by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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interactive media,
marketing,
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public relations,
South Carolina
by Willy Franzen on March 26, 2009
After I graduated from college, I decided to take a responsible approach to my personal finances (I wish I had taken the same approach to my job search, but I didn’t, which is why I’m here teaching you how not to be a loser like I was). It took me a while to get my act together, but once I did I started investing in the stock market through Scottrade, an online discount brokerage company that is headquartered in St. Louis, MO. (And before I go on with more information about Scottrade’s jobs, I need to give Ramit Sethi’s book, I Will Teach You To Be Rich
, a plug because it just came out and is the best personal finance resource for young people that I’ve come across.) So, Scottrade allows me to buy and sell stocks at 7 bucks a pop. They also have a solid web interface that gives you access to all kinds of information, and they have 399 branches with helpful employees to answer you questions and get your accounts opened. If you’re interested in opening an account with Scottrade, let me know at willy@onedayonejob.com and I can give you a link that gets us both free trades. If you’re interested in working for Scottrade, keep reading, duh!
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South Carolina,
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Virginia
by Willy Franzen on November 29, 2008
My thoughts about Thanksgiving are still lingering like leftovers in the fridge, so we’re going to look at some more turkey related jobs today. The National Wild Turkey Federation is a “non-profit conservation and education organization with a mission dedicated to conserving wild turkeys and preserving hunting traditions.” They’re not talking about the turkeys that you had for dinner (at least not most of you), these are the ones that you may have seen in your backyard. It wasn’t too long ago that seeing a wild turkey was a rare occurrence, but these days it seems like they’re all over the place. That doesn’t mean that the work of the National Wild Turkey Federation is done, though. In fact, their numbers are expanding faster than those of wild turkeys. Since the Federation was founded in 1973, wild turkey numbers have increased from 1.3 million to more than 7 million, in the same time the Federation has grown from 1,300 members to almost half a million. That’s called success.
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Oregon,
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Wisconsin
by Willy Franzen on August 1, 2008
Bowling, billiards, and boating – sounds more like plans for retirement than what you’ll be doing after you graduate, right? Not if you end up working for Brunswick. They’re a company that has been in a lot of businesses since John Brunswick started the Cincinnati Carriage Making Company in Cincinnati, Ohio in 1854. They’ve added and dropped many product lines, even over the last 10 or 15 years, but recently they’ve settled on marine engines, pleasure boats, fitness equipment, bowling, and billiards. These groups of products aren’t necessarily related, but they’ve proved to be the most profitable for Brunswick over the years.
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Washington,
web development,
Wisconsin
by Willy Franzen on July 5, 2008
We hope you had a safe 4th of July. Unfortunately, every year some people don’t. Fireworks are a lot of fun, but they can result in some really nasty burns and injuries. Since we encouraged you to blow stuff up yesterday, we thought we’d counter that by featuring a non-profit organization that helps children who endure severe burns. The Shriners Hospitals for Children do exactly that. Who are Shriners? They wear funny hats. They drive little cars in parades. They’re Freemasons. And most importantly, they help kids through their hospitals. That’s going to be our focus today, since new college grads probably aren’t too interested in being part of a fraternal organization that seems like it probably has an average age north of 60. Then again, you probably got all hot and bothered about your college’s greek organizations and secret societies.
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