A company’s home page should make it instantly clear what the company is about. For many companies this is not the case. There’s all kinds of fluff that fails to give potential customers a proper brand introduction. Menlo Innovations doesn’t make this mistake. Their home page introduces a problem: “In 2004, the U.S. wasted over $55 billion on failed and poorly run software projects.” Then it identifies the cause: “These failures can be traced to a lack of understanding of the business issues being addressed and the wrong implementation methodologies being used.” Finally the home page poses their solution:
Menlo Innovations applies High-Tech Anthropology® to help our clients fully understand their business problems and opportunities. If the solution requires software, Menlo either develops the software within our Menlo Software Factory or The Menlo Institute trains your staff to use proven methodologies to develop the software themselves.
It’s clear. It’s concise, and it gets to the point. There’s no misunderstanding about what The Menlo Institute does. Continue reading about Menlo Innovations…
Sugar certainly doesn’t have the cleanest reputation. It’s accused of making us fat, rotting our teeth, and causing hyperactivity. Sugar Inc. is a company that wants you to throw out those bad associations you have with sugar and just think back to when you were a kid and sugar was the essence of everything good. Sugar Inc. isn’t in the business of sweets - they run a network of websites, but their CEO is named Brian Sugar and his wife Lisa Sugar is the Editor in Chief, so they’re running with the sweet play on words. Sugar Inc. consists of 15 style/entertainment sites - PopSugar, BuzzSugar, FabSugar, BellaSugar, CasaSugar, YumSugar, FitSugar, Geek Sugar, GiggleSugar, DearSugar, PetSugar, LilSugar, SavvySugar, CitizenSugar, and TeamSugar. You can probably guess from the names what topic each of the sites covers, but you should probably check a few of the sugars out to get a better sense of Sugar Inc.’s content strategy, which is to be “the definitive online media company for trendsetting, passionate women ages 18-44.” Continue reading about Sugar Inc….
If you haven’t realized it yet, we’re big fans of social media. Twitter, Youtube, Blogs, etc. The better a company’s recruiting social media profile, the more likely we are to take notice of their jobs and write about them. We first found out about ZURB through one of their employees’ tweets on Twitter. We were impressed to see that they’re also blogging, Youtubing, and StandoutJobbing. What’s Standout Jobs? It’s a company that’s bringing Corporate Careers sites into the Web 2.0 world. Here’s ZURB on Standout Jobs. Before you go diving into ZURB’s social media profiles, you’ll probably want to know what they’re all about. ZURB “helps companies design better web sites, services, and products online.” They do so by helping other companies with user interface (UI) design, product strategy, identity design, SEO and SEM, team building, visual design, and grassroots un-marketing. Continue reading about ZURB…
I used to be that kid who would come home from college, see someone who was in my 3rd grade class, and want to say hi. “Hey, I’m Willy Franzen, you sat next to me in Mrs. Phoenix’s class while we learning about multiplication. Do you remember me?” Questions like that would typically be returned with a blank stare. At some point I realized that just because I could remember almost anything, I didn’t have to make a fool of myself like that. Now that I’ve started a business and I’m constantly thinking of new ideas to help you all find great entry-level jobs, my brain has turned into swiss cheese. I have an almost constant feeling that I’m forgetting something. I can still remember my 3rd grade classmates, but those new ideas of how to double One Day, One Job’s daily readership with 5 minutes of work seem to escape me quite quickly. I need a 2nd memory, and Evernote is a web based service/application that can provide me with one. Continue reading about Evernote…
Most people like shoes. They protect your feet, offer support, and keep you warm. Some people love shoes - love them to the point that their loved ones (not the shoes) are likely worried about them. Oddly enough, the people who deeply love shoes often seem most interested in shoes that barely protect their feet, offer little support, and provide little or no warmth. We don’t really get that. Zappos.com puts these people to shame. As a company they have a shoe obsession that is far worse than that of the most Sex and the City addicted, Daily Candy reading, New York City fashionista. Why do we say that? Because Zappos.com is obsessed with everything shoes, not just the shoes of some designer whose name you’re supposed to know. Continue reading about Zappos.com…
If you don’t know what Google is, you have no business conducting your job search online. You should be typing your resume on a typewriter and sending it by carrier pigeon. We’ve been saying it over and over, but Google is the ultimate job search tool. They’re also the ultimate employer according to Fortune Magazine. With that said, many of you know that getting a job at Google is nearly impossible, especially now that most of their campus recruiting efforts are finished. Continue reading about Google…
It wasn’t all that long ago when most people were afraid to buy things online. As the general public has become more comfortable with doing transactions on the net, the need for businesses to go online has obviously continued to increase. It’s easy for a large, well-known business to put together a website and start an e-commerce venture, but the transition has been much more difficult for small businesses like those that sell handmade crafts. With no brand recognition and limited resources to build a good looking website, it’s hard for mom and pops to win the trust of online consumers. For this reason, many have relied on eBay as a way to sell their wares. Unfortunately, eBay has become a hot bed for scams while continuing to raise their fees. Luckily for craft lovers, Etsy has stepped in as “a place to buy and sell all things handmade.” Continue reading about Etsy…
When you started college, the Goldilocks economy (not too hot, not too cold, but just right) was cooking along with a nice balance of fear and optimism. You knew from freshman year that you wanted to get into real estate because, as they say, they’re never making any more of it. Well if you’ve been paying any attention to CNBC lately, real estate is not the place to be looking for an entry-level job. So how can you find a company in the industry that hasn’t cut out new hiring because of the down market? Continue reading about Zillow.com…
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