by Willy Franzen on September 9, 2009
It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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by Willy Franzen on August 13, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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by Willy Franzen on July 7, 2009
Now, I know that the name ChannelAdvisor sounds like some sort of new and improved tv guide that you can buy on the infomercials, but bear with me for a second and I’ll tell you what ChannelAdvisor is really about. The simple version is that they’re a Morrisville, NC based company that helps other companies sell online. The more complex story is that ChannelAdvisor “helps the world sell online with solutions for retailers to efficiently distribute their products across multiple online channels, drive shoppers to those products, and then convert those shoppers into customers.” That sounds good, but what does it really mean? Major retailers often have thousands of products. Their first e-commerce priority is to get their products listed on their own site, but after that they want to extend their reach to comparison shopping sites. There are tons of these comparison shopping sites, and they all have different data requirements for listing products. The retailer can try to do it on their own, or they can hire ChannelAdvisor to do it for them.
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by Willy Franzen on June 15, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
“Leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands” – that’s what global public relations agency Racepoint Group works hard toward on a daily basis. While their worldwide headquarters is outside of Boston, Racepoint Group also has offices in San Francisco; Washington, D.C.; a European headquarters in London; and a global network of partners and affiliates spanning four continents.
Racepoint Group’s practice areas include corporate, crisis and issues management, employee relations, financial communications, government relations, marketing communications and public affairs, while their industry expertise includes technology, health and science, social commerce, mobile and energy. And while many agencies claim to be “award-winning,” Racepoint Group really means it. In 2008 alone, they won more than 20 industry awards.
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by Willy Franzen on May 26, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
When I was in college, I wanted nothing more than to work at Fleishman-Hillard. Renowned for their corporate culture, Fleishman-Hillard is headquartered in St. Louis, Mo., has 80 offices throughout the world, does business in more than 20 languages and has 29 practices areas. In 2008, the firm’s work and culture earned them the “Best Agency to Work For” by The Holmes Report. But their list of awards hardly stops there, including “103 Silver Anvil Awards, 90 CIPRA/SABRE Awards, and numerous other national and international awards.”
And Fleishman-Hillard doesn’t just win awards outside the organization, but also with its own employees. In 2007, 98 percent of Fleishman-Hillard employees called the firm an organization “of which they can be proud,” according to an employee satisfaction survey. Fleishman-Hillard rewards their employees in return, giving out two awards annually – the “team player” and John D. Graham – recognizing “individuals in various geographic regions for unparalleled commitment to the client, the agency and their team.” Managers also give awards at their discretion for “their heroic efforts.” I’ve known many individuals who’ve worked for Fleishman-Hillard over the years, including one of my college mentors, and I’ve heard nothing but good things.
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by Willy Franzen on May 19, 2009
If you’re an Internet geek like me, then you’ve probably noticed all of the buzz around Wolfram|Alpha. Some have dubbed it a “Google killer,” but as far as I can tell, they’re way off the mark. They’re wrong because Wolfram|Alpha isn’t a search engine – it’s a knowledge engine. The goal is “to make all systematic knowledge immediately computable by anyone.” The concept is kind of hard to grasp until you try it, but once you see how it works, I think that you’ll be impressed. So, who is behind Wolfram|Alpha? Wolfram, of course! They’re based in Champaign, IL, and they’re “one of the world’s most respected software companies–as well as a powerhouse of scientific and technical innovation.” They’re the company behind Mathematica – a software package that excels in ” computation, modeling, simulation, visualization, development, documentation, and deployment.” I’ve never had the pleasure of using it, but I know math teachers who think it’s pretty awesome.
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by Willy Franzen on May 7, 2009
We’ve seen some companies with funky names. Weird made up words. All upper case or lower case. Odd punctuation. And then there’s ?What If!. It kind of looks like someone’s software project gone wrong. It’s definitely not a software project, and I’d say ?What If! is more like a consulting firm gone right. Their business is built on 5 key values: freshness, passion, action, love, and bravery, which sounds a bit different from the values of most companies. The reason that ?What If! deviates from the norms both in name and values is that they’re an innovation company. It’s all about developing new ideas and putting them into action, whether the ideas be products or customer experiences. ?What If! has a long and impressive list of clients, so they’re not just some off the wall company that is all ideas and no action. They’re based in the UK, but they also have offices in New York and Shanghai.
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by Willy Franzen on May 1, 2009
My first experience with video chatting was with CU-SeeMe in an internet cafe in the mid 90s. It was insanely cool, but it was also terrible quality. Things have come a long way, and once again people are using video chat to meet random people online. I was a little creeped out when I first saw WooMe, but I think that I get it now (even if I’m still creeped out). It’s a website that allows you to meet new people through “60 second one-on-one online video sessions.” Basically, it’s speed dating on the web. I was almost too sketched out to cover them here, but I figured if TechCrunch didn’t rip on them too hard and they’re able to get $17 million in investment, there has to be the potential for a real business.
