One Day, One Job » seo

Zinch

Willy Franzen — Wed, 03 Mar 2010 15:46:38 +0000

If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.

Getting a Job Is a Zinch

Zinch’s motto is simple: “I am more than a test score.” They’re all about helping students make their case for why they’re a great fit at a given institution of higher learning. It’s the anti-common app. But what about Zinch’s business model? How does it work? Well, Zinch is free for students, but colleges must pay an annual fee to connect with students. This may seem strange to you, but you have to remember that colleges are essentially businesses, and they need a constant flow of customer. While schools like Harvard and Princeton constantly have way more qualified applicants than spots in their Freshman classes, most colleges aren’t so lucky. They need to market themselves to students. Traditionally they’ve done this by inundating the mailboxes of high school juniors and seniors based on data from standardized test scores. (Side story: My mom forced me to check the “do not mail me” box on all of my testing stuff, so I felt left out when all of my friends were getting recruited and nobody was sending me anything.) Zinch thinks that’s a poor model, so they’ve stepped it up a bit. They’ve created a new marketing platform for colleges, and it seems to be working out pretty well.

This means that Zinch is growing and hiring. If you check out their Jobs page, you’ll see that they are looking for people in Engineering/Software Development, Sales/Marketing, Internet/Search Marketing, Graphic Design, Public Relations, and Videography/Cinematography. To apply for any of these positions, you need to e-mail work@zinch.com with the following:

1) An attachment of your resumé/CV
2) Answers to the following questions:
+ If you could change/add one thing about Zinch, what would it be and why?
+ How would you move Mount Fuji?
+ What are three things you want to accomplish before you die?
+ What’s the craziest thing you’ve ever done (crazy can be defined as, for example, dangerous, silly, stupid, etc)?

Links to Help You Begin Your Research

Do you wish that you had Zinch when you were in high school?

Rosetta

Willy Franzen — Tue, 02 Mar 2010 16:31:08 +0000

I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.

Relationships Matter

One of Rosetta’s key offerings is their suite of Relationship Marketing Services, which are focused on helping clients segment customers and offer “intelligent, personalized interactions across all online and offline channels.” This is just one part of the story, though. To get the full story on Rosetta’s offerings, you should take a look at this diagram. It shows how Rosetta walks clients through the marketing process—from creating the top-level strategy to using analytics to measure results. This means it’s not surprising that Rosetta’s job offerings are as varied as their service offerings—their Careers page is titled “Graphic Design Careers, SEO Jobs, and Financial Services Consulting Opportunities at Rosetta.”

As I mentioned in the beginning of the post, Rosetta seems to have a strong connection with Cornell (and probably quite a few other colleges) based on campus recruiting. Interestingly enough, Rosetta doesn’t really have a campus recruiting page—just a profile of a new grad who went to work for them. From there you can find their job search function, which is pretty terrible. It does appear to let you search for specifically entry level positions; however, there are at least 3 different queries that you can use, and they all seem to deliver different results. Your best bet is to look at their full list of job openings, or to look for positions like Recent Graduate Business Associate, Recent Graduate Technology Associate, Associate Consultant, Account Executive, Technology Associate, User Interface/Rich Media Developer, Recent Graduate Business Analyst, and quite a few others. The way that Rosetta lists their jobs is really a mess, so you need to take note that different jobs with the same title may be in different practice areas. Additionally, single job postings may be for multiple locations. They do have some nice pages on their Careers site like Meet Our People and Fun at Rosetta, but the whole thing is disorganized. I expect a lot better from a top ten agency. You can apply online for any of these positions, so forgive Rosetta for the lack of usability on their Careers site and see if you can help them move further up the top ten.

Links to Help You Begin Your Research

Were you looking Rosetta Stone’s jobs?

Dealer.com

Willy Franzen — Wed, 24 Feb 2010 14:03:16 +0000

I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?

See What You’re Dealt

The thing that really stands out about Dealer.com is their culture. They’re aiming to be the “most sought after automotive web solutions provider in the world,” and it’s very clear that they think that treating their people well will help them get there. Their “brand-new Green Certified Corporate headquarters has a 35,000 square foot fitness facility and in-house organic cafe,” and they offer half-off ski passes at local mountains. It’s the epitome of a cool place to work, which is why they probably keep racking up awards. This attitude is also reflected in the way that Dealer.com does recruiting. I randomly came across the company’s website last night, and it turns out that they’re having a big recruiting event today at the Sheraton in Burlington. I realize that you probably won’t be able to make it, but you can watch the event live at 6 PM EST today on their Careers page. It’s a recruiting tactic that I haven’t seen before, and I really like it. You can tell that they’re serious about talent. There are plenty of job openings at Dealer.com, so if you can’t login to the event, check out the following positions: Billing Specialist, Marketing Graphic Designer, Jr. Graphic Designer, Web Developer, SEO Analyst, SEM Analyst, Product Training Evangelist, and Javascript Developer. You can apply online for any of these positions, so get to it. I’m sure the event today is going to make it very competitive for a lot of these positions.

Links to Help You Begin Your Research

Have you seen any companies run live events for recruiting like Dealer.com?

Appalachian Mountain Club

Willy Franzen — Sun, 21 Feb 2010 13:17:54 +0000

I don’t know if you’ve ever spent anytime on the Appalachian Trail, but if you haven’t, you should. The trail stretches from Georgia to Maine, while the range of mountains touches as far south as Alabama and as far north as Newfoundland. It’s 1,500 miles of natural beauty that is prime territory for naturalists and adventurers. Back in 1876 there was a club called the Appalachian Mountain Club started in Boston for people who enjoyed the range. Now the club consists of more than 12 chapters and 100,000 members—it’s the “nation’s oldest outdoor recreation and conservation organization.” They’re still based in Boston, and they’ve developed into a non-profit that promotes “the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.”

Outdoor Enthusiasts Wanted

The work that the Appalachian Mountain Club varies greatly. They fight for conservation, educate people on safe outdoors practices, maintain trails, and put on more than 8,000 trips a year. It’s a great organization that spans many different interest groups—it’s not just the hikers or the birdwatchers or the fisherman. It’s for everybody who loves being outdoors in the Appalachians. The scope of their work is really impressive, and if you want to be a part of it, you should check out the AMC’s Jobs page. Full-time opportunities include Web Production Associate and Senior Online Marketing Associate (it’s pretty entry level if you have a background in online marketing), which are both based in Boston, along with Hospitality Coordinator in Bretton Woods, NH and Storehouse Supervisor in Gorham, NH. There are also seasonal opportunities in Trail Crew type positions in Maine, Massachusetts, New Hampshire, and New Jersey. The application instructions vary by position, so look at the specific postings for details.

