by Willy Franzen on March 8, 2010
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It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials.
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by Willy Franzen on March 3, 2010

If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on February 26, 2010

I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 23, 2010

Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 15, 2010

I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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Washington,
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by Willy Franzen on February 12, 2010

Video is an amazing sales tool. It’s able to show you exactly what you’re buying and how it works. The only thing better is an in-person demonstration, and those are far too expensive for most products. Now that online video capabilities are pretty much ubiquitous, we’re seeing more and more companies adopt video as part of their sales process. More and more product pages have an embedded video along with all of the stuff you normally expect to find on an e-commerce site. Invodo is the company that is often behind these videos. They’re a three year old company based in Austin, TX, and they offer “a full-service eCommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers.” They work with more than 2,500 manufacturers and retailers including Sony, New Balance, Toys “R” Us, and plenty more major brands.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.

Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on January 3, 2010

I may not be into jazz, but I will readily admit that people who like jazz have better taste in music than I do. I don’t know why I feel that way, but jazz gives off an aura of being ultimately cool. You just can’t tell a jazz lover that he has bad taste in music. If you’re one of those people who is cooler than me, then I hope that you know about Jazz at Lincoln Center. It’s a New York City based non-profit arts organization that aims “to enrich the artistic substance and perpetuate the democratic spirit of America’s music.” Their mission is accomplished through four key strategies: Curatorial, Educational, Archival, and Ceremonial. Whether it’s producing and presenting performances or maintaining “a comprehensive library of original scores, transcriptions, arrangements, books and artifacts important to jazz,” Jazz at Lincoln Center is doing its best to promote the art.
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by Willy Franzen on December 22, 2009

One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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by Willy Franzen on December 2, 2009

As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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by Willy Franzen on November 19, 2009

A couple of days ago the blogosphere exploded (pun intended) with news about bomb proof wallpaper. The story originally came from Popular Science with a video of a wrecking ball trying to knock down a brick wall that has been reinforced with the X-Flex Blast Protection System (the video is included below). I always love news stories like this one, because it puts the spotlight on a company that you never would have otherwise. In this case it’s Berry Plastics, an Evansville, IN based plastics company. Their products range from agricultural films to plastic bottles and from drink cups to trash bags. There’s a good chance that you have dozens of items in your house/dorm/apartment that were manufactured by Berry Plastics—you just don’t know it because most people don’t care who manufactured their shampoo bottles.
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by Willy Franzen on October 26, 2009

It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I’m sure they’d much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I’ve gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston’s most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper’s union didn’t accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that’s what the fact that they’re hiring would indicate.
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by Willy Franzen on September 14, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.

In continuing with my obsession over jobs at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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by Willy Franzen on August 27, 2009

Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on August 22, 2009

Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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by Willy Franzen on August 4, 2009

Last week we took a look at jobs with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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by Willy Franzen on July 31, 2009

July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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by Willy Franzen on May 6, 2009

I love cooking, but I didn’t always. I went into college barely knowing how to make myself a bowl of pasta, but when I lived off campus Sophomore year, I was left with little choice but to learn how to cook. I’ve never been one to follow recipes strictly, though. I always like trying something new and getting creative with my cooking. That’s exactly the philosophy behind America’s Test Kitchen. It’s a real kitchen (all 2,500 square feet of it) in Brookline, MA that is used to “to develop the absolute best recipes for all of your favorite foods.” They do this by testing recipes anywhere from 30-70 times until they not only get it right, but get it right to the point that it’s dead simple for the people who are consuming the products that America’s Test Kitchen puts out – magazines, cookbooks, DVDs, tv shows, and websites. To me it sounds like one of the coolest places in the world, so if there’s no post tomorrow, it’s because I quit in hopes of a career at America’s Test Kitchen (just kidding!).
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by Willy Franzen on April 29, 2009

I think that I’ve said it before here – I don’t like politics. I’m not talking about interpersonal politics, I mean government politics. I quickly get frustrated by the ineptitude of our elected officials (and often the media that covers them) and start yelling at the tv. I used to be what people call a “politics junkie,” but I just got sick of it. That was before political blogging took off (I’m not old!), but if I hadn’t tired of politics at a young age, I’m sure that I’d be an avid reader of POLITICO. Wikipedia says that POLITICO is “a political journalism organization based in Washington, D.C., that distributes its content via television, the Internet, newspaper, and radio.” They apparently have a newspaper that is circulated on Capitol Hill and a number of partnerships with major media outlets, but their website seems to have the widest reach.
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by Willy Franzen on April 16, 2009

I’m about as far away from the world of crocheting, beading, knitting, jewelry making, quilting, spinning, and needle working as you can possibly be. The closest that I’ve come to the world of crafts is having my Mom knit me a scarf and meeting someone who may or may not (she was very secretive) be a part of a group of Chicago Crochet Graffiti Artists. Still, I know that this world of crafts exists – and it’s huge. That’s why it’s no surprise that Interweave Press, a craft media company with “businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts,” still seems to be thriving after almost 35 years in the business. Although I don’t know for sure, I’d imagine that Interweave Press, which is headquartered in Loveland, Colorado and has other offices in Malvern, Pennsylvania and Stow, Massachusetts, is somewhat insulated from all of the trouble that most other media companies are seeing because of the niche that they work in.
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by Willy Franzen on April 1, 2009

I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding job with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day jobs with Motley Fool, and unfortunately I wasn’t smart enough to save jobs with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees.
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by Willy Franzen on March 30, 2009

