couldn’t find a job), their problem was tracking all of the money that they were making. Their response was Harvest, a web-based solution for freelancers and small business to track time and invoice clients. I know that keeping a small business organized is really hard, so it makes sense that a dead simple tool like Harvest would be in high demand.
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by Willy Franzen on April 21, 2009
Who would have thought that you could build a whole startup off of a Wiki? I mean, I know that Wikipedia is wildly successful, but they’re run by a non-profit called the Wikimedia Foundation. Building a real business off of that same idea almost sounds too easy, but that didn’t stop the founders of San Francisco based Wikinvest from trying it. It all started when two Harvard students were day trading in their dorm rooms during the height of the Internet bubble. They were making money, so they thought they were smart investors. When the bubble burst, they realized that they weren’t nearly as smart as they thought they were. As they tried to educate themselves, they noticed that most financial websites leave a lot to be desired (kind of how I noticed that most job search sites leave a lot to be desired). Instead of building a team of salaried experts, the guys who started Wikinvest decided to crowdsource their content through a Wiki. So far it seems to be working well for them – they raised $2.5 million in a first round (although that was 18 months ago).
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by Willy Franzen on March 10, 2009
I remember the days of browser wars. It was Netscape vs. Internet Explorer, and it was ugly – the Internet that is. Back then it was all about whether or not your browser displayed pages properly, and people were passionately in favor of one browser or the other (or maybe some weird 3rd option). Now it’s all a lot simpler (unless you’re still using Internet Explorer) – your browser probably displays most sites just fine, and you’re more worried about speed and bells and whistles. That’s where Mozilla shines with their Firefox browser. They’re absolutely dominant with web savvy users (except with me – I still use Safari), and they are constantly making their products better. The Mozilla Corporation is a Mountain View, CA based wholly-owned subsidiary of the Mozilla Foundation. The Foundation is a non-profit, while the Corporation calls itself a “public benefit organization.” That means that they are “dedicated not to making money but to improving the way people everywhere experience the Internet” – even if by definition they’re still a for profit.
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by Willy Franzen on March 5, 2009
One thing the Internet has done for us that doesn’t get talked about a lot is that it has made it so much easier to organize real-life events. You can send a meeting request, create an event on Facebook, organize a Tweetup, or a Meetup. It’s amazing that phone calls and invitations are nearly obsolete when it comes to organizing an event. With that said, there’s still a lot of room for improvement when it comes to online tools to getting people together. That’s what Meetup, which is based in New York City, is all about. They provide a place for people to organize meetups and to share them with the rest of the world. Whether you want to join The Chicago English as a Second Language Meetup Group or The NYC Cranium Meetup Group, you can do so with the help of Meetup.
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New York,
quality assurance,
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social media,
social networking,
software development,
user experience,
web development
by Willy Franzen on February 23, 2009
Managing relationships is hard. Even with Facebook, LinkedIn, Twitter, e-mail, text messages, cell phones, and every other tool that we have to stay in touch with people, it’s just not that easy to actively maintain a lot of relationships. Now, imagine that your job is all about managing relationships with people who pay your company money. Welcome to a job in Sales. It’s not easy, and managing all of your relationships with an address book, rolodex, or your cell phone’s saved numbers isn’t going to cut it. You need help with customer relationship management (CRM), and Salesforce.com is CRM (seriously, their stock ticker symbol is CRM). Salesforce’s big tagline is “No software” (their phone number is actually 1-800-NO-SOFTWARE), but they don’t really mean it. Their business is all about providing software, but it’s software as a service. That means that Salesforce eliminates most of the headaches of traditional CRM software by being really easy to use. It may be software, but the goal is for the end user (the guy or girl working in Sales) not to realize it.
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California,
sales,
software development,
user experience
by Willy Franzen on February 3, 2009
These days a magazine’s website is absolutely essential to its success. Many are saying that there’s a day not too far off when most of the magazines that we know and love won’t be published in hard (soft?) copy and will only be found online. Things are changing, but some magazines seem better suited to weather the changes than others. New York Magazine is one of those that seems to be keeping up with where the industry is going. NYMag.com gets well over a million unique visitors per month, and that’s excluding the month that they published nude photos of Lindsey Lohan when their traffic increased by 2,000%. (No, we’re not going to link to them. You can find them yourself). New York Magazine “covers, analyzes, comments on and defines the news, culture, entertainment, lifestyle, fashion and personalities that drive New York City” on a weekly basis. Basically it’s everything New York.
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design,
editing,
editorial,
magazines,
New York,
user experience,
web development
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