Links to Help You Begin Your Research

Have you spent any time in the Appalachians?

Fantazzle

Willy Franzen — Tue, 09 Feb 2010 15:47:34 +0000

It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).

Dazzle at Fantazzle

When I first came across Fantazzle, I had a few hesitations about featuring them. The only games that they have available today are fantasy golf and fantasy racing. The site also doesn’t seem to be generating much traffic, which means that they’re probably not generating much revenue. They are, however, an early stage startup, and they received $352,000 in funding over the past few months. They do a charge a fee for some games and they do offer cash prizes (hopefully that’s not considered gambling by the government), so they do seem to have a business model that will scale nicely. Despite my hesitations, I think it would be pretty cool to work at a fantasy sports startup. Fantazzle’s Jobs page shows that they’re looking for a Fantasy Sports Social Media Professional. The salary is pretty low, but there you’ll get flexibility (they’ll let you work virtually) along with some perks. You can apply online, but you’ll probably want to do a little more digging to get the full read on where Fantazzle is going first.

Links to Help You Begin Your Research

Do you play fantasy sports?

Experience Project

Willy Franzen — Thu, 07 Jan 2010 15:56:40 +0000

Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.

Do you have a secret? An embarrassing story? Maybe you have a real problem (like not having a job) or a health issue. It could just be something that you’re passionate about. If you have experiences that you want to share or you want to read about the experiences of other people, then Experience Project is the site for you. It’s a free web site that allows people across the world to share their experiences. It all started when Armen Berjikly, Experience Project’s founder, was inspired by a friend to build a support community for multiple sclerosis patients. It was so successful that Armen decided to expand the project so that it could serve everyone—it’s now “the first social network based upon who you are and not who you know.” The company is based in San Francisco, and according to their data and the data on Compete.com, they’re doing some pretty serious traffic.

Gain Some Experience at Experience Project

When I first discovered Experience Project, I instantly wondered what the business model was. After doing a little investigating, I realized how powerful targeted advertising to specific verticals can be. Even though users are able to maintain their anonymity on Experience Project, contextual advertising that matches up with a given Experience Project group should be extremely effective. I can’t say whether it is, but Experience Project’s Advertising page provides some more insight into what kind of advertising opportunities the site offers. If you’re intrigued by Experience Project’s different take on social networking, then you’ll want to check out their Jobs page. They have opportunities available in Business Development & Sales, Product Marketing (SEO and Analytics), Engineering & Product / Web Development, and Marketing & Community Management. They don’t go into too much depth about what kind of experience they’re looking for (despite their name), so I’d imagine it’s wide open for new grads to apply for these positions. To do that you should send “a cover letter specific to your arena of interest, your current résumé and up to three relevant work samples and / or links to portfolio work” to team@experienceproject.com.

Links to Help You Begin Your Research

Have you shared anything on Experience Project?

Cobalt

Willy Franzen — Wed, 06 Jan 2010 16:09:06 +0000

When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.

Drive Your Career in the Right Direction

The big reason that Cobalt has been so successful is that they were ready for the transition to digital marketing from the start. A lot of people in the automotive industry weren’t ready for a change in their business model, but luckily they have Cobalt to rely on for marketing. More than two thirds of auto manufacturers and one half of dealers in the US use Cobalt’s services in some capacity. Cobalt is a lot like a fully-integrated marketing agency in terms of the areas in which they work, but their business doesn’t appear to be quite as client focused (for instance they run a UsedCars.com—a destination site). If you’re intrigued by what Cobalt does, then you’ll want to take a look at their Careers page. It goes into a lot of detail about what it’s like to work at Cobalt, and then it will direct you to take a look at their job postings. There are lots of opportunities for new or recent grads including: Data Normalization Clerk (Columbus, OH), Technical Customer Support (Columbus, OH), Website Technical Support (Lynnwood, WA), Online Marketing Specialist (Lynnwood, WA), Technical Inside Sales (Redwood City, CA), Operations Analyst – Inventory (Seattle, WA), UI Web Developer (Seattle, WA), Build and Release Engineer (Seattle, WA), and Sales Operations Specialist (Seattle, WA).

Links to Help You Begin Your Research

When is the last time that you bought a car?

Uline

Willy Franzen — Thu, 17 Dec 2009 15:49:51 +0000

I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.

Box It Up

Now, if you give Uline a closer look, there are some striking similarities between their business and our favorite fictional employer, Dunder Mifflin. They’re both customer service oriented companies that provide businesses with essential supplies; however, I’m going to make a wild guess that the similarities between Uline and Dunder Mifflin end there. Companies with dysfunctional leadership don’t have sustained growth, and Uline is growing so much that they broke ground on a new Pleasant Prairie, WI corporate headquarters last Fall. With that growth comes jobs, or American jobs as Uline likes to call them. If you take a look at Uline’s Jobs page, you’ll see that they have opportunities in Ontario, CA (that’s California, not Canada—I know it’s confusing); Toronto, Canada; Duluth, GA; Waukegan, IL; Tijuana, Mexico; Eagan, MN; Allentown, PA; Coppell, TX; and Seattle, WA. Positions that might be suitable for new or recent grads include Account Rep (Ontario, CA), Administrative Assistant (Toronto, CA), Customer Service Representative (Toronto, CA), Account Rep (Toronto, CA), Accounts Receivable Clerk (Toronto, CA), Account Rep (South Florida / Duluth, GA), Computer Operator / Help Line Technician (Waukegan, IL), .NET Web Developer (Waukegan, IL), Internet Marketing Associate (Waukegan, IL), Desktop Technician (Gurnee, IL), Account Rep (Eagan, MN), Account Rep (Iowa / Eagan, MN), Account Rep (NYC / Breinigsville, PA), Account Rep (Pittsburgh, PA / Breinigsville, PA), and Account Rep (Dallas – Ft. Worth, TX / Coppell, TX). You can apply online for any of these positions, just don’t try delivering yourself in a box to their corporate headquarters. That would be weird.

Links to Help You Begin Your Research

What have you heard about Uline?