I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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by Willy Franzen on March 23, 2009

How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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by Willy Franzen on February 25, 2009

Do you like intersecting stripes? How about branding? If you like both, then Plaid is the perfect company for you. They’re a small Danbury, CT based agency that specializes in Design & Branding, Emerging Media, and TV. They’re media agnostic, which means that they love it all as long as they can be creative. Seriously. Just look at their portfolio – it gives a great overview of exactly what they do and what their style is. I’m extremely impressed by their work, especially by what they’ve done on their own website. It’s fun and does a great job of expressing their brand’s personality. They look like a lot of fun!
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by Willy Franzen on February 4, 2009

Sometimes you can just tell that a company is cool by looking at their website. It’s something about the way that they carry themselves online. New York City based thehappycorp definitely sends out that vibe, although they’re almost too cool. To be honest, I don’t fully “get” them. Their home page has a lot going on, and there isn’t much more information about what they do beyond the note that they work to improve “gross national happiness through the invention, management, and maintenance of progressive brands and ideas.” Their LinkedIn gives a little more info on what they’re all about; it says that they’re an “interdisciplinary creative company, that excels at delivering design solutions that are digitally competent” while offering a “wide range of services that include innovation, web development, experiential, and influencer marketing.” Now it’s all a little more clear…
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by Willy Franzen on January 26, 2009

This weekend my Dad e-mailed me about a company that had just moved to Connecticut (where I’m originally from). Connecticut has been working hard to attract the movie industry to the state – they even have what is called a “Hollywood East Task Force” in Hartford – so it’s big news when a company like Blue Sky Studios makes a move to Connecticut because they’ve been bribed by tax credits. It certainly brings a lot of jobs to Connecticut (even though New York loses just as many.) As interesting as it is that Connecticut is trying to become “Hollywood East,” it’s not nearly as interesting as what Blue Sky Studios does. They “pioneer creatively superior photo-realistic, high-resolution, computer-generated character animation for the feature film, television and entertainment industries.” Put more simply, they’re behind feature films like Ice Age, Horton Hears a Who, and Robots, and some pretty cool shorts too.
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by Willy Franzen on January 12, 2009

Here at One Day, One Job, we’re big on storytelling. The reason that we feature a new company every day is that a lot of companies aren’t very good at telling their own stories, and even if they are, there’s a good chance that you’ve never heard their stories. Brooklyn, NY based MediaStorm is one of those companies that excels at telling its own story – probably because their “principal aim is to usher in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media.” They’ve worked on some amazing projects that include Intended Consequences, a chronicle of the lives of Rwandan women who “were subjected to massive sexual violence, perpetrated by members of the infamous Hutu militia groups known as the Interahamwe,” and The Marlboro Marine, the story of a marine whose photograph became famous and how “tried to return to his previous life but found his nights haunted by images of war and his life fractured by depression.” MediaStorm seems to deal with a lot of heavy topics, but they certainly have mastered multimedia storytelling.
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by Willy Franzen on December 6, 2008

We’ve catered to the PBS junkies before when we’ve covered entry level jobs at PBS here and WTTW11’s internships on One Day, One Internship, and we’re going to do it again today. WGBH is a non-profit PBS affiliate based out of Boston that also happens to be the “single largest producer of PBS prime-time and online programming.” They started out by broadcasting the Boston Symphony Orchestra over the radio in 1951, but they’ve expanded to television and the web since. It’s really amazing how much of PBS’s programing comes out of WGBH. One of my all-time favorites was ZOOM, which is a little embarrassing to admit, since I was a bit old to be watching it at the time. Another interesting thing about WGBH that I picked up from Wikipedia is that they’re “considered a leader in services for people who are deaf, hard-of-hearing, blind, or visually impaired.” WGBH actually “invented television closed captioning, audio description (Descriptive Video Service), and created the Rear Window Captioning System for films.” As you can see, WGBH is an innovator not just in public television, but in all media, and probably a great place to work.
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account management,
administrative,
entry-level jobs,
human resources,
Massachusetts,
New York,
non-profit,
production,
radio,
television,
web development
by Willy Franzen on November 22, 2008

I’m in the lucky position of having a girlfriend who has an 8 year old sister. That means that I have a built in excuse to continue to do “kid things,” even though I’m way too old to do them on my own without seeming creepy. Mini golf and bowling are certainly staples, although it’s not too weird for 20-somethings to do those (bowling with bumpers is another story), but one of my favorites is going to children’s museums. Not only do they provide a lot of fun, but they also always seem to teach me something. It’s amazing to see complex concepts explained with simple exhibits and toys. I also particularly enjoyed the “screaming booth” at one museum because I was able to max out the decibel meter. Now, the Boston Children’s Museum may or may not have a screaming booth, I don’t know, but they do have some exciting jobs for new college grads. That means that you can have a built in excuse to continue to do “kid things” just like I do.
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Tagged as:
accounting,
education,
entry-level jobs,
Massachusetts,
museum,
non-profit,
production
by Willy Franzen on November 1, 2008

Sunny day… Sweepin’ the clouds away… On my way to where the air is sweet… Can you tell me how to get… How to get a job at Sesame Street? Sesame Workshop is “a nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing their critical developmental needs.” How do they do that? By producing Sesame Street, of course. You may not realize how much work and research has gone into making Sesame Street the educational powerhouse that it is. They have a well defined process that is the key to consistently addressing educational needs.
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Tagged as:
design,
entry-level jobs,
New York,
production,
television