One Day, One Job » tourism

Rosetta

Willy Franzen — Tue, 02 Mar 2010 16:31:08 +0000

I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.

Relationships Matter

One of Rosetta’s key offerings is their suite of Relationship Marketing Services, which are focused on helping clients segment customers and offer “intelligent, personalized interactions across all online and offline channels.” This is just one part of the story, though. To get the full story on Rosetta’s offerings, you should take a look at this diagram. It shows how Rosetta walks clients through the marketing process—from creating the top-level strategy to using analytics to measure results. This means it’s not surprising that Rosetta’s job offerings are as varied as their service offerings—their Careers page is titled “Graphic Design Careers, SEO Jobs, and Financial Services Consulting Opportunities at Rosetta.”

As I mentioned in the beginning of the post, Rosetta seems to have a strong connection with Cornell (and probably quite a few other colleges) based on campus recruiting. Interestingly enough, Rosetta doesn’t really have a campus recruiting page—just a profile of a new grad who went to work for them. From there you can find their job search function, which is pretty terrible. It does appear to let you search for specifically entry level positions; however, there are at least 3 different queries that you can use, and they all seem to deliver different results. Your best bet is to look at their full list of job openings, or to look for positions like Recent Graduate Business Associate, Recent Graduate Technology Associate, Associate Consultant, Account Executive, Technology Associate, User Interface/Rich Media Developer, Recent Graduate Business Analyst, and quite a few others. The way that Rosetta lists their jobs is really a mess, so you need to take note that different jobs with the same title may be in different practice areas. Additionally, single job postings may be for multiple locations. They do have some nice pages on their Careers site like Meet Our People and Fun at Rosetta, but the whole thing is disorganized. I expect a lot better from a top ten agency. You can apply online for any of these positions, so forgive Rosetta for the lack of usability on their Careers site and see if you can help them move further up the top ten.

Links to Help You Begin Your Research

Were you looking Rosetta Stone’s jobs?

Wagstaff Worldwide

Willy Franzen — Mon, 11 Jan 2010 15:00:39 +0000

This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!

Cultivate Your Career with Top Tastemakers

Now, I realize that Wagstaff is “worldwide,” but their team isn’t really that large, and they have quite a few junior-level staff members. The company is currently seeking an Account Coordinator for its Los Angeles office. Candidates are expected to possess “excellent writing, presentation and sales skills, relevant experience in the hospitality, journalism and/or public relations industries and an outgoing personality.” Interested? Submit your cover letter, résumé and salary history to president Mary Wagstaff at mary@wagstaffworldwide.com. You might also consider following the LA office on Twitter. If you’re interested in working at one of the other offices, you should keep your eyes peeled for new job postings or use Wagstaff Worldwide’s Contact page to find the right people to reach out to.

Links to Help You Begin Your Research

What have you heard about Wagstaff Worldwide?

MMG Mardiks

Willy Franzen — Mon, 28 Dec 2009 16:01:57 +0000

Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.

Travel Public Relations with MMG Mardiks

Travel public relations and communications seems like a pretty cool field, and MMG Mardiks does it all. They provide “expert strategic counsel in traditional and digital media relations, branding, event marketing and crisis communications.” If you’d like to get beyond the buzz words and see some actual work that MMG Mardiks has done, you need to look no further than their case studies. You’ll get a good feel for how they operate and what kind of placement they can achieve for their clients. If the idea of working in Travel PR excites you, then take a look at MMG Mardiks’ Jobs page. They don’t have any specific openings for new grads posted, but they do invite applicants to reach out by e-mailing a cover letter, résumé, and salary requirement to Carla Brown at cbrown@mmgworldwide.com. I’ve heard that their internship program is excellent with real work opportunities that lead to full-time employment and that the company employs a lot of people in their 20s. Additionally employees get to travel to great places relatively often, so maybe you’ll get to make a trip to Aruba too.

Links to Help You Begin Your Research

Which of MMG Mardiks’ clients do you most want to visit?

Cultural Tourism DC

Willy Franzen — Sat, 17 Oct 2009 14:54:27 +0000

Being a tourist is fun, even if it makes you feel a little stupid. The only problem with doing touristy things is that you miss out on a lot of what a city has to offer. Major attractions have the resources, reputation, and connections to bring in lots of people, but they often lack the local feel that tourists often seek. Smaller attractions often struggle to get people in the door, despite the fact that they are many times more interesting than their larger counterparts. Cultural Tourism DC is a non-profit organization that is trying to change that in Washington, DC. They aim to “strengthen the image and economy of Washington, DC, neighborhood by neighborhood, by linking more than 200 DC cultural and neighborhood organizations with partners in tourism, hospitality, government, and business.” It’s a perfect idea for a city that is so packed with history and culture that you could probably do the tourist thing every day for a year without running out of things to do.

Are You a Cultural Tourist?

Tourism plays a huge role in the Washington, DC’s economy, and Tourism DC is doing it’s best to spread that wealth around the city. By helping the less visited tourist attractions and neighborhoods make the connections and partnerships that they need to bring more people in, Cultural Tourism DC is improving the city and bringing tourists to places that they never would have visited before. While some tourists would prefer that cool, cultural places stay “off the map,” they have to realize that “off the map” attractions often disappear because they can’t afford to stay open or be maintained. If you’d like to help people truly experience Washington, DC, then you’ll want to check out jobs at Cultural Tourism DC. Right now they only have one position—Media and Publications: Communications Associate. It looks like a cool opportunity, and you can apply by sending a “résumé and cover letter with salary requirements and two writing samples (one press release and one other) via email to Reply@CulturalTourismDC.org with ‘Communications’ in subject line.”

Links to Help You Begin Your Research

What’s your favorite attraction in DC?