Orbitz Worldwide

Willy Franzen — Fri, 13 Nov 2009 15:55:09 +0000

Happy Friday the 13th! If you let your belief in bad luck and superstition affect you on a daily basis, then you’re setting yourself back in the job search. It really won’t do you any good. With that said, there are millions of people who suffer from paraskevidekatriaphobia—the fear of Friday the 13th. One of the biggest symptoms of this phobia is an unwillingness to travel on Friday the 13th. There’s some debate as to whether this actually has a significant effect on the travel industry, but I’ve heard that you can get pretty good deals when the 13th day of a month falls on a Friday. Since I’m not a big fan of superstition—especially when it comes to the job search—we’re going to fly in the face of paraskevidekatriaphobia and take a look at jobs with Orbitz Worldwide. If you don’t already know, they’re a Chicago based online travel company. In late 1999 they were formed through a partnership between 5 major airlines—Continental, Delta, Northwest, United, and American—to compete with Expedia and Travelocity.

Send Your Career into Orbitz

Although I couldn’t tell you what differentiates Orbitz from the plethora of other travel sites out there, I do know that I’ve used them before and would use them again. Their brands beyond Orbitz include niche plays like CheapTickets, eBookers, HotelClub, RatesToGo, Away.com, Asia-Hotels, and Orbitz for Business. Over the past decade Orbitz Worldwide has gone through a number of ownership changes, and now they’ve finally settled as publicly traded company. They have about 1,500 employees according to their LinkedIn profile, and their Job listings show that they have quite a few open positions. Unfortunately, Orbitz’s Applicant Tracking System is a total mess. It’s difficult to navigate, it’s ugly, and it also requires a session ID, which means that I can’t link you to specific job postings. Their Careers page does mention a Management Training and Development program, but doesn’t go into detail. They do have positions posted like Web/SEO Analyst (Sydney, Australia), Fraud Analyst (Chicago, IL), Search Marketing Analyst (Sydney, Australia), Air Strategy Analyst (Chicago, IL), and quite a few more. The ATS is scarier than any Friday the 13th horror movie, so I’m going to let you use your luck to find the rest of their positions.

Links to Help You Begin Your Research

Would you travel on Friday the 13th?

Scripps Networks

Willy Franzen — Fri, 06 Nov 2009 15:39:04 +0000

If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.

Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.

Get a Job in Lifestyle Media

Scripps Networks is all about lifestyle media. You probably could have gathered that yourself from their logo, or from the list of their TV networks. They are a part of the much larger E.W. Scripps Company, which operates in all types of media—newspapers, television, licensing, and spelling bees. Additionally, Scripps Networks is investing a lot in expanding into online media, which obviously makes a lot of sense. While I’ve heard a lot about declining ad sales on television, it seems that Scripps Networks must be doing well. They have a ton of jobs posted, and although their job search function is a bit messed up, you can just click search without entering anything and browse through the openings. You’ll find positions like Ad Sales Assistant (3 positions all in New York City), Ad Sales Marketing Coordinator (NYC), Ad Sales Planner (NYC), SEO/SEM Analyst (Los Angeles), International Business Analyst (NYC), Closed Caption Formatter (Knoxville, TN), Office Coordinator (NYC), Online Marketing Specialist (London, UK), Program Planning Assistant (NYC), Public Relations Coordinator (NYC), Quality Assurance Analyst (Knoxville, TN), and Sales Coordinator (NYC). Lots of jobs, so head over to Scripps Networks’ job search page and start browsing—you can apply online.

Links to Help You Begin Your Research

Which is your favorite of Scripps Networks’ channels?

Covario

Willy Franzen — Fri, 18 Sep 2009 14:50:17 +0000

At this rate I think that I could finish out the rest of the year covering companies that are on the Inc. 5000. I’m not going to, but I’m tempted by how many high quality entry level job opportunities I’ve been able to find from this list. Today I’ve decided to take a look at Covario, a San Diego based company that makes interactive marketing analytics software with a focus on search. I do a lot with search engine optimization, so I’m quite familiar with the industry, and I know that it’s growing rapidly. Making data driven decisions becomes essential in tougher times, because companies can’t afford not to know if they’re getting a return on investment. Tracking SEO performance through web analytics is a lot easier to measure than tracking the success of a “branding” campaign. I guess that’s why Covario has grown from $1.3 million in revenue in 2005 to $12.7 million in 2008.

Search for a Job at Covario

While many SEO firms focus directly on consulting with clients, Covario has taken a different approach—providing software that does a lot of work for you. That means that when Covario’s clients set up the software, they can instantly start analyzing both paid and organic search performance and offer suggestions for optimization. Yes, this may sound really complex, but it’s stuff that you’re going to need to understand—even if you don’t want to work at a company like Covario (trust me on this one). And if you do, then you should check out Covario’s Jobs page. Some of their current entry level positions include Search Marketing Reporting Specialist, Operations Engineer, and SEO Strategist. There are links to apply at the end of each job posting, so check out the descriptions and see what fits your interest.

Links to Help You Begin Your Research

How much do you know about SEO?

Deckers Outdoor Corporation

Willy Franzen — Fri, 17 Jul 2009 14:55:06 +0000

At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.

Hit the Deckers

I had no idea until today that Outside Magazine has a Best Places to Work list. Now I know about it, and I know that Deckers Outdoor Corporation is on the list (ranked 7th). While Deckers’ Careers page doesn’t say much more than generic stuff like “We are looking for energetic, hard working, success oriented individuals to join our dynamic team” and “All candidates must be team players, have high energy, good organization and excellent communication skills,” it’s pretty obvious that Deckers has a unique employment brand that is well aligned with their product brands. If Deckers sounds like the kind of place that you’d want to work, you should check out their current job openings. Their job descriptions don’t have a ton of detail, so it’s hard to tell which jobs are best suited for new and recent college grads. My guess is that your best bet is to take a look at the following positions: Administrative Assistant – UGG, Collections Analyst, Product Coordinator – UGG, and Programmer at their Goleta, CA headquarters and Search Engine (SEO/SEM) Marketing Coordinator and Web Developer at their Flagstaff, AZ location. You can apply for any of these jobs by sending a cover letter and résumé to hr@deckers.com.

Links to Help You Begin Your Research

Do you wear UGGs?

