by Willy Franzen on January 4, 2010
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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by Willy Franzen on December 23, 2009
I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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by Willy Franzen on December 17, 2009
I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.
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by Willy Franzen on December 16, 2009
Yesterday I was talking to a friend who is convinced that everyone in Chicago is a consultant. I know a lot of consultants here, but my take is a little different. I’m pretty sure that every guy that I’ve met here who is between the ages of 23 and 32 is a “trader.” They never tell you what they trade unless you ask—it almost seems like they’re being evasive. Maybe it’s all about creating a mystique about being a trader. Anyway, one of my “trader” friends happens to work at Jump Trading (he likes it), a high-frequency trading shop based here in Chicago. From what I can tell on their website, Jump Trading is less concerned with what they’re trading and more concerned with how they’re trading. They put a huge emphasis on technology, and they’re trying to take advantage of the fact that “the world financial markets are becoming faster, more complex, and more automated every day.”
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by Willy Franzen on December 15, 2009
When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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by Willy Franzen on December 11, 2009
Want to get $30 off your first Bonobos purchase? They have an awesome referral program, so if you want a Bonobos invite, just leave a comment below with your real e-mail address in the proper field (it won’t be displayed). We’ll send you a referral coupon code for $30 off.
Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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by Willy Franzen on December 10, 2009
I love playing with data. I’m always poring over Google Analytics looking for ways to improve things on my sites. If you’re like me, then you’ll almost certainly enjoy Swivel, the “YouTube of data.” They’re a San Francisco based company that makes it extremely easy to visualize and compare data. For instance, you can take a look at cities with low temperature variance and how their highs and lows vary over the course of a year. (I can tell you that Chicago is not on that list with a high of 12 degrees today after much warmer weather just a few weeks ago.) I still haven’t figured out how to make the most out of Swivel, but I definitely see the potential for using it to identify some interesting relationships.
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by Willy Franzen on December 7, 2009
Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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by Willy Franzen on December 4, 2009
As a kid I wasn’t a total video/computer game junkie, but I certainly spent my fair share of time sitting in front of a screen playing games. One of my favorites was a game that I played on my Mac called The Secret of Monkey Island. I figured that the game series had been discontinued long ago, but it appears that a relatively new company called Telltale Games has resurrected the series while also developing some new story-based games. Telltale Games is based in San Rafael, CA, and, as they put it, they are “the first and only studio to release interactive episodic content on a monthly schedule.” They seem to have found an interesting niche in the gaming industry, and they’re having success across platforms that include Wii, Xbox360, and the PC.
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by Willy Franzen on December 1, 2009
We’re officially in the Christmas season, and that means lots of good things. One thing that isn’t so good is all of the spending that comes with buying people gifts (whether you enjoy the consumerist aspects of the holidays or not). It feels great to be generous, but only until you look at your credit card statement at the end of the month. Cutting back on gifts or making your own is one idea, but it’s a lot easier said than done. Your best bet is probably to find some other ways to save money so that you can buy everyone what you want to buy them. A great way to do that is BillShrink. They’re a Redwood City, CA based startup that offers “a free, personalized savings tool that helps you save money on your everyday bills.” If you can cut your cell phone, credit card, and gas bills, then you’ll be able to buy me (or someone you actually know) more gifts.
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by Willy Franzen on November 25, 2009
Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
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by Willy Franzen on November 23, 2009
If you had a laser that could scan 3-dimensional objects and create digital models of them on your computer, what would you do with it? I’d probably use it on myself first. Then I’d try it on all kinds of stuff that is lying around the house. Maybe it’s just me, but I don’t think that I’d ever get sick of such a toy. Unfortunately, these things don’t exist for consumers yet, but Research Triangle Park, NC based Geomagic has the technology to do this for inspection and manufacturing processes. Names like Ford, Harley-Davidson, Richard Childress Racing, Timberland, Fisher Price, Pratt & Whitney, NASA, Alcoa Howmet, Danaher and Invisalign use Geomagic’s technology to improve their products. Whether it’s for custom fitting dental products or repairing a NASA space shuttle, digitizing 3D objects opens up all kinds of opportunities.