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by Willy Franzen on November 3, 2008
It’s been almost a year since we officially launched, and in that time we’ve featured quite a few entry level jobs in public relations. Many have been in-house jobs with major brands, while others have been on the consulting/agency side. When you’re looking at in-house jobs, it’s easy to find the point of differentiation – it’s all in the product or service that you’re trying to get press for; however, it’s not so easy to differentiate between jobs at different PR agencies. It usually takes a little work – you need to look at client lists, case studies, and awards to get a sense of how one agency is different from another. With LEWIS PR, the point of differentiation is clear – everything about what they do is international. They have locations in Australia, Benelux, Czech Republic, France, Germany, China, India, Italy, Japan, Nordics, Poland, Singapore, Spain, the United Kingdom, and the United States.
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by Willy Franzen on October 3, 2008
Let’s be honest – the closest that you’ve ever come to a Rolls-Royce was when you were watching MTV Cribs and saw one in a rapper/athlete/actor’s garage. I’ve seen some college students with some really nice cars, but never a Rolls. With that said, you can finally get close to Rolls-Royce through the college recruiting process. In fact, your lack of familiarity with Rolls-Royce automobiles won’t even matter, because Rolls-Royce plc (the company that we’re talking about today) doesn’t even make cars anymore. That business was sold to BMW in 1998. Rolls-Royce focuses on four global markets – Civil Aerospace, Defense Aerospace, Marine, and Energy – and two vital teams – Services and Research & Development. Although that may not be consistent with the brand image that you’ve associated with Rolls-Royce for a long time, you’re going to have to get used to it – especially if Rolls-Royce sounds like a company that you’d want to work for.
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by Willy Franzen on September 10, 2008
Shopping is supposed to be social. When you were a teenager, you probably liked to hit the mall with friends. Now, you probably lie in bed late at night surfing web sites looking for cool stuff to buy. It’s just not the same. You need social proof to back up your buying decisions. You want to hear what other people think. You want reviews, stories, and answers to questions that you may have about a product or service. Bazaarvoice is a software as a service provider that promotes social commerce by connecting customers to each other. They get their name from the word “bazaar, ” which “symbolizes the beginning of commerce – the initial marketplaces… lively centers of town, buzzing with neighbors, friends and merchants all sharing opinions and building a vibrant community.” That’s what Bazaarvoice is trying to recreate online for their clients.
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by Willy Franzen on September 9, 2008
Consulting jobs are hot for new college grads, even though a lot of people ask, “What could a new grad possibly consult on?” The truth is that consulting firms love fresh talent. They pick the best and the brightest and put them to work on teams with experienced pros to solve problems that other companies are struggling with. If you’re thinking about a job in consulting, you might as well aim for the one of the best. Kurt Salmon Associates is a consulting firm that focuses on Consumer Products and Retail (Supply Chain and Growth and Profitability) and Health Care consulting. They’ve been named a Top 10 Best Firm to Work For by Consulting Magazine for six years in a row, so you know that they’ll take good care of you – if you can land a job with them.
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by Willy Franzen on May 20, 2008
What you wear is important. Whether it’s for a job interview or your first day of work, there’s no debating that your appearance is essential to your success. It may not be fair, and it often isn’t legal, but it’s true. For many it’s enough trouble just to wear something appropriate, but for others being trendy is extremely important. They want to give the impression that they are at the cutting edge of what’s cool. It takes a lot of work for an individual to keep up with the latest trends (unless you sign up for trend alerts, of course). Now, imagine being responsible for putting out an entire line of trendy clothes. Many companies can’t do this on their own, that’s why they sign up for Trendstop, a fashion forecasting and trend watching service.
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by Willy Franzen on May 6, 2008
In less than a decade the common perception of auctions has changed dramatically. Auctions used to be reserved mostly for the wealthy, but now much of the world’s auctioneering happens on eBay, managed by a computer. An auction is the purest way to sell an item, for the person who values the item the most typically wins. It’s quite democratic that the luxury of this form of sale has been brought to the masses, but much of the culture and tradition associated with auctions has been lost in translation. Luckily, auction houses like Christie’s have adapted to the online world while maintaining their auras of international glamour. Founded in 1766, Christie’s is now the “world’s leading art business with global auction sales in 2007 that totaled $6.3 billion.”
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by Willy Franzen on April 11, 2008
We’re always looking for less publicized entry-level opportunities in high demand industries, especially now that most campus recruiting is winding down. Consulting is one area where excessive job searcher attention is directed towards the top names, while boutique firms get overlooked. We especially like smaller companies when they have a distinct identity or competitive advantage, and that definitely applies to Mars & Co..
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is the funniest, most in-your-face career guide on the market.