Howcast

Willy Franzen — Fri, 24 Apr 2009 14:46:23 +0000

When you don’t know how to do something (like find a job), what do you do? You probably head straight to Google and look for an online resource to tell you how to do what you want to do. It didn’t used to be that easy. You’d either have to ask someone, or buy a book (if you could figure out which book to buy), or figure it out yourself. Answering “how to” questions wasn’t easy, but now it is because of websites like New York City’s Howcast. Whether you head straight to Howcast or you find their answer to your question through Google, you’ll be delighted to find what they call “the best how to videos on the web.” Howcast covers nearly every topic you can imagine – from How to Adopt a Child to How to Psyche Out the Competition and – more relevant for our purposes – from How to Deal with a Smelly Coworker to How to Dress for a Job Interview. Each topic has both a video and a Wiki with written instructions, and the content is either user submitted or Howcast produced (it’s generally very high quality content). Oh yeah, and Howcast was named one of Time’s 50 Best Websites of 2008. That’s pretty cool.

How Do I Get an Entry Level Job?

Howcast answers a lot of important questions, but they completely missed the boat on one. Why the heck don’t they have a howcast on how to get a job at Howcast? It would be an awesome employment branding move, and it would really liven up their Jobs page. Unfortunately, it looks like you’re going to have to figure out how to get a job with them the old fashioned way – by showing initiative. That means you should check out their job postings, and see what you like. You’ll probably be most interested in their Writer positions. They sound like awesome jobs, and although they’ll start out as full-time freelance positions, there’s potential to make the jobs permanent. The position sounds perfect for a new grad except for the “At least 5 years of experience editing” part at the end of the job description. The reason we’re still telling you about these jobs is that we saw them posted on an entry level job board, and there was no mention of the experience requirement there. You can apply by sending a cover letter and resume with a subject line of “Writer” to jobs+writer@howcast.com. Also, it appears that these positions are available in San Francisco as well as New York City. Additionally, there is a Manager of Search Engine Optimization & Research Analytics position that probably isn’t suitable for new grads, but it could be a good fit for the right recent grad. You can apply for this one by sending a resume with cover letter to jobs+seo@howcast.com. And if you do end up landing one of these jobs, your first order of business should be that How to Get a Job at Howcast video.

Links to Help You Begin Your Research

Do you use Howcast?

simplehuman

Willy Franzen — Thu, 23 Apr 2009 14:42:56 +0000

I hate to do this to you, but today is going to be the third California based company in a row (this one’s in Torrance). There seem to be a lot of jobs out there, so if you want to live efficiently, maybe you should move out there… or you could just furnish your home with things from simplehuman. They “design housewares to make you more efficient at home — from a spoon rest on a utensil holder to a pedal that’ll outlast 50,000 steps, or a paper towel holder that won’t unravel and a dishrack that drains in different directions.” It’s all about wowing people with the mundane. Do you know anyone who loves his or her garbage can? Probably not, but simplehuman aims to change that. (In my college days the most efficient garbage can was the biggest one for two reasons, it had to be emptied the fewest times and you could toss things in from extremely far away.) Now, “efficient living” may have a different meaning to a college student, but simplehuman brings some class to that sense of efficiency. You’ll appreciate it once you get you’re out on your own and begin your journey towards yuppie-hood.

simplejobs

Not only does simplehuman make some really cool housewares, but they also have some awesome looking jobs available for new college grads. Unfortunately, their Careers page actually doesn’t show the same attention to efficient design that their products do. You need to use a pull down menu to check each department for openings and we can’t link to the individual job postings. Right now there is a Product Marketing Analyst job (in the Marketing Department) that is a bit above entry level, but might be worth trying for if you have the right internship experience. There’s also a Customer Service Associate position (in the Customer Service Department) that is perfect for a new grad. There’s a Senior Industrial Designer job in their Design Department, but it’s not entry level. There may be some hope for some Junior Industrial Designer positions in the future though. Finally, there’s a Marketing Program Specialist – New Technologies & Social Media posted on Mashable that looks awesome. It’s worth checking out if your an Internet marketing savvy new grad. No matter which job you’re applying for, you can use their Corporate Job Application form to apply. They’re also open to applications for unlisted positions, so don’t be shy. There are also Retail jobs with simplehuman, but you can check those out on your own.

Links to Help You Begin Your Research

Do you own anything from simplehuman?

Kayak

Willy Franzen — Wed, 08 Apr 2009 14:32:15 +0000

Last week we took a look at Priceline’s Jobs, and since travel is always fun, we’re going to check out Kayak today. They’re a travel search engine that was started by founders of Orbitz, Travelocity and Expedia who decided to partner up into a “travel dream team” and build a “better online travel experience.” Unlike most travel sites, Kayak doesn’t sell anything to travelers. They’re an aggregator just like Google that scours the web for the best travel deals and returns them to you. What Kayak does sell is advertising. Just like how Google has “Sponsored Results,” Kayak integrates advertising with its search results. You can try to describe the business model with fancy words, but it’s really all about lead generation. Kayak, like Priceline, is based out of Norwalk, CT, which I find pretty intriguing. I wonder if there’s any particular reason that it’s beneficial for an online travel company to located in Norwalk.

Hop in the Kayak

After spending some time checking Kayak out, it seems to me that their big thing is simplicity. Using their search engine is pretty darn simple, and it also shows in how they express their corporate identity. For instance, Kayak’s About page isn’t particularly short, but it does a fantastic job of explaining who they are and what they do in plain English. I also really like what they’ve done with their Team page. This simplicity continues into Kayak’s Jobs page, which consists of a few bullet points on why you should work at Kayak in addition to a simple list of jobs. The job descriptions are also straightforward and get to the point. They have a number of Sales positions available; however, they seem to require a decent amount of experience. What intrigued me were the SEO Product Manager/Analytics Researcher (Concord, MA) and Search Marketing Analyst (France). These aren’t straight up entry level jobs, but if you’ve spent your college years learning (most likely self taught) about search and online marketing, then you might be the perfect fit. You can apply for all of Kayak’s jobs by e-mail, but the address depends on which position you’re apply for, so check out the individual job descriptions for more details.

Links to Help You Begin Your Research

Do you use Kayak to find travel deals?

