by Willy Franzen on March 17, 2010
Happy St. Patrick’s Day! In past years we’ve looked at Shamrock Boats and Luck Stone to celebrate the holiday, but today we’re going to take a look at jobs with Minneapolis, MN based General Mills because there’s no more authentic Irish breakfast than Lucky Charms. Now, it’s been a while since I last had a bowl of everybody’s favorite marshmallow-filled cereal—ok, it’s been a month—but it feels like it’s been much longer. Beyond Lucky Charms, General Mills’ brands include Cheerios, Pillsbury, Gushers, Haagen-Dazs, Betty Crocker, Cascadian Farm, and many more names that you’ll recognize from the center aisles in the grocery store. Most of them may have nothing to do with St. Patrick’s Day, but add some green food coloring if that’s what you’re really concerned about.
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by Willy Franzen on February 23, 2010
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 2, 2010
I love Groundhog Day. I’ve always intended to have an annual party in celebration of the holiday, but I’m not one for throwing early morning parties (and who wants to celebrate after the fact if Phil sees his shadow?). In past years I’ve featured the Punxsutawney Groundhog Club and NOAA in honor of Phil. Additionally I’ve featured companies like WeatherBill and The Weather Channel already, so I thought it was going to be hard to find another relevant company. Then I came across this blog post that told me that MyPunchbowl is “an official partner of the Groundhog Day festivities.” Problem solved! MyPunchbowl is a “free online invitations and party planning” startup based in Framingham, MA. They offer the perfect services for planning that Groundhog Day party that I’ll probably never have. They also do Ecards, and I’ve put one together for you that you can find below.
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by Willy Franzen on January 27, 2010
I have to admit that the “jobs” that I’m most concerned with today is Steve Jobs. I can’t wait to find out what Apple is announcing today, and I wish that I had some relevant jobs to bring you. I don’t, but I did come across a really cool list yesterday called 5 Butt Kicking Companies You (Probably) Never Heard Of. The list is exactly what it promises, as it features 5 later stage startups that are growing rapidly and hiring lots of people. The first company on that list is Palantir, a Palo Alto, CA based company (with another office in McLean, VA) that “is working to radically change how groups analyze information.” They were founded by former PayPal employees and Stanford computer scientists. Right now the company is focused on two verticals: Government and Finance. Both areas deal with massive amount of data and information, so it makes sense that Palantir is starting with them.
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by Willy Franzen on January 18, 2010
Happy MLK Day! For last year’s holiday we featured jobs at The King Center, so check those out. Today’s company has nothing to do with MLK, so instead of trying to make a tenuous connection, I’m going to jump right in. Datran Media is a New York City based digital marketing technology company. They help “advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels.” They started as an e-mail marketing company back in 2001, and since then they’ve expanded into a number of different business areas. Datran Media has worked with huge names like NASCAR, eHarmony, The Ad Council, and Microsoft. To get a better feel for what Datran Media does, you may want to check out these case studies of award winning campaigns that they’ve done for the PGA Tour and Sony.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on January 4, 2010
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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by Willy Franzen on December 4, 2009
As a kid I wasn’t a total video/computer game junkie, but I certainly spent my fair share of time sitting in front of a screen playing games. One of my favorites was a game that I played on my Mac called The Secret of Monkey Island. I figured that the game series had been discontinued long ago, but it appears that a relatively new company called Telltale Games has resurrected the series while also developing some new story-based games. Telltale Games is based in San Rafael, CA, and, as they put it, they are “the first and only studio to release interactive episodic content on a monthly schedule.” They seem to have found an interesting niche in the gaming industry, and they’re having success across platforms that include Wii, Xbox360, and the PC.
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by Willy Franzen on November 20, 2009
We’ve looked at plenty of Internet video companies in the past, but we haven’t spent too much time looking at companies that provide the underlying technology that drives Internet video. DivX is a San Diego, CA based company that develops and licenses video codecs. Codec is short for compressor-decompressor, which is essentially technology that allows you to more efficiently transfer data. In DivX’s case they provide a codec that allows high definition video to be compressed without sacrificing quality on the other end. They’re a big part of why Internet video finally works so well. Transmitting uncompressed video over the Internet takes a huge amount of bandwidth, but using a DivX codec significantly decreases the amount of bandwidth necessary to transmit your favorite time wasting video.