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by Willy Franzen on November 20, 2009
We’ve looked at plenty of Internet video companies in the past, but we haven’t spent too much time looking at companies that provide the underlying technology that drives Internet video. DivX is a San Diego, CA based company that develops and licenses video codecs. Codec is short for compressor-decompressor, which is essentially technology that allows you to more efficiently transfer data. In DivX’s case they provide a codec that allows high definition video to be compressed without sacrificing quality on the other end. They’re a big part of why Internet video finally works so well. Transmitting uncompressed video over the Internet takes a huge amount of bandwidth, but using a DivX codec significantly decreases the amount of bandwidth necessary to transmit your favorite time wasting video.
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by Willy Franzen on November 16, 2009
Usually when I’m talking about jobs in gaming, I’m talking about jobs in the video game industry, but today “gaming” means something a little different. We’re going to take a look at WMS Gaming, a Chicago based company that produces the machines that you find in casinos. I found out about them from Brill Street’s list of Top 50 Gen-Y Employers in Chicago (which is surprisingly light on companies with entry level jobs available—I think the #1 thing a company can do to be “Gen-Y friendly” is hire new grads). WMS was founded in 1943 by Harry Williams, a Stanford engineer, who invented the tilt mechanism for pinball machines (which prevents cheating and damaging the machine). Luckily for WMS Gaming, the decline of the pinball industry coincided with the rise of the casino industry, so their transition to focusing solely on slot machines went pretty easily in 1999. I guess people would rather win—err lose—real money than “points.”
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by Willy Franzen on November 13, 2009
Happy Friday the 13th! If you let your belief in bad luck and superstition affect you on a daily basis, then you’re setting yourself back in the job search. It really won’t do you any good. With that said, there are millions of people who suffer from paraskevidekatriaphobia—the fear of Friday the 13th. One of the biggest symptoms of this phobia is an unwillingness to travel on Friday the 13th. There’s some debate as to whether this actually has a significant effect on the travel industry, but I’ve heard that you can get pretty good deals when the 13th day of a month falls on a Friday. Since I’m not a big fan of superstition—especially when it comes to the job search—we’re going to fly in the face of paraskevidekatriaphobia and take a look at jobs with Orbitz Worldwide. If you don’t already know, they’re a Chicago based online travel company. In late 1999 they were formed through a partnership between 5 major airlines—Continental, Delta, Northwest, United, and American—to compete with Expedia and Travelocity.
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by Willy Franzen on November 11, 2009
Although we don’t have a Veterans Day themed post for today, we hope that you’ll celebrate by thanking a Vet and possibly checking out our post from last year on jobs at the Department of Veterans Affairs.
Earlier this week we took a look at Seed Media Group, a relatively new company that is finding success in an otherwise declining industry by focusing on a specific niche. Another company that is taking a similar approach is EatingWell Media Group, which is based in Charlotte, VT (near Burlington). They are “a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.” It’s all about healthy eating without sacrificing the enjoyment of food. Some people think that those two things are mutually exclusive, but EatingWell Media Group has built its business on delivering content that proves otherwise.
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by Willy Franzen on November 3, 2009
One thing that I find really exciting is the fact that there are cool startups popping up all across the country. Yes, Silicon Valley and the Pacific Northwest are still the primary places for technology focused companies to open up shop, but that’s becoming less and less true. That’s why I was intrigued by Fanzter—they’re web products company based in Collinsville, CT. Considering the fact that I’m from Connecticut and have never heard of Collinsville (it’s near Hartford), you have to consider it an unusual location for a startup (they would tell you it’s optimally located between Boston and New York City). Fanzter’s first (and only current) product is called Coolspotters. It’s a website that “makes it easy to discover and buy the products, brands, and fashions being used by your favorite celebrities – in their real lives, and in movies and television.” It reminds me a lot of what Delivery Agent is doing.
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by Willy Franzen on October 29, 2009
It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good—and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn’t delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.
