by Willy Franzen on November 19, 2009
A couple of days ago the blogosphere exploded (pun intended) with news about bomb proof wallpaper. The story originally came from Popular Science with a video of a wrecking ball trying to knock down a brick wall that has been reinforced with the X-Flex Blast Protection System (the video is included below). I always love news stories like this one, because it puts the spotlight on a company that you never would have otherwise. In this case it’s Berry Plastics, an Evansville, IN based plastics company. Their products range from agricultural films to plastic bottles and from drink cups to trash bags. There’s a good chance that you have dozens of items in your house/dorm/apartment that were manufactured by Berry Plastics—you just don’t know it because most people don’t care who manufactured their shampoo bottles.
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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by Willy Franzen on August 25, 2009
Before my fishing trip to Canada last week, I ordered a couple of books from Amazon for some pleasure reading. One of those books was Traffic: Why We Drive the Way We Do (and What It Says About Us)
. I bought it on the recommendation of Ben Casnocha, and I have thoroughly enjoyed the first 200 or so pages (I’ll finish it soon). The book has taught me more about driving than I’ll ever want to know, and it also put me on to NAVTEQ. They are headquartered a half mile away from me here in Chicago (with lots of international offices too) and “a world leader in premium-quality digital map data and content.” One of those premium map features is traffic tracking, which is why they were mentioned in the book. By informing drivers with up to date traffic maps in their vehicles, they not only make driving easier for their users, but they’re also mitigating traffic jams in real time by diverting drivers.
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entry-level jobs,
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gps,
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by Willy Franzen on July 17, 2009
At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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software development,
web development
by Willy Franzen on June 16, 2009
This week One Day, One Job is coming to you from the Northern woods of Michigan, which means that I have fly fishing on my mind. At least half my days up here are spent in waders—boots that go all the way up to your chest so that you can walk around in the river without getting wet—which gave me a great idea for a company to feature today. Newark, DE based W.L. Gore & Associates “is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets,” but they are most relevant to me (and probably to you too) as the company behind GORE-TEX®. If you’re not familiar with it, GORE-TEX® is a waterproof fabric that is breathable. That means that waders and rain jackets that are made out of GORE-TEX® not only keep you dry from the water on the outside, but they also keep you from drenching yourself with sweat on the inside.
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by Willy Franzen on June 12, 2009
Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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advertising,
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copywriting,
design,
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social media,
virtual
by Willy Franzen on June 5, 2009
I’ve done it. I’ve found the most ridiculous looking corporate website on the web. It has an animated moving background and multiple bouncing balloon/blimp logos that make it look like it’s straight out of the Imagination Land episode of South Park. It may be a little hokey, but it works for Niles, IL (right outside of Chicago) based The Bradford Group because they’re in the collectibles industry. Their customers aren’t concerned with flash and edginess, they’re all about sentimentality. When you’ve been doing direct marketing of collector plates, music boxes, and all kinds of commemorative items for 36 years, you probably know your audience. So, even though The Bradford Group’s web design leaves me laughing out loud, I’m not going to sell them short based on my taste as a non-collector. (And if you totally disagree with me and love the design, you can make it your computer’s background.)
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by Willy Franzen on January 6, 2009
Imagine if you were expected to have your GPA increase 10% every semester. That’s like going from a C average to an A average over the course of 4 years in college. It’s been done, but it’s a rare feat. It’s also an impossible feat to show such continued improvement if you’re starting with a good GPA to begin with. These are the kinds of expectations that businesses constantly face. Not only do they need to deliver stellar performance, but they need to improve upon that performance every quarter. If a business isn’t delivering double (or triple) digit growth, they’re not even worth looking at for most investors. Creating such growth is a huge challenge, whether a business is an early stage startup or a mature firm that has been doing the same thing for decades. Jump Associates is a growth strategy firm that helps business overcome the challenge of constant improvement. That means that they “help courageous leaders create new businesses and reinvent existing ones through a hybrid approach integrating empathy, creativity and strategy.”