OMGPOP

Willy Franzen — Thu, 12 Mar 2009 14:25:47 +0000

So, when I first typed the name of today’s company into the title field in WordPress, I wrote OMGPOOP. Most companies probably wouldn’t be very happy that I made that mistake, but I feel like NYC based OMGPOP wouldn’t mind so much. They seem to have a penchant for the ridiculous. I mean, they just changed their name from ImInLikeWithYou.com to OMGPOP. Since you probably have no idea what I’m talking about, we should probably start from the top. OMGPOP “is a place to hang out, play free online multiplayer games, chat, and make friends.” They’re very different from other online gaming sites, although it’s hard to describe how. You really need to check them out to get a feel for what they’re all about. When you land on their home page, you’ll see this: “Why hang out with your friends in person when you can do it on the internet? No need to wear clothes that way. Seriously, this is bigger than unicorns and wrestling put together.” That about sums it up.

OMGJOBS

So, you’re probably thinking that I’m nuts for talking about real jobs with a company called OMGPOP. Well, they just secured $5 million in funding, which means that they are for real (and so are their jobs). They don’t have a traditional jobs page, but they just posted 3 awesome opportunities on their blog. They’re looking for a Community Manager / Director of Social Media, a SEO Guru, and an E-commerce / Virtual Goods Manager. These aren’t typical entry level jobs, but if you have a background in any of those areas, these are opportunities that you need to take a look at – especially if you’re interested in social gaming. How you apply should vary depending on the position that you apply for, but you can apply for all positions with an e-mail to jobs@omgpop.com.

Links to Help You Begin Your Research

Have you played games on OMGPOP?

SEOmoz

Willy Franzen — Wed, 18 Feb 2009 14:46:47 +0000

While I find most of the entry level jobs and companies that I feature here to be interesting, occasionally I come across one that almost makes me want to quit what I’m doing and go work for someone else. There are just some companies and jobs that stand out from the rest. SEOmoz is one of them. They’re a Seattle based search engine optimization company, but they’re more than that. Instead of just taking on consulting work like most SEO companies, they’ve made their name by becoming the place to go for search engine optimization education and tools. I’ve been an on and off member of SEOmoz’s Pro service, and I love it. I’ve learned most of my SEO knowledge from SEOmoz, and SEO has been one of the driving forces behind the growth of One Day, One Job and One Day, One Internship. I’ve even adopted SEOmoz’s business model of offering premium educational content (in the form of a job search training course).

Putting the Search in Job Search

If you don’t know much about SEO, SEOmoz is the place to learn. Their Beginner’s Guide to Search Engine Optimization is a great place to start. SEO is a growing field that isn’t being hit nearly as hard by the economic downturn. That’s because SEO is a relatively cheap way (compared to most other forms of marketing) to get people to your website. In fact, there are quite a few people who are making millions of dollars a year just based on their knowledge of SEO. If you don’t know anything about SEO, a job at SEOmoz probably isn’t in the cards for you right now, but I still recommend that you spend a couple of hours checking them out. Knowing a thing or two about how the search engines work can be really useful in nearly any job – or for personal branding during your job search.

If you do have some SEO expertise, then this job at SEOmoz is probably a dream come true. You can find the full description on their SEO Expert Wanted post. The requirements are pretty steep, but there should be quite a few of you who can fit the bill. The vibe that I get from SEOmoz is that they’re an awesome place to work and that they have a lot of fun. I also get a sense that their people develop very rapidly – mostly because working at SEOmoz is full of educational opportunities. I have nothing but good things to say about my experiences with SEOmoz, so check out the full job description and make sure that you read the application instructions carefully. Also, this is the kind of job where there’s a lot of room to make yourself stand out in the application process, so do it!

Links to Help You Begin Your Research

Are you familiar with SEO? Or is it a completely foreign subject to you?

Omniture

Willy Franzen — Thu, 29 Jan 2009 15:53:47 +0000

Maybe it’ll sound sad to you, but web analytics are a big part of my life. When your job is running websites, it’s often the best feed back that you can get. I have to admit that it makes me feel better about myself when I get more visitors, more subscribers, and more comments. And I really like it when people sign up to learn more about a job search training course that I’m releasing in the next few days. I’d imagine that employees at large corporations aren’t nearly as emotionally tied to web analytics as I am, but maybe they are – they often hold titles like Web Analytics Manager. While I’m happy with the information that Google Analytics provides me, many companies have much greater needs when it comes to tracking users on their websites. That’s why the big boys like Apple, Adobe, NBC, Chevrolet, Gap, Neiman Marcus, The New York Times, PayPal and Target use Omniture, a Utah based web analytics company. If those names trust Omniture for analytics, then you can be pretty sure that Omniture is the best out there.

Analyze This

If you don’t know a lot about web analytics, then maybe you should. Not only is it going to be essential for many jobs in the future, but it’s also good to know how much websites actually know about you (it’s kind of scary). A company that uses web analytics properly can significantly improve their bottom-line by constantly adjusting to the continuous flow of feedback that they’re getting. Companies can now adjust their marketing and advertising campaigns within the course of a day and know what’s working and what isn’t. In the days before the Internet, adjustments were often made over the course of months or even years. I find web analytics absolutely fascinating, and if you do too, then a career with Omniture might be something worth considering. Job (unless otherwise noted, jobs are located in Orem, UT) at Omniture that appear to be suitable for new college grads include: Search Engine Optimization Consultant, Administrative Assistant, Web Analytics Consultant (Dulles, VA), Business Consultant/Analyst, Software Engineer, Financial Analyst (San Francisco, CA), Accountant, Network Operations Center Technician/Linux Administrator, Optimization Specialist – Client Services, Professional Services Engineer, and Technical Support Consultant. Some of these jobs are listed at multiple levels, so even though the description may look more tailored to a Senior level person, there may be a corresponding Junior position. You can apply for all of these jobs directly from the job descriptions, and you may also want to check out Omniture’s Open Positions to see all of their jobs including International positions. Omniture has a great website (big surprise there), so it shouldn’t be hard for you to find all of the information that you need to make an informed decision about working for them.

Links to Help You Begin Your Research

Are you fascinated by web analytics?

Walker Sands Communications

Willy Franzen — Thu, 22 Jan 2009 15:57:57 +0000

The other day I got a fantastic restaurant recommendation over Twitter, and yesterday the same person gave me a great recommendation on internships with the company that she works at. Obviously I checked to see if they have any job openings, and they have a ton. Walker Sands Communications is based here in Chicago, and they are a well known PR firm with a specialization in Technology. Their three areas of expertise are PR, Design, and Strategic Marketing. Walker Sands also puts a strong emphasis on the entrepreneurial mindset – many of the people on their staff have built companies of their own. I always find it hard to find a point of differentiation between PR firms because they’re obviously very good at making themselves look good. The staff is usually what separates one firm from another, but it’s hard to judge a staff without working with them. I’ve always found it helpful to check out the firm’s client list to see if there are any names that you could get excited about working with.