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by Willy Franzen on November 19, 2009
A couple of days ago the blogosphere exploded (pun intended) with news about bomb proof wallpaper. The story originally came from Popular Science with a video of a wrecking ball trying to knock down a brick wall that has been reinforced with the X-Flex Blast Protection System (the video is included below). I always love news stories like this one, because it puts the spotlight on a company that you never would have otherwise. In this case it’s Berry Plastics, an Evansville, IN based plastics company. Their products range from agricultural films to plastic bottles and from drink cups to trash bags. There’s a good chance that you have dozens of items in your house/dorm/apartment that were manufactured by Berry Plastics—you just don’t know it because most people don’t care who manufactured their shampoo bottles.
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by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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by Willy Franzen on October 29, 2009
It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good—and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn’t delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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by Willy Franzen on June 4, 2009
I finally got around to reading a review copy of Sramana Mitra’s Entrepreneur Journeys
over the weekend, and it offered a pleasant surprise. Beyond providing an inside look at the lives of more than a dozen entrepreneurs, it also provided me with a number of ideas for companies to write about here. Today, we’re going to take a look at Adify. They’re a San Bruno, CA based company that helps media companies build vertical ad networks by combining “advanced ad serving and targeting technology together with an invaluable layer of expert human judgment and monitoring.” In other words, they make it technologically easy for content companies to monetize their websites.
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by Willy Franzen on May 19, 2009
If you’re an Internet geek like me, then you’ve probably noticed all of the buzz around Wolfram|Alpha. Some have dubbed it a “Google killer,” but as far as I can tell, they’re way off the mark. They’re wrong because Wolfram|Alpha isn’t a search engine – it’s a knowledge engine. The goal is “to make all systematic knowledge immediately computable by anyone.” The concept is kind of hard to grasp until you try it, but once you see how it works, I think that you’ll be impressed. So, who is behind Wolfram|Alpha? Wolfram, of course! They’re based in Champaign, IL, and they’re “one of the world’s most respected software companies–as well as a powerhouse of scientific and technical innovation.” They’re the company behind Mathematica – a software package that excels in ” computation, modeling, simulation, visualization, development, documentation, and deployment.” I’ve never had the pleasure of using it, but I know math teachers who think it’s pretty awesome.
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by Willy Franzen on April 14, 2009
When I started this business, I focused almost entirely on the web for networking – a LinkedIn connection or an e-mail address was all that I needed. However, my mom (who is also my graphic designer) had other ideas. Right after she designed my logo, she sent away to VistaPrint to get me business cards. Although I didn’t use them right away (I was glued to the computer screen and not talking to many people in real life), eventually they became a necessity. Those business cards also came with the one and only One Day, One Job t-shirt (a free gift from VistaPrint). They are the place to go for customized stuff (there’s no better way to put it). You can get business cards, pens, checks, banners, postcards, lawn signs, rubber stamps, mouse pads, magnets, and much much more. The best part about it is that you can do it all online and get a really great price. VistaPrint is definitely achieving their goal of “making high-quality graphic design and custom printing convenient and affordable for everyone.”
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by Willy Franzen on April 9, 2009
Remember The Jetsons? They were my first indication of what the future would look like – flying cars and video phones were my favorites. Apparently we aren’t much closer to flying cars, but video phones are here – sort of. We’ve had the technology for quite a while, and many of you have probably used video chat at some point, but it hasn’t caught on quite like the creators of The Jetsons thought it would. I’m sure that you can come up with a number of reasons why, but I think the big thing holding us back from more video communications is the lack of a common platform. If I want to call someone, I can pretty safely assume that they have a phone that I can call. If I want to video chat with someone, I need to make sure that they not only have the right hardware but also that they have software that is compatible with mine. TokBox is a San Francisco based startup that is using the common platform of the web browser to enable video chatting. When you want to video chat, you just go to TokBox and they’ll give you a link. You send that link to a friend, they click it, and assuming that both of you have webcams and fast enough connections, you’ll be video chatting in no time.