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by Willy Franzen on December 19, 2008
Not only is it Friday, but it’s also a Snow Day here in Chicago! Judging from the map on The Weather Channel, there’s a good chance that you’re enjoying a Snow Day too. My favorite thing to do when school was cancelled was to go sledding, and I haven’t outgrown it yet. If downtown Chicago had a single decent hill, I’d be there as soon as I finish writing this. Of course, I’d have to stop and buy a sled first. In college it’s easy – you just “borrow” a tray from the dining hall, and that’s your sled for the winter, but when you’re an adult you need to take things a little more seriously. That’s why Hammerhead Sleds exists. They make sleds for big kids. Actually, that’s an understatement. They make the most bad ass sleds that I have ever seen. These sleds aren’t cheap, though. They run $349, but they sure look worth it.
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Vermont
by Willy Franzen on December 12, 2008
Social media. Social media. Social media. If you’ve been spending much time on the web lately (or listening to me), then you probably keep hearing how social media is the next big thing. The only hitch is that social media isn’t new. The Internet has been social almost from its beginning – we just have new tools to make the interactions happen more easily. A lot of people will say that the next step in the growth of social media is corporate adoption. That’s why we see cutting edge companies hiring for positions like “Community Manager.” Well, what if I told you that there’s a company called Lithium that has been helping companies adopt social media for more than 10 years? You might be surprised by that, but when you start to think of social media as more than blogs, Twitter, and Facebook and start to include chat rooms, forums, and other “Web 1.0″ technology, it’s not hard to imagine that the principled behind corporate adoption of social media have actually had some time to mature. Lithium is based out of Emeryville, CA, and they build “successful communities on-demand.”
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by Willy Franzen on August 29, 2008
Back in February, I told you all about ProFlowers and how I use them for all of my flower sending needs. Flowers are great. They’re beautiful, they smell good, and they make people happy. Still, I can’t get over the fact that they’re kind of useless (as Brad Paisley would say, I’m still a guy). You pay a lot of money to send them to someone, then the flowers sit around in a vase for a week until they’re thrown away. I’d much rather be sent something that I can use or, better yet, eat. That’s why I love Edible Arrangements. They allow you to send beautiful “bouquets” of delicious fruit – chocolate covered if you like. Whenever I’ve sent an Edible Arrangement to someone, I’ve been told that it was the best gift basket that the person has ever received. Not only are the arrangements tasty, but they provide healthy snacks for at least a few days (chocolate covered pieces not withstanding). Take a look at their arrangements, and see what I’m talking about.
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by Willy Franzen on July 3, 2008
Red wagon. Is any more explanation necessary? You’re probably already picturing Dennis the Menace pulling his Radio Flyer wagon behind his little red bike. Or maybe you’re thinking about your village’s 4th of July parade where all the kids decorate their bikes and pull wagons behind them with their younger siblings in them (ok maybe that’s just my memory). Nearly everyone has a childhood memory associated with Radio Flyer (hopefully it’s not because you have a scar from a spill you took out of a Radio Flyer wagon). What’s your Radio Flyer memory? If for some reason wagon rides and Radio Flyer weren’t part of your childhood, you can get up to speed with this video.
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by Willy Franzen on June 13, 2008
Judging from the attention that our post about IDEO’s jobs received, a lot college students must be fascinated by process of innovation and its reliance on design. We certainly are. Whether it’s the way the office is laid out at your first entry-level job or the comfort of the chair at your first desk, design will have a huge effect on your productivity in life. In fact, good design is often what separates what you like from what you don’t like. Ziba Design is a Portland, OR based company that is obsessed with “understanding people, brands and technology.” That actually sound a lot like yesterday’s company MindShare’s mission statement, but don’t worry, Ziba is looking to do something very different with this understanding.
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by Willy Franzen on January 31, 2008
For those who don’t attend “Blackboard schools,” Blackboard is a company that develops software to facilitate e-learning. In other words, your professor can post a syllabus, grades, announcements, and readings on the Blackboard course site. When we first considered writing a post about Blackboard, we thought we’d try to appeal to the Blackboard lovers. We know they’re out there, but after a thorough search of Facebook, it seems that this demographic isn’t yet ready to publicly declare their love for Blackboard. We were expecting a group named Blackboard Addicts Anonymous for compulsive grade checkers, but instead found a host of other Blackboard related Facebook groups.
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Washington DC
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