by Willy Franzen on November 17, 2009
I love Ivy League sports. I really do. Although I think the league gets less respect than it deserves, I know that they’ll never be the Big Ten—even if a powerhouse like Cornell (hey, I’m biased) continues to excel at the national level in sports like Hockey, Lacrosse, Wrestling, and even Basketball. I didn’t realize how big Big Ten sports were until I walked around Chicago on a Saturday afternoon in the fall. The Ohio State bar is packed with Ohio State fans, and the Michigan bar is packed with Michigan fans. Everyone is dressed in their school’s colors—and these are people hundreds of miles away from their schools and many years away from graduation. I guess that’s why there’s the Chicago based Big Ten Network, a television station devoted to everything Big Ten. While I’m watching grainy online streaming video of Cornell Hockey with my laptop hooked up to my tv, Big Ten fans can watch their favorite team—often in HD.
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by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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sales,
seo,
television
by Willy Franzen on October 21, 2009
Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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by Willy Franzen on September 14, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.
In continuing with my obsession over jobs at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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Poland,
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Washington DC
by Willy Franzen on September 3, 2009
Judging by what people are watching on the televisions on the cardio machines at my health club, there’s a lot of excitement about the US open right now—and we haven’t even reached the exciting part yet. There’s a decent amount of television coverage of the Open on ESPN2 (check out ESPN’s entry level jobs), but if you really want to watch a lot of tennis you need to watch the Tennis Channel. They’re a tv network that is based in Santa Monica, CA (with locations in Atlanta and New York City), and they’re “the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis.” Tennis Channel obviously isn’t for everyone, but that’s what niche media is all about. They own the tennis market.
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by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on August 22, 2009
Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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behavioral science,
entry-level jobs,
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New York,
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production,
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research,
science,
television,
video
by Willy Franzen on August 4, 2009
Last week we took a look at jobs with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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baseball,
editing,
entry-level jobs,
journalism,
New York,
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television
by Willy Franzen on July 31, 2009
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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baseball,
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New York,
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video
by Willy Franzen on May 29, 2009
We’re at a transitional point right now when it comes to television. In some ways it’s easy to watch the shows that we want to see by heading over to Hulu or some other Internet destination, but in many situations we’re still at the mercy of the television networks. We are not yet able to watch what we want to watch when we want to watch it no matter where we are, but that’s quickly changing. San Francisco’s Sling Media is one of the companies that is pushing that change. They’re behind a device, called a Slingbox, that you can hook up to your tv and cable box to watch and control your television from any Internet connected computer or smartphone.
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California,
entry-level jobs,
media,
New York,
photography,
television,
video
by Willy Franzen on May 6, 2009
I love cooking, but I didn’t always. I went into college barely knowing how to make myself a bowl of pasta, but when I lived off campus Sophomore year, I was left with little choice but to learn how to cook. I’ve never been one to follow recipes strictly, though. I always like trying something new and getting creative with my cooking. That’s exactly the philosophy behind America’s Test Kitchen. It’s a real kitchen (all 2,500 square feet of it) in Brookline, MA that is used to “to develop the absolute best recipes for all of your favorite foods.” They do this by testing recipes anywhere from 30-70 times until they not only get it right, but get it right to the point that it’s dead simple for the people who are consuming the products that America’s Test Kitchen puts out – magazines, cookbooks, DVDs, tv shows, and websites. To me it sounds like one of the coolest places in the world, so if there’s no post tomorrow, it’s because I quit in hopes of a career at America’s Test Kitchen (just kidding!).
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by Willy Franzen on April 7, 2009
As a new or upcoming college grad who is looking for a job, you’re entering a new lifestage. Unfortunately, it’s not a lifestage that The Knot can help you with. They’re a “lifestage media company,” but they focus on major life events related to growing your family – engagements, weddings, and births of first children. These things may seem far off to you, but within a couple years of graduating (if not sooner) you’ll have friends who are getting married and having kids. Eventually you’ll probably do the same, and when you do, there’s a good chance that you’ll come across one or many of The Knot’s media properties. They have a flagship website at TheKnot.com in addition to books, magazines, and tv programs (see all of their brands). People can get pretty crazed when they’re about to enter a new lifestage, which is why The Knot has been so successful in providing media that makes it all a little easier. Too bad they don’t have anything for the job search, but at least we do.
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web development
by Willy Franzen on March 3, 2009
When NBC Universal and News Corp. announced a new online video venture, I rolled my eyes along with nearly everyone else who had an interest in online video. Large corporations had consistently proven that they just didn’t get it. They were too busy removing videos from YouTube and suing college kids for file sharing. That’s why I was really surprised when I started using – and loving – Hulu. The fact that I can watch new episodes of Gordon Ramsay’s Kitchen Nightmares, reruns of Doogie Howser, M.D., and Speed 2: Cruise Control (ok, their movie selection is still a little week) all for free with limited commercial interruption is pretty awesome; in fact, I now watch Hulu more than I watch tv. It’s no wonder that Hulu, which is based out of Los Angeles, CA, is winning all kinds of awards now.
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by Willy Franzen on December 6, 2008
We’ve catered to the PBS junkies before when we’ve covered entry level jobs at PBS here and WTTW11’s internships on One Day, One Internship, and we’re going to do it again today. WGBH is a non-profit PBS affiliate based out of Boston that also happens to be the “single largest producer of PBS prime-time and online programming.” They started out by broadcasting the Boston Symphony Orchestra over the radio in 1951, but they’ve expanded to television and the web since. It’s really amazing how much of PBS’s programing comes out of WGBH. One of my all-time favorites was ZOOM, which is a little embarrassing to admit, since I was a bit old to be watching it at the time. Another interesting thing about WGBH that I picked up from Wikipedia is that they’re “considered a leader in services for people who are deaf, hard-of-hearing, blind, or visually impaired.” WGBH actually “invented television closed captioning, audio description (Descriptive Video Service), and created the Rear Window Captioning System for films.” As you can see, WGBH is an innovator not just in public television, but in all media, and probably a great place to work.