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by Willy Franzen on March 30, 2009
I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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by Willy Franzen on March 10, 2009
I remember the days of browser wars. It was Netscape vs. Internet Explorer, and it was ugly – the Internet that is. Back then it was all about whether or not your browser displayed pages properly, and people were passionately in favor of one browser or the other (or maybe some weird 3rd option). Now it’s all a lot simpler (unless you’re still using Internet Explorer) – your browser probably displays most sites just fine, and you’re more worried about speed and bells and whistles. That’s where Mozilla shines with their Firefox browser. They’re absolutely dominant with web savvy users (except with me – I still use Safari), and they are constantly making their products better. The Mozilla Corporation is a Mountain View, CA based wholly-owned subsidiary of the Mozilla Foundation. The Foundation is a non-profit, while the Corporation calls itself a “public benefit organization.” That means that they are “dedicated not to making money but to improving the way people everywhere experience the Internet” – even if by definition they’re still a for profit.
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by Willy Franzen on March 5, 2009
One thing the Internet has done for us that doesn’t get talked about a lot is that it has made it so much easier to organize real-life events. You can send a meeting request, create an event on Facebook, organize a Tweetup, or a Meetup. It’s amazing that phone calls and invitations are nearly obsolete when it comes to organizing an event. With that said, there’s still a lot of room for improvement when it comes to online tools to getting people together. That’s what Meetup, which is based in New York City, is all about. They provide a place for people to organize meetups and to share them with the rest of the world. Whether you want to join The Chicago English as a Second Language Meetup Group or The NYC Cranium Meetup Group, you can do so with the help of Meetup.
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by Willy Franzen on February 24, 2009
As far as I can tell, now is not a good time to be in Advertising. When the economy slows down, ad sales usually take a hit. I know that first hand, which is why we’ve moved towards offering useful products – like job seeker training – instead of selling ads to employers (remember: all of our daily posts are editorial). With that said, online advertising is still the future, and with the struggles that many publishers are facing, now is a perfect time for innovation. That’s what Rubicon Project is all about. They’re a Los Angeles, CA based startup that is “on a mission to automate the $65 billion global online advertising industry.” This means optimizing unfilled ad space through software. With 300+ ad networks to choose from, publishers just can’t possibly evaluate every ad network’s offers on their own. Rubicon Project can – in a matter of seconds – and then server the most profitable ad immediately.
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by Willy Franzen on February 17, 2009
When I graduated from college a semester early and started thinking about looking for a job (thinking about doing something and doing something are very different, by the way), I quickly became overwhelmed by my lack of time commitments and lack of a plan. I was suffering from too much freedom, so my first response to join a gym and to commit to keeping my body strong while I figured out what I was going to do with my brain. It was a great idea, and I strongly recommend a gym membership for all job seekers. (I also strongly recommend that all first-time job seekers take our online job search training course). Anyway, I always try to join a relatively expensive gym, but not for the obvious reason. I don’t care about all of the frivolities. I just know that if I’m paying $10 a month for a gym, I’m a lot less likely to go – I need to feel invested. With expensive gyms come lots of people in expensive, designer workout outfits. That’s where I learned about lululemon athletica, a Vancouver, British Columbia based manufacturer and retailer of “yoga-inspired athletic apparel.” Everyone at my gym is wearing lululemon, and the retail stores around here are packed, so it’s no big surprise that they’re hiring.
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by Willy Franzen on February 16, 2009
I love writing these holiday posts. It’s always fun to think of holiday related jobs, and since today is President’s Day, I had a lot of options. I could have looked at car dealerships or retailers that celebrate with a President’s Day sale, but I wanted to feature some jobs that honor our past presidents. Since Washington and Lincoln are all over our money, we’re going to check out jobs with the Bureau of Engraving and Printing. If you’re not familiar with them, they’re responsible for printing all of our paper money, but that’s not all that they do. The BEP is also the country’s largest producer of security documents, which includes “U.S. passports, materials for Homeland Security, military identification cards, and Immigration and Naturalization Certificates.” They don’t produce our coinage – that’s the United States Mint, but they do have the coolest domain name in the government – MoneyFactory.gov – even though it kind of sounds like a get rich quick scheme’s web site. And last but not least, they must be pretty busy because the current low interest rates mean that the government is printing a lot of new money.
