It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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