I Wish I Were Walking on the Sand

Although it may just be a recommendation over Twitter, you have to be intrigued when young people are talking positively about their employers. That’s why we’re excited to check out the jobs with Walker Sands Communications. They have a ton of entry level opportunities available on the client side, while all of their operations type positions appear to be outsourced to a firm called Gaebler Ventures. So what can you be at Walker Sands? You can be a Account Coordinator, Media Database Specialist, Media Relations Specialist, Print Graphic Designer, Search Engine Optimization Specialist, Web Designer, Web Developer, or an Inside Sales Representative. The job descriptions on Walker Sands’ website are dead simple and extremely clear about what they’re looking for. They also offer a glimpse into what your future might look like if you take one of these positions. There’s nothing flashy about Walker Sands’ Jobs page, but its simplicity is a job seeker’s dream. If any of these jobs intrigue you, send your resume in the body of the e-mail in plain text format (not as an attachment) with the position title and office location in the subject of your email to hr@walkersands.com.

Links to Help You Begin Your Research

Do you have any tricks for finding a point of differentiation between PR firms?

Crowd Science

Willy Franzen — Thu, 13 Nov 2008 15:56:42 +0000

If I had known that today was World Usability Day, I would have waited another day to post about Hesketh’s entry level jobs. Unfortunately, I was out of the loop on this one, so I blew it. With that said, today’s company, Crowd Science, offers some pretty cool analytics tools that might help webmaster makes more informed usability decisions. It’s kind of a stretch, because most of what Crowd Science does is explore demographics, but who cares about World Usability Day anyway? (Ok, I do. A little bit.) So TechCrunch has dubbed Crowd Science as Google Analytics for demographics, and I think that the title fits.

Be the Science in Crowd Science

The way that Crowd Science works is that they give webmasters a snippet of code to add to their site. The code results in a pop over invitation to website visitors to participate in a demographic survey. It may not seem like the most effective way to collect data, but how else are you going to figure out the average age of your audience? Or whether your audience is more male or female? This type of demographic information can be extremely helpful whether the webmaster is using it to make his or her site more usable or to negotiate a deal with an advertisers. It’s a great looking service, and it’s something that I might consider trying here on One Day, One Job.

As for jobs at Crowd Science, there are three positions currently listed – Software Engineer, Systems Administrator, and Marketing Coordinator. They all require relevant expertise, but Crowd Science seems more than willing to hire new college grads for these positions. The Systems Administrator job is even identified as mid-level, but the description includes the note – “but if you’re less experienced and think you have the chops and can prove it, we’re all ears.” That’s what we like to hear! We’re also excited to see a Marketing position available at a tech startup, since usually the jobs are so heavily skewed towards software development. All of the jobs are located in Mountain View, CA, so if you think you have the chops (yes, they want you to send them a picture of your facial hair… just kidding) for the jobs, then send your cover letter and resume to jobs@crowdscience.com.

Links to Help You Begin Your Research

What do you think Crowd Science would have to say about One Day, One Job’s audience?

Red Ventures

Willy Franzen — Wed, 15 Oct 2008 14:37:14 +0000

Just by looking at their name, you can tell that Red Ventures was founded after the Cold War ended. Their name may sound like a secret name for the Communist party, but their 3 year revenue growth of almost 6,000% is anything but Marxist. They’re taking advantage of the free market as one of the 25 fastest growing privately held companies in the country according to Inc. Magazine. They’re in the business of Customer Acquisition Marketing, and they work specifically in the areas of Home Services, Consumer Services, Business Services, Automotive, Home Remodeling, Financial Services, Education, and International (help us with reader acquisition, and enter to win an iPod Touch from us). With their rapid growth they seem to keep adding employees, and their benefits look way better than Socialism could ever offer.

Go Red

In a lot of ways, Red Ventures looks like many other interactive marketing agencies, but they’ve taken a very different approach to their business. Instead of having clients pay them to do their with marketing, Red Ventures has taken on the role of a dealer instead of an agency. That means that they actually sell the products of their clients, but they use their own in-house agency to do all of the marketing work. It’s a cool business model, and it opens Red Ventures up to both the risks and rewards of customer acquisition. They may forgo the safety of steady income from clients, but they see all of the upside when they hit one out of the park. Founders Ric Elias and Dan Feldstein started Red Ventures with the goal of building a company that they’d want to work for, and now, hopefully, it’s a company that you want to work for.

They have quite a few job openings at their Charlotte, NC, and many of them look like great opportunities for new and recent college graduates. These include SEO Specialist, Software Developer/Business Analyst, Paid Search Marketing Analyst, and Workforce Operations Analyst. There’s also an
Entry Level Regional Field Sales Representative or the Northern California region.

Red Ventures also has quite a few Sales jobs, but we’re not sure that they’re the types of jobs that our readers will be interested. Some examples are Inside Sales Professional, Advertising Sales Representative, Inside Sales Security Consultant, and Bilingual (English/French-Canadian) Security Choice Sales Consultant. They also have opportunities in Miami, FL; Dallas, TX; New York, NY; San Juan, PR; and Guatemala City, Guatemala. You can find more jobs like these along with all of Red Ventures jobs listings on their Careers page, and you can apply through their online application form. They provide a ton of information about what it’s like to work for them on their website, so be sure to check out the links below.

Links to Help You Begin Your Research

HubSpot

Willy Franzen — Tue, 30 Sep 2008 14:59:38 +0000

Beyond writing about a new company and its entry level jobs every day, there’s a lot of behind the scenes work that I have to do to continue One Day, One Job’s growth. A huge portion of that work falls under the categories of internet marketing and search engine optimization. Maybe I’m biased because I’m doing the stuff every day, but I think that being able to understand and implement internet marketing concepts will be essential in many of the career paths that today’s new college grads take. If you want to set yourself up with the internet marketing skills that aren’t being taught in most undergraduate curriculums, you should consider a first job at a place like HubSpot, a Cambridge, MA based internet marketing startup.