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web development
by Willy Franzen on November 1, 2008
Sunny day… Sweepin’ the clouds away… On my way to where the air is sweet… Can you tell me how to get… How to get a job at Sesame Street? Sesame Workshop is “a nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing their critical developmental needs.” How do they do that? By producing Sesame Street, of course. You may not realize how much work and research has gone into making Sesame Street the educational powerhouse that it is. They have a well defined process that is the key to consistently addressing educational needs.
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design,
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New York,
production,
television
by Willy Franzen on October 21, 2008
Who builds brands? If you asked 10 people in marketing that question, you’d probably get 10 different answers. If you asked someone from MediaVest, he or she would say, “We do!” MediaVest is a marketing and communications firm that works with some of the world’s biggest brands – Coca-Cola, Procter & Gamble, Wal-Mart, Continental Airlines, and many more. MediaVest certainly can’t take all of the credit for building those brands, but they can take some of it. MediaVest has seven core competencies, and they are Research, Insights, and Analytics; Strategic Communications Planning; Investment and Activation; Brand-in Entertainment; Digital Connections, Print Investment; and Out of Home. These areas of expertise are all part of MediaVest’s unique process that delivers value to clients.
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by Willy Franzen on June 12, 2008
When we’re researching companies and looking for great entry-level jobs, we love to look over client lists. You may never have heard of a company, but if brands that you respect are hiring the company, then you know they must be worth considering. For instance, if you saw that a company’s clients included Nike, American Express (we respect them even if their Careers site is horrendous), Volvo, Rolex, Ford, and Playstation, you’d probably be pretty interested in learning about the company’s employment opportunities, right? Well that’s just a small sampling of the companies that entrust their brand and media presence to MindShare.
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onl,
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television,
trends
by Willy Franzen on April 4, 2008
Finally, we’re talking about entry-level jobs in show business. Bright lights. Movie and television stars. Glitz and glamour. Not so fast! PostWorks (and Orbit Digital, their sister company) may be in the entertainment industry, but everything that they do is behind the scenes. Since they specialize in post production work, they’re not even on the wrong end of the camera, they’re nowhere near it (until the film needs to be unloaded and processed, that is). In the end, though, it’s all worth it, right? You get to be that guy or girl who sits in the movie theater until the bitter end, just to see your name in the credits.
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New York,
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by Willy Franzen on February 19, 2008
When we first heard about Current, all we knew was that we didn’t get it. To clarify – not only did our cable provider not offer the Current tv channel, but we also didn’t understand what Current was all about. We did realize that Current was targeted towards young people and had a wealth of job openings, so we knew that we had to keep digging. Our research led us to a great article about Current on ReadWriteWeb which helped us get a better understanding of Current’s market positioning and reason for existence – being the place where the Internet meets television. It makes sense; just looking at Google Trends you can see how much television watching drives searches on the Internet. In fact, there’s a good chance that you’re reading this while watching tv – which reminds us, we’re still working on that article about job searching while watching the boob tube. Anyways, Current has 24/7 programming that relies on user-generated content and tight integration with their website. We’d tell you more, but we haven’t been able to tune in – our cable only goes up to channel 95.
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by Willy Franzen on February 8, 2008
Usually our goal at One Day, One Job is to tell you about jobs at companies that you might not have considered working at before. We’re all about new ideas, but sometimes you just need help. You may be stuck researching a company that you’re dying to work for. Or you may be having a nightmare trying to navigate a corporate careers site. We’re here to help with today’s case study on ESPN.
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by Willy Franzen on February 7, 2008
We report, you decide. The #1 name in cable news. For those who aren’t familiar with these slogans, we’re talking about Fox News. We know people tend to love or hate Fox, often dependent on political views. We’re not trying to get involved in any controversy, we’re just trying to tell you where great opportunities for new college grads are. To this date our post on entry-level jobs at CNN has been our most popular. Obviously there are a lot of people interested in journalism, television, and production, and Fox News has a multitude of entry-level opportunities in these fields.
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by Willy Franzen on January 17, 2008
by Willy Franzen on January 14, 2008
Here at the One Day, One Job headquarters, we’re hunkering down in preparation for a Nor’easter that is about to drop snow on us like Paula Dean drops another stick of butter into one of her recipes. Of course there are no snow days in the blogosphere, so we figured we’d go with what Mother Nature gives us and discuss entry-level job opportunities at The Weather Channel.
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entry-level jobs,
Georgia,
meteorology,
New York,
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by Willy Franzen on November 27, 2007
Are you a news junkie? Do you write for your college newspaper? Have a radio show on your college station? Upload your own videos to YouTube? Whether you want to be behind the camera, in front of the camera, or in the editing room, CNN offers an entry-level development program for new college graduates that will put you where the actions is. Many entry-level employers expect you to have a clear picture of what you want to do; they want you to pick a career track and apply for it. At CNN, entry-level hires who are interested in the technical or editorial aspects of broadcast journalism are brought into the Video Journalist Program and are given a chance to develop their interests before they commit to a career path.
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is the funniest, most in-your-face career guide on the market.