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by Willy Franzen on February 11, 2009
It’s pretty easy to tell when a startup gets a new round of funding. If you look at startup job boards like Startuply on a daily basis, you’ll notice that all of a sudden there are a ton of new job listings from a single company. A quick Google search will usually confirm that the company just closed a new round of venture capital. That seems to be the case with Oodle. News recently broke that they scored $5.6 million in funding from existing investors to get working on social classified ads through a deal with Facebook. The resulting action is that they have 8 new jobs posted on Startuply, yet they haven’t even updated their own Jobs page. I realize that this post is a little backwards, I usually introduce the company and then talk about the jobs, but I think that it’s important to understand that if you hear that a company just secured funding, you should check to see if they’re hiring immediately.
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by Willy Franzen on February 10, 2009
How much energy do you use every day? I’m not talking about Calories, although I’d be surprised if you knew that, I’d be shocked if you could tell me how much energy you consume on a given day. You might know how much you spend (and that might be more important), but as energy becomes a bigger and bigger issue, you need to be an informed “consumer.” Everybody needs a little Positive Energy, right? Well Positive Energy is an Arlington, VA based company that is working to “engage the 300 million Americans who are in the dark about their energy use through a combination of cutting edge technology, analytic direct marketing, behavioral science and world-class design.” Sounds pretty cool to me.
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by Willy Franzen on January 30, 2009
As we noted when we featured Blizzard’s entry level jobs, video game sales tend to do really well when unemployment is high. This is one of those times that you’re probably thinking about buying a Wii/Xbox 360/PS3 and forgoing the job search for the comfort of your parents’ basement. As much fun as it might be for the first 6 months, that’s not the answer. That’s why Jason Seiden and I are announcing our 21 day online job search training course today. It’s called Found Your Career, and it’s open for enrollment. We’re offering an introductory price to the first 100 students to sign up, so get in before the price goes up. It’s a great way to put all of that video gaming energy to good use (and it’s much more affordable). Another way to put that energy to use is by considering jobs with Santa Monica, CA based Activision, the company that is behind Guitar Hero, Call of Duty, and many more games. Video games are hot now, but now’s not the time to hone your expert level skills on Guitar Hero, it’s time to hone your job search approach by developing new skills and focusing on industries that are still growing in tough times.
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by Willy Franzen on December 12, 2008
Social media. Social media. Social media. If you’ve been spending much time on the web lately (or listening to me), then you probably keep hearing how social media is the next big thing. The only hitch is that social media isn’t new. The Internet has been social almost from its beginning – we just have new tools to make the interactions happen more easily. A lot of people will say that the next step in the growth of social media is corporate adoption. That’s why we see cutting edge companies hiring for positions like “Community Manager.” Well, what if I told you that there’s a company called Lithium that has been helping companies adopt social media for more than 10 years? You might be surprised by that, but when you start to think of social media as more than blogs, Twitter, and Facebook and start to include chat rooms, forums, and other “Web 1.0″ technology, it’s not hard to imagine that the principled behind corporate adoption of social media have actually had some time to mature. Lithium is based out of Emeryville, CA, and they build “successful communities on-demand.”
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by Willy Franzen on December 8, 2008
We’ve just had another weekend of looking at excellent entry level jobs at non-profits, so it makes sense that we’re going to look at jobs with a company that serves non-profits today. Blackbaud is a technology solutions provider for non-profit organizations that specializes in “fundraising, relationship management, financial management, education administration, website management, direct, marketing, ticketing, prospect research, consulting, and training.” That’s a lot to do, but Blackbaud is a big company – they have over 22,000 non-profit customers and almost 2,000 employees. They seem to growing at a good rate, and they even have locations in 5 countries.
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