What’s a HubSpot

HubSpot is all about helping businesses with inbound marketing to generate sales. Let’s use One Day, One Job as an example, even though HubSpot is a bit out of our price range at the time (we almost won a free membership in a contest, but it fell through at the last minute). HubSpot offers web based applications in addition to consulting services that could help us bring more job seekers to our site. Beyond that, they’d also help us specifically target employers who are seeking out recruitment advertising opportunities or entry level and online recruitment consulting services. They’d use tools that they’ve created to analyze what we’re doing, how well it’s working, and what we can do better. It’s a pretty cool concept, and they seem to be having a lot of success with it. Put simply, HubSpot uses their internet marketing expertise to make small businesses “hubs” for incoming sales leads.

A Hub for Your Career

HubSpot recently landed an additional $12 million in VC funding to bring their total funding to $17 million. What do companies do with huge investments like that? They usually hire people, and that’s what HubSpot is doing. Their Jobs page currently has a number of great looking opportunities that seem like they might be good fits for new college grads. Each of the positions that they’re hiring for requires a certain level of experience and familiarity with relevant subject matter, but for the most part we don’t see it as something that you couldn’t have learned from school, internships, or spending many hours (productively) online. If you don’t quite have the skills to land a job at HubSpot yet, there’s still time to learn. A great place to start is HubSpot’s blog.

The jobs that we think are most likely to be suited to new grads are Support Engineer, Account Executive, Developer/Hacker, Marketing Maven, and Internet Marketing Consultant. Some of these jobs are probably reaches for even the brightest new grads, but it’s worth trying. HubSpot is a rapidly growing company that looks like a lot of fun. To apply for a job send a cover letter and resume to careers@hubspot.com.

Links to Help You Begin Your Research

What do you know about HubSpot? Leave a comment.

Tocquigny

Willy Franzen — Mon, 15 Sep 2008 14:01:00 +0000

We first came across Tocquigny when were featuring another Austin, TX based company on One Day, One Internship. We thought that Pierpont, a PR firm, had cool internships and a cool office. We were right about the internships, but it turned out that the office in Pierpont’s Flickr stream was actually Tocquigny’s (here are more pictures of their office). An ultra cool office is enough to get us excited, but we’re also impressed to see that Tocquigny was named the #2 Interactive Agency by BtoB Magazine. If you’re looking to break into advertising, interactive agencies are a good way to go. New media is becoming more and more dominant as old media dies a slow, painful death. We’re not saying that the traditional ad agencies are going anywhere, but new college grads have a much better chance of landing a job and building the foundation for a successful career by becoming familiar with the interactive side of advertising.

I Can’t Pronounce Tocquigny

Apparently Tocquigny has figured out that their name is hard to spell, but they still don’t have a pronunciation guide. They’re big on measurement and analytics, so maybe their decision to add a misspelling guide was based on all of the search engine traffic that they got for different spelling variations of their name. Mispronunciation isn’t quite as easy to measure.

Tocquigny considers themselves experts in Research and Business Insights, Strategic Planning, Business Consulting, Customer Experience, Branding, Lead Generation, Media and Search Marketing, Creative Ideation, Digital Marketing, and Reporting and Analytics. If you’re interested in any of these fields, you might want to keep an eye on Tocquigny’s current job openings page. Right now they have two jobs that can be considered entry level. One is as a Search Engine Marketing (SEO / SEM) Associate and the other is as an Interactive Developer. You can apply for a job by sending a cover letter and resume to employment@tocquigny.com with the job you are applying for in the subject line. They also seem to be open to hearing from people who aren’t applying for a specific position, so don’t be shy in sending them a note even if you don’t know anything about SEO or web development.

Tocquigny’s website does a great job of selling themselves as a fun place to work, so check it out. There’s even mention of occasional office ping pong games and free breakfast tacos on Fridays in one of their job descriptions. They’re located in Austin, TX (and they love it, here’s why they love Austin). If you’re not enticed to apply for a job with them, you can at least sign up to get a free marketing best practices poster from them.

Links to Help You Begin Your Research

How would you say Tocquigny?

ZURB

Willy Franzen — Mon, 07 Jul 2008 13:19:08 +0000

If you haven’t realized it yet, we’re big fans of social media. Twitter, Youtube, Blogs, etc. The better a company’s recruiting social media profile, the more likely we are to take notice of their jobs and write about them. We first found out about ZURB through one of their employees’ tweets on Twitter. We were impressed to see that they’re also blogging, Youtubing, and StandoutJobbing. What’s Standout Jobs? It’s a company that’s bringing Corporate Careers sites into the Web 2.0 world. Here’s ZURB on Standout Jobs. Before you go diving into ZURB’s social media profiles, you’ll probably want to know what they’re all about. ZURB “helps companies design better web sites, services, and products online.” They do so by helping other companies with user interface (UI) design, product strategy, identity design, SEO and SEM, team building, visual design, and grassroots un-marketing.

Get Kicked to the ZURB

ZURB has worked with over 70 startups, and their client list includes eBay, Photobucket, and NYSE. They need top performers, because they’re helping these companies launch new products, some of which are the products that define the company. The success of many of today’s startups depends on the usability of their products, and ZURB is all about helping their clients make products that wow.

The tweet that told us about ZURB says, “Hey! We’re hiring. You should check us out, if you’ve got chops, of course.” We’re not sure if they’re looking for someone who has the chops or if they just want someone with some nice facial hair. Considering that their team appears to be chops free and such a policy would exclude most women (not all, I’ve seen it!), we’re going to guess that they mean that they want talented people. They do label their Jobs page “Talent.”

If you want to get a sense of how ZURB works, you should take a look at the extreme. They did a project called ZURBwired for Hunger, where they started and completed an entire marketing campaign for charity, from research to implementation, in a 24 hour caffeine induced blitz (Hey ZURB, the UI on this site is busted, at least in Safari, I know it’s old, but it looks bad.). This isn’t an every day occurrence, but it should give you a good idea of the processes that ZURB uses when they work. ZURB is located in Campbell, CA, and they’re currently looking for a Web Developer and a Junior Designer/Ninja/Iconographer. They’re a small company (only 8.5 people), but they are clearly ready to add to their ranks. If you are a new college grad who is looking for an entry-level job that is fun and exciting and you have an eye for design, you should definitely check out ZURB. Each of their job postings lists 17 Reasons to Work for Zurb, and the reasons are really good. You should check them out. The only tiny problem that we have with ZURB is that they claim to do SEO and SEM, but their site doesn’t even rank in the top 10 for “zurb jobs.” At least their presence on Standout Jobs does.

Links to Help You Begin Your Research

Know anything about ZURB? Leave a comment.

Faction Media

Willy Franzen — Mon, 30 Jun 2008 13:25:41 +0000

The word “faction” usually insinuates dissension, discord, or disagreement. We hope that Faction Media media chose their name because they are dissenting from the norm in the marketing solutions that they offer their clients, not because of a factious office political climate. Faction Media’s focus is on “business-to-business digital marketing with measurable ROI.” They do so through services such as strategic planning, digital marketing, search engine marketing, interactive development, systems integration, analytics and insight, media buying and planning, and content development. They sound like an interesting company, and they are hiring at the entry-level, so let’s take a look.

Choose a Faction

We first found out about Faction Media when we were scanning Twitter for companies that are hiring. We found Faction’s tweet and took a look at their job openings. We were pleased to see that they have a few openings that appear to be perfect for new college grads. These include Account Coordinator, Search Marketing Coordinator, and Project Manager (this position may require some experience, but they don’t say so in the job posting). There’s also a Contract Position for a Web Developer available. It requires a couple years of coding experience, but should be a good fit for quite a few new grads.

We can’t tell you much about what it’s like to work at Faction Media, so you’ll have to do some more research on your own to get a better view of the company as a whole. They’re located in Denver, CO, which is great since we don’t find nearly as many entry-level opportunities in the middle parts of the country. You can apply for a job at Faction media by sending a cover letter and resume to factionhr@factionmedia.com or by submitting them online.

Links to Help You Begin Your Research

Are any of you using Twitter as a job search tool yet?

CNET Networks

Willy Franzen — Wed, 14 May 2008 12:48:05 +0000

There’s no doubt about it. Traditional media is dead. Even the stodgiest newspapers and magazines have been forced to go online. Television stations can’t thrive without a web presence. That means jobs in traditional media are dead too. We understand that some of you still aren’t trusting of jobs at Internet companies and that you want the “safety” of a well established company. That’s setting yourself up for failure. Sorry to be so blunt, but to paraphrase Seth Godin, every day you spend in a traditional media job is a day that the skills that you are building become less valuable. If you’re looking for jobs at a major media company with a proven track record, why not take a look at CNET Networks?

Practically Ancient

When it comes to internet media companies, CNET Networks has been around a long time. They started with a TV show in 1994, and since then they’ve been a major presence in online media. Despite their old fogey status, they’re also managing to keep up with the constant barrage of new online trends. To do this they’ve built up an impressive portfolio of sites, and now reach over 145 million unique users a month. Their brands include: BNET, CHOW, CNET, CNET Channel, International Media, GameSpot, GameFAQs, MP3.com, mySimon, Search.com, TechRepublic, TV.com, UrbanBaby, and ZDNet. You’ve probably come across at least one of these brands at some point in your web surfing.

Jobs in the New Media

CNET Networks has two job search sites, one for college students and one for everyone else. We looked at the general job search site first (we didn’t realize that entry-level jobs were listed separately) and still found quite a few jobs that appear to be appropriate for new college grads, even if they’re not targeted to them. All of these jobs are located in San Francisco, and they include: Assistant Editor I, Console Previews, Assistant Editor I, Console Previews (yes, there are two separate listings for the same job title), Associate Editor II, Game Guides, Operations Engineer, Search Engine Optimization Analyst, and Search Strategist. All of these jobs sound really interesting, but the Editorial positions sound the best. They require some previous writing experience, but should be a great fit for a college student who loves both video games and the written word (that seems like a weird combination, not sure why).

As for jobs listed on CNET College Job Search site, there are positions such as: Associate Software Engineer, Associate Software Engineer (these first two listings are located in San Francisco), and Associate Software Engineer (Louisville, KY), Account Coordinator (San Francisco, CA), and Account Coordinator (New York, NY). Oddly enough, many of these jobs say that they require 1 year experience. That doesn’t make sense for jobs that are posted solely for college students, so we’ll recommend that you ignore that requirement. Regardless, CNET Networks does a great job of describing their jobs and requirements, so take a look and see if there’s anything that’s a good fit for you.

Links to Help You Begin Your Research

Planning on spending the summer job searching/sunbathing? You better subscribe so that you can spend less time wading through job sites (we’ll do that) and more time in the sun.

Cheezhead

Willy Franzen — Thu, 10 Apr 2008 12:00:13 +0000

Today, I saw on Twitter that recruiting Blogger and HR SEO extraordinaire, Joel Cheesman, is looking to add a journalist to the Cheezhead team. Yes, we’ve found a new job searching tool here at One Day, One Job. It’s not the most practical thing for college students to use, but we’ve already found a few internships and entry-level job opportunities in a week of use. In case you don’t know, Twitter is a social networking site / time waster that is best explained to college students as a combination of Facebook’s status updates and walls. All messages have to be 140 characters or less, and there’s not much more to it. Finally, the networking part of social networking is paying off! If you use Twitter, you can follow me here.

Cleveland Rocks!

When we saw the Cheez’s tweet (message on Twitter) with a link to the job posting, we asked if he would consider hiring a new college grad, maybe someone who worked for a campus daily, and he said, “Sure.” This is certainly a niche opportunity, but it’s an extraordinary chance to learn from a guy who has used the power of the Internet to put himself at the forefront of his industry. If you have an interest in recruiting, human resources, journalism, and social media, this is a perfect fit. The only catch is that you have to be willing to live in the Cleveland area.

Since most of our readers aren’t too familiar with Cheezhead, here’s the rundown. He’s a search engine optimization pro. He’s one of the top recruiting bloggers. He’s all over new forms of social media – video, blogs, podcasts, Twitter, etc. He sold out and makes a lot of money from advertising on his blog. And he loves ripping on Monster.com. The best way to get to know him is to read his blog and to track his activity across a variety of social media sites.

Most of you probably won’t have any interest in working with the Cheez, but for someone out there this is a dream job. If that’s you, starting doing some research on Joel, and when you apply, tell him that we sent you.

Links to Help You Begin Your Research

Even if this job isn’t for you, you might find that reading Cheezhead gives you new insights into how online recruiting and job search work.