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by Willy Franzen on October 26, 2009
It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I’m sure they’d much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I’ve gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston’s most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper’s union didn’t accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that’s what the fact that they’re hiring would indicate.
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by Willy Franzen on October 23, 2009
Since we’re going to talk about art today, I have to give my little sister a shout out for her Vernissage benefitting Artists for Charity tomorrow. If you’re in the Fairfield, CT area and enjoy art, you need to check it out. Now, I’ll be the first to admit that I’m not all that into art. With a painter for a sister, a graphic designer for a mom, and an architect for a dad, I’m the black sheep of my family. Designing this site is about as far as my artistic talent goes. With that said, when you combine art with a cool web based business idea, my ears perk up. That’s exactly what happened when I saw a friend post an article about 20×200 (a part of Jen Bekman Projects) on Facebook. 20×200 is an online art and photography gallery based out of New York City, and they just closed a first round of $800,00 in venture capital funding. Now, you don’t typically see art galleries getting VC funding, but you also don’t typically see art galleries using the power of the Internet to make affordable art available to the masses either.
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by Willy Franzen on October 22, 2009
One of my goals with One Day, One Job is to get more interactive. I’d like to get more feedback from you, the readers, on what you want to see, and I’d also like to use the collective wisdom of thousands of college aged job seekers to develop better content. The best way to do that is through reader surveys, which is why I recently signed up with SurveyMonkey. They’re a Menlo Park, CA (formerly Portland, OR) based “startup” that has been helping people run online surveys for the last decade. While most Internet companies that started in 1999 have since flamed out and most companies started in the 2000s have relied on flashiness to bring in venture capital money, Survey Monkey and its outdated look have been laughing all the way to the bank. By providing a dead simple way for business owners (they’ve worked with more than 80% of the Fortune 100) to collect data, SuveyMonkey has built an insanely successful business.
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by Willy Franzen on October 21, 2009
Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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by Willy Franzen on October 16, 2009
Social networking is a new thing, right? Not at all. Social networks have been around almost as long as the Internet. They’ve just become way more mainstream in recent years. Take Redwood City, CA based Care2 for example. They’re an online social network that aims “to help people make the world a better place,” and they’ve been doing it since 1998. That’s impressive, not only because it means that they were early to social networking, but also because it means that they survived the dot com bust of the early 2000s. “Making the world a better place” used to be strictly the territory of non-profits, but now we’re seeing more and more companies like Care2 that are choosing to be B Corporations. That means that they can do good and build a profitable businesses at the same time. That’s exactly what Care2 is doing with their “more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference.”
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by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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by Willy Franzen on October 14, 2009
I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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by Willy Franzen on October 13, 2009
I’ve never found a use for start pages and portals. Until Safari came out with a feature that allowed me to view a dozen of my most visited sties at a glance, I just set a blank page as my home page. However, I realize that many people have very different web browsing habits, and a lot of people find start pages really useful. One company that is trying to update the start page by making it social is ZooLoo. They’re a Phoenix, AZ based startup that, despite an unfortunate name that sounds like a bathroom at a wildlife park, is trying to own the market for customizable start pages. They’re competing with behemoths like Google and Facebook to be your home page, but they do have an advantage in that they’re laser focused on start pages and only start pages. They think if they can own that market, they can deliver lots of relevant advertising and make lots of money.
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by Willy Franzen on October 12, 2009
In my day… Columbus Day was a real holiday. Now there’s a huge portion of the population that doesn’t even get the day off. Yes, I understand that Christopher Columbus was a bit overrated as a historical hero (and a lot of the things that we learned about him in grade school were inaccurate), but I’m still amazed that he had the guts and the persistence to make a voyage across the Atlantic happen. Now we’ll barely take a walk down the street without a GPS enabled device in our pocket. Navigation and exploration have a long history, but I’m not sure how much more advancement is possible. Facet Technology would disagree. They’re an Eden Prairie, MN based software and services company that is changing what state of the art means when it comes to the Transportation, Mapping and Food Processing Industries. They’re another Inc. 5000 company with 110.4% three-year growth, and I think they’re going to shoot up the rankings over